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11 Methods to Use OptinMonster’s Subject Mapping Function


Would you like to have the ability to construct advanced electronic mail signup varieties straight in OptinMonster? Subject mapping is right here to assist with that!

Subject mapping is a strong function in OptinMonster that allows you to add additional fields to your e-newsletter popups, lead era varieties, and different advertising campaigns.

On this article, we’ll undergo some artistic concepts for utilizing OptinMonster’s area mapping function.

Let’s get began!

What’s Subject Mapping?

The area mapping function in OptinMonster has 2 elements:

  1. The Fields block within the marketing campaign builder
  2. The sector mapping on the Integrations tab

Fields Block

The Fields block is the place your web site guests can fill of their contact info. You may consider it as a type builder like WPForms or JotForm, besides it’s constructed proper into the OptinMonster app. This implies you don’t must mess with embedding code from one other plugin.

You could find the Fields block within the left panel of the builder together with different blocks like textual content, photographs, countdown timers, and extra.

In case you’re utilizing certainly one of OptinMonster’s templates, there’ll possible be a Fields block included in your design already. It should in all probability be within the Optin view. You may solely have one Fields block per view, however you may add a number of completely different fields inside that block.

The several types of fields embody:

  • Cellphone, for a contact telephone quantity
  • Textual content, for shorter textual content entries like Firm Title
  • Textual content space, for longer textual content entries like Message
  • Quantity, for different numerical entries in addition to telephone numbers
  • Dropdown choose, for selecting an possibility from a listing
  • Radio button, for selecting one possibility out of a number of
  • Checkbox, for selecting a number of choices if desired
  • Privateness discover, for compliance with GDPR and different anti-spam legal guidelines

With the Fields block, you may create fully customized optin, lead era, and call varieties. And you continue to have entry to all of OptinMonster’s highly effective concentrating on guidelines and different conversion charge optimization options.

Subject Mapping

The second a part of this function is within the Integrations tab. That is the place you may ship the data out of your type to an electronic mail service supplier (ESP), buyer relationship administration software program (CRM), or straight to your inbox.

For instance, let’s say you’re utilizing ConvertKit to your electronic mail advertising. In case your Fields block has a set of checkboxes for what matters a subscriber needs to examine, that checkbox area could be mapped to a corresponding area in ConvertKit. You may then use this info to section your subscribers and add personalization to your advertising emails.

Every area in your type must be mapped to a area in your ESP or CRM. In case you don’t have both of these, you may ship your type info to Monster Leads.

Monster Leads is a lead storage system constructed proper into your OptinMonster dashboard.

You may map your fields in Monster Leads identical to you’d for an ESP or CRM.

You can too arrange Monster Lead notifications. This may ship you an electronic mail after each type submission, each day, or each week. That permits you to reply shortly to new leads so you may convert them into clients.

Now that you just perceive how area mapping works, let’s have a look at some methods to make use of this superior function!

Utilizing Subject Mapping for E-mail Signup Varieties

One of many primary makes use of for OptinMonster is constructing your electronic mail checklist. Subject Mapping enables you to accomplish that rather more than acquire names and electronic mail addresses. Now you may personalize and section your electronic mail advertising campaigns based mostly on info collected from the Fields block.

Let’s check out some examples.

Subscriber Preferences

One of many prime causes for unsubscribing and spam reviews is just too many emails. Present your subscribers that you just respect their inbox by giving them choices on how typically they need to get your emails.

With a dropdown choose area, you may current day by day, weekly, month-to-month and different electronic mail frequency choices. You may then map this to a gaggle in your ESP and schedule your newsletters accordingly for every group. An alternative choice could be to make use of radio buttons in an identical means.

Subscriber Pursuits

In case you have a whole lot of content material in your web site, subscribers might not be taken with all the pieces that you just write about. Nothing private, that’s simply what’s occurring for them. You need to give your subscribers content material that they are going to discover useful.

You may all the time use OptinMonster’s page-level concentrating on or WordPress class and tag concentrating on to show particular optin campaigns on sure pages or put up classes. This may assist section subscribers routinely.

However you can too let new subscribers choose the matters they need to obtain. This may help your potential clients really feel extra invested in your enterprise as a result of they’ve actively chosen your advertising content material.

Radio buttons and checkboxes can each be mapped to a area in your ESP. You may then use that information in your ESP to section subscribers and ship them related content material.

Personalization

One other means to make use of the data collected out of your Fields block is to personalize your electronic mail advertising.

For instance, should you requested subscribers to decide on their pursuits like we mentioned above, you may pull this info from a customized area into the topic line utilizing merge tags. A merge tag is a placeholder code that will get changed with the precise subscriber information when the e-mail will get despatched out. So your electronic mail template would possibly say %COMPANY NAME% however every subscriber would see their precise firm title as a substitute of the merge tag.

Some CRMs like Keap (Infusionsoft) can settle for fields mapped from OptinMonster after which flip them into merge tags. You may then personalize a topic line with fields information such because the subscriber’s title, most well-liked matters, and extra:

Or should you collected the corporate title in your Fields block, you may personalize the prospecting messages.

Personalization is a particularly efficient technique for eCommerce, bloggers, and every other kind of enterprise.

Now let’s have a look at different methods to make use of OptinMonster’s area mapping.

Utilizing Subject Mapping for Lead Technology

In case you want a lead era type, OptinMonster has you coated! When accumulating leads out of your web site, chances are you’ll want a bit extra info than simply title and electronic mail handle.

To benefit from your gross sales funnel, we suggest qualifying your leads from the very starting. It will be a waste of time to have a gross sales name or work up a complete proposal for a lead who doesn’t have the price range or wants a particular date that’s not accessible.

Happily, that’s the place area mapping may help. Let’s have a look at a number of examples!

Actual Property Lead Technology Type

Actual property is a aggressive trade, and having the ability to ship customized info to new leads can actually assist you to stand out. With OptinMonster’s Fields block, you may ask consumers precisely what sort of residence they’re in search of. From variety of bedrooms to cost vary, figuring out this information up entrance may help you enhance your outreach.

This instance type makes use of textual content fields, quantity fields, checkboxes, and textual content areas to gather all the small print.

Freelance Author Inquiry Type

When working your individual enterprise, you may’t waste time chasing each lead that comes by way of. You want a strategy to shortly kind leads based mostly on elements like:

  • Funds
  • Deadline
  • Companies wanted

This freelance author inquiry type makes use of checkboxes, textual content space, and a textual content area to gather very important info from new leads.

Teaching Curiosity Type

Shopper match is very vital for coaches as a result of everybody has their very own model of teaching. Many coaches even have a particular area of interest. It’s greatest to know up entrance whether or not you’ll be capable to assist somebody the way in which they want.

This teaching curiosity type asks a number of easy questions to assist qualify leads proper as they hit your inbox. The fields used embody radio buttons and a textual content space for results in add extra particulars.

Nonprofit Volunteer Type

Nonprofits depend on volunteers to maintain working. With OptinMonster, you may invite web site guests to help the place your group wants it most.

This volunteer curiosity type has checkboxes for availability and curiosity. This lets your nonprofit shortly match volunteers with areas of want.

You can too use area mapping to serve your clients. We’ll see how within the subsequent part!

Utilizing Subject Mapping for Buyer Service

One other use for area mapping is to create buyer suggestions varieties. These varieties are an effective way to point out clients that you just care about their expertise along with your model. They will additionally construct engagement and supply priceless social proof you should utilize in your advertising. Listed below are some methods to construct buyer engagement varieties with OptinMonster.

Buyer Suggestions Exit Survey

If you wish to create a buyer suggestions or web promoter rating (NPS) survey, you may simply try this with dropdown or radio button fields. An elective textual content space area provides clients room to share extra particulars about their reply.

Pricing Survey

It’s important to know how your guests or clients really feel in regards to the pricing and options of your product. Why not go straight to the supply and ask them about it? You have got a number of choices for this survey:

  • Dropdown of prewritten decisions
  • Radio button with ranking scale
  • Textual content space at no cost response

You can too mix a number of fields in the identical type, like on this instance:

Testimonial Contest

Loyal clients are sometimes pleased to present a testimonial. However an additional incentive by no means hurts! This testimonial type invitations clients to share their expertise in return for the possibility to win a present card. There’s a textual content space area with loads of house for patrons to put in writing.

Assist Ticket Popup

In case you don’t have a devoted help ticket software program but, you may nonetheless use OptinMonster to create a help type to your clients. Use the concentrating on guidelines to position this popup on documentation, the contact web page, and different locations clients is likely to be in search of assist.

A dropdown lets clients choose what kind of situation they’re having. The textual content space lets them add an extended description of their wants. You may activate instantaneous notifications in MonsterLeads so that you and your group can reply shortly.

Conclusion: Creating Customized, Focused Varieties in OptinMonster

We hope this text gave you some concepts for utilizing this highly effective function of OptinMonster. For extra popup and type inspiration, try these articles:

To start out constructing essentially the most highly effective electronic mail signup and lead era varieties for your enterprise, strive OptinMonster risk-free in the present day!

Jennifer

Printed by Jennifer

Jennifer is a content material author and course creator. She has a ardour for serving to small companies develop sustainably and ethically. In her spare time, she enjoys writing fiction, cooking, and exercising.



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