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HomeeCommerce Marketing5 Content material Advertising and marketing Matters for August 2022

5 Content material Advertising and marketing Matters for August 2022

Producing content material advertising and marketing subjects doesn’t should be daunting. Generally you’ll be able to choose a theme and riff on it.

Content material advertising and marketing is the act of making content material, publishing it, and selling it with the purpose of attracting, partaking, and retaining prospects. Content material advertising and marketing is commonly paired with SEO to assist deliver potential prospects to a enterprise’s web site.

Every month since 2014 I’ve created a listing of content material concepts to encourage retailers. For August 2022, I’m exhibiting how a single idea or theme can generate many extra concepts.

As I sat down to jot down, one thing concerning the yr 2022 attracted me. It was all of the quantity twos, particularly the 22 on the finish. So I began fascinated with content material concepts not just for August however, extra particularly, for August 22, 2022. This date gave me a path to observe, making it straightforward to generate this record.

I hope you discover these subject ideas — and the notion of working down an idea — useful.

1. August 22: Loch Ness Monster Sighted

The Loch Ness Monster — typically referred to as Nessie — is a creature mentioned to reside in a comparatively massive lake (Loch Ness) within the north of Scotland. Loch Ness is about 23 miles lengthy and as a lot as 788 ft deep.

The primary sighting of this sea monster goes again to the yr 564 and the twenty second day of August.

Image from Wikipedia of (supposedly) the Loch Ness monster.

This alleged photograph of the Loch Ness monster was taken in 1934. The picture is essentially believed to be a hoax. Supply: Wikipedia.

Saint Columba was a monk, missionary, and abbot credited with spreading Christianity in Scotland. He was born in 521 AD in Eire, and, after coaching, he got down to convert the pagans.

A biography of Saint Columba written whereas he was alive claimed Nessie was about to assault one other when Columba shouted for the beast to cease and ordered it again into the water.

There have been quite a few sightings of the monster since Columba, however there is no such thing as a definitive proof that it exists. Some imagine Nessie is a fable, whereas others assume it might be actual.

On your firm’s content material advertising and marketing efforts this August, think about using Nessie as inspiration. You would write concerning the Loch Ness Monster itself — becoming for a web-based retailer that sells journey guides or baggage. A images or digital camera store may write an article concerning the varied Nessie images or movies — and even create one among its personal.

Otherwise you may discover different myths that make sense for your online business or prospects.

2. August 22: Eat a Peach Day

To a botanist, peaches are a stone fruit associated to plums, apricots, and nectarines. To an economist, peaches are a preferred meals commodity grown worldwide, with China, Italy, Spain, and the U.S. being the highest producers.

A nutritionist may say that peaches are a superb supply of dietary fiber and nutritional vitamins A and C and that peaches might be eaten recent, canned, or baked.

Photos of peaches in a wooden crate.

Make the pleasant peach a content material subject in August. Photograph: LuAnn Hunt.

However for everybody else, peaches merely style good.

To include peaches and Nationwide Eat a Peach Day into your organization’s content material advertising and marketing, write about recipes that function this fruit, describe its well being advantages, or talk about storage and preservation suggestions.

You would additionally write concerning the historical past of peaches and their completely different varieties.

Whereas they’re a pure subject for culinary shops, peaches may be a refreshing content material concept for a lot of different companies.

3. August 22: Tooth Fairy Day

The tooth fairy is a legendary creature — not not like Nessie — who leaves cash below a baby’s pillow when that little fellow or misses loses a tooth.

Some argue that the tooth fairy story originated in Europe and was dropped at America by immigrants. There are numerous completely different variations of the story, however all of them share the identical premise: a creature comes to gather tooth in alternate for a reward.

Others counsel that the story is a form of well being schooling propaganda created within the early twentieth century to assist promote good dental hygiene. The American Dental Affiliation, for instance, recommends that all of us get at the least two tooth cleanings per yr. Because of this, there are two nationwide Tooth Fairy Days in the USA, February 28 and August 22.

Photo a two tooth brushes with other tooth cleaning supplies

Might the tooth fairy be a technique to get youngsters to care about their tooth? Photograph: Toa Heftiba.

Content material entrepreneurs might inform the origin of the tooth fairy (a factual model or a brand new made-up one), give attention to recommendation for folks, or function dental merchandise. The subject might work for on-line shops that promote something from toys to toothpaste.

4. August 22: Invoice Parcells’ Birthday

Invoice Parcells is a retired American soccer coach who labored within the Nationwide Soccer League for greater than 30 years, together with serving as an NFL head coach for 19 seasons.

Photo from 1978 of Bill Parcels holding a falcon

A comparatively younger Invoice Parcells poses with a falcon in 1978 when he coached on the U.S. Air Pressure Academy. Supply: Wikipedia.

Parcells led 5 groups to the playoffs and received two Tremendous Bowl titles with the Giants in 1987 and 1991. He’s thought of top-of-the-line coaches in NFL historical past and in 2013 was inducted into the Professional Soccer Corridor of Fame.

On August 22, 2022, Parcell turns 81.

For content material entrepreneurs at retail sporting items or memorabilia outlets, Parcells’ birthday is a wonderful time to jot down about his life and profession, spotlight a few of his well-known quotes, or talk about his teaching fashion and the way it has influenced others. You would additionally profile some gamers he coached who had profitable NFL careers.

5. August 22: Liquid Cleaning soap Patented

The writers and video creators chargeable for content material advertising and marketing at cleaning soap producers and retailers are undoubtedly consultants at stain removing, deodorizing, and common family upkeep.

However the idea of cleansing extends past cleaning soap. For instance, eradicating the scent of smoke or sweat from garments might be difficult. Three widespread suggestions don’t contain conventional detergent.

  • Use white vinegar.
  • Soak in baking soda and water.
  • Add lemon juice to your load of laundry.
Photo of a hand with liquid soap on it

Liquid cleaning soap was first patented on August 22, 1865. Photograph: Matthew Tkocz.

The primary U.S. patent for liquid cleaning soap (No. 49,561) was awarded on August 22, 1865, to at least one William Sheppard of New York.

Therefore entrepreneurs might create content material about Sheppard’s unique invention or broaden into non-traditional cleansing alternate options.



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