So far as social media platforms go, Snapchat is fairly informal. Taking a photograph, typing out some textual content and sending it to a buddy might be completed in—nicely—a snap. However that’s social networking. With regards to advertising on the app, technique is vital. Creating a profitable plan in your model requires understanding rather a lot about your viewers, and that features which social platforms they use, and the way, and why.
Snapchat adverts have the potential to succeed in 9% of the world’s inhabitants. That’s about 712 million folks. However who’re they? How previous are they? The place do they stay? Relying on whether or not your model serves cool teenagers or hip grandparents (or each: see stat #10) you’ll need to perform a little research on the app earlier than investing your hard-earned {dollars} on a advertising marketing campaign.
Listed below are all of the Snapchat stats and demographics you should know.
Obtain the complete Social Tendencies report to get an in-depth evaluation of the information you should prioritize and plan your social technique in 2022.
Normal Snapchat demographics
1. Snapchat is the world’s twelfth hottest social media platform.
It ranks beneath Fb, Youtube, Instagram and TikTok, however above Pinterest and Twitter.
Supply: Digital 2022
2. Each minute, 2 million snaps are despatched.
That’s an terrible lot of mirror selfies, canine images and photos of individuals’s foreheads.
Supply: Statista
3. Snapchat has over 306 million day by day energetic customers.
That’s on any common day—a yr over yr enchancment from 2021’s 249 million.
Supply: Digital 2022
4.1.4% of web customers ages 16 to 64 name Snapchat their favorite social media app.
Which may not sound like rather a lot, however there’s 4.95 billion web customers in complete—so 1.4% is a lot (over 69 million).
Supply: Digital 2022
5. Advertisers on SnapChat have the potential to succeed in 557.1 million folks.
All collectively, that provides as much as 7% of the planet’s complete inhabitants. Of these folks, 53.8% establish as feminine and 45.4% establish as male.
Supply: Digital 2022
(However adverts aren’t the one solution to do advertising on the platform. Be taught extra in our information to utilizing Snapchat for enterprise.)
6. On common, Snapchat customers spend 3 hours per thirty days on the platform.
It’s tied with Fb Messenger and Telegram.
Supply: Digital 2022
7. Nearly 50% of Reddit customers additionally use Snapchat.
Of the social platforms studied in our 2022 Digital Report, Reddit customers had been the more than likely to additionally use Snapchat (on the opposite facet, Snapchat customers are more than likely to additionally use Instagram—90% of them do).
Supply: Digital 2022
Snapchat age demographics
8. 39% of Snapchat’s promoting viewers is between the ages of 18 and 24.
18 to 24 yr olds are the biggest age group that use Snapchat, adopted by ages 25 to 34 and ages 13 to 17. So in case your model targets Gen Z audiences, Snapchat ought to undoubtedly be in your radar.
Supply: Digital 2022
9. 3.7% of Snapchat’s promoting viewers is over the age of fifty.
Which may make you rethink utilizing the app for promoting in case you are concentrating on older audiences, however…
10. Individuals over the age of fifty signify Snapchat’s quickest rising viewers.
In keeping with our October 2021 report, Snapchat utilization amongst of us over the age of fifty grew by 25% in lower than a yr—it’s a neighborhood of Snapchatters that’s growing at a quicker price than every other age group. Specifically, males over the age of fifty began snapping extra.
Supply: Digital 2021
11. Snapchat has the largest age hole in customers in comparison with different social platforms.
In keeping with Pew Analysis Heart, there’s round a 63 yr age distinction between the youngest and oldest Snapchat customers. That’s bigger than Instagram’s age hole (58 years) and rather a lot bigger than Fb’s age hole (20 years).
Supply: Pew Analysis
12. 54% of Gen Z snappers use the app weekly.
On this case, Gen Z refers to of us aged 12 to 17. The stat remained steady during the last two years (whereas weekly Instagram customers went down and weekly TikTok customers went up, weekly Snapchat customers stayed the identical).
So it doesn’t appear like Snapchat’s youthful era viewers is shrinking, but it surely’s not essentially rising, both—consistency is the secret.
Supply: Statista
13. In 2022, TikTok lastly surpassed Snapchat as youngsters’ favorite social media app.
That’s in keeping with an eMarketer survey printed in April 2022. New child on the block TikTok beat Snapchat out within the hearts of teenagers,
Supply: eMarketer
14. However, 84% of teenagers say they use Snapchat at the least as soon as a month.
So on the engagement facet, Snapchat nonetheless beats TikTok in relation to youngsters (80% of teenagers mentioned they use TikTok at the least as soon as per thirty days).
Snapchat gender demographics
15. Globally, 52.9% of world Snapchat customers establish as feminine.
And 46.3% establish as male. That’s a reasonably equal gender match, that means that promoting on this messaging app ought to attain all genders at across the similar price.
Supply: Statista
16. In the US, 55.1% of Snapchatters establish as feminine.
And 44.9% establish as male, which aligns fairly intently with the worldwide numbers—but when we’re splitting hairs, the stats for Snapchat skew a little bit extra feminine within the U.S. in comparison with the remainder of the world. Which means female-focused content material does nicely on Snapchat, so think about using the platform in case your model makes merchandise geared in the direction of girls.
Supply: Statista
Snapchat revenue demographics
17. 29% of American adults who make between $50,000 and $74,999 a yr use Snapchat.
It’s the very best proportion of all revenue ranges, however Snapchat is definitely fairly constant on this space: 25% of parents who make beneath $30k use Snapchat, 27% of parents who make between $30k and $49,999 use Snapchat and 28% of parents who make over $75k use Snapchat. Which means one revenue bracket isn’t essentially higher for promoting than every other.
(Though it’s honest to say that folks in that $75k and up class seemingly have extra cash to throw your manner.)
Supply: Pew Analysis Heart
18. 32% of school college students (and people who have accomplished some faculty) use Snapchat.
Just like the above, that is the biggest stat in that class, but it surely’s nonetheless corresponding to the others: 21% of parents who’ve accomplished highschool or much less have used Snapchat, and 23% of people that have a school diploma use the platform.
Snapchat location demographics
19. At 126 million, India is the nation with the biggest Snapchat promoting viewers.
The Snapchat consumer base in India provides as much as 11.5% of the nation’s complete inhabitants over 13. Coming in at second place is America with an promoting attain of 107,050,000 folks (and notably, a better stat percentage-wise than India: 38% of People might be reached by Snapchat promoting). Then, it’s France with 24.2 million.
Supply: Digital 2022
20. 28.3% of Snapchat customers are situated within the Asia-Pacific area.
That makes it the area with essentially the most customers in comparison with the inhabitants, adopted by North America (20.8% of North People use Snapchat) and the Center East/Africa area (17.8% folks use Snapchat). This demographic is projected to develop within the coming years, so think about Snapchat for advertising in the event you’re concentrating on that space of the world.
Supply: eMarketer
