Push notifications supply a solution to re-engage along with your viewers and drive customers again to your app. It’s a handy channel as customers spend, on common, 4.2 hours a day on their cellular gadgets. However have you ever ever puzzled if there are methods to make your push notifications technique higher?
At this level, when you’re questioning why the necessity to improve your push notifications technique. Take into account this. The open price of text-only push notifications is at a mere 8%. And that’s when you’re fortunate. The times of a easy alert within the type of a tiny icon have lengthy since handed. Subsequently, necessitating a change in your push notification technique.
An efficient push technique can increase your app’s consumer retention, whereas poorly deliberate push notification techniques can flip clients away. Click on To Tweet
Now we have recognized 5 strategies that may rework your push notifications technique:
1. Enrich Push notifications with wealthy textual content and media
Leveraging wealthy media can assist you ship a extra visually interesting notification. Furthermore, you should use wealthy media equivalent to pictures, carousel, rankings and extra to ship related info. For instance, an E-Commerce model may use pictures to show merchandise deserted in a cart and nudge customers in the direction of a purchase order.
And that’s not all..
Now we have added a wealthy textual content editor that may permit you to fashion your textual content (daring, italicize, underline) and alter the font color. You’ll be able to leverage a wealthy textual content editor to spotlight elements of your message, as proven within the screenshot beneath.
Moreover, there are two new textual content fields that permit you to add extra content material to your push notification campaigns.
‘Message abstract’ for Android: Let’s you add a message abstract for Android gadgets. When a notification is within the inbox with different notifications, wealthy media equivalent to pictures isn’t displayed except expanded. A message abstract may be useful to convey extra info, which in any other case might be missed out. The screenshot beneath exhibits the place the message abstract seems.
‘Subtitle’ for iOS: Let’s you add a subtitle for iOS gadgets. The screenshot beneath exhibits the place the subtitle seems in your message. Subtitles supply extra context in instances the place the title alone isn’t clear. In our instance beneath, we have now piqued consumer curiosity by figuring out intention and have used subtitle to supply low cost code to the consumer.
2. Align notification look along with your model technique
In the event you ever come throughout an image of just a little lady, twirling round in a white frock, the acquainted jingle ‘Washing powder Nirma’ immediately involves thoughts. That is the facility of constructing model consciousness and recall.
Advancing a step in that path, now you can introduce a background color to your push notifications. Leverage background colors to align your messages along with your app format and construct model recognition. And that’s not all. With a no-code mechanism, it’s simple to grasp, implement and execute. 0 hassles, and 100% success.
3. Make essential info stick, keep away from oversight
Most manufacturers have the tendency to over-message essential info to customers, in order to keep away from oversight. Now you can use sticky push notifications as an alternative i.e. the consumer will be unable to swipe and dismiss the push notification and should take motion to dismiss the notification.
You’ll be able to talk essential info equivalent to flight delays/ rescheduling, EMI reminders, and so forth. Nonetheless, be cautious of the frequency of such notifications to keep away from consumer interruptions.
You’ll be able to entry this function beneath Advance Choices (Android).
4. Don’t ‘push’ your customers into opting out
Let’s be trustworthy. None of us would love it if we acquired notifications at 2 am. Then why would your viewers? The WebEngage dashboard allows you to set DND and frequency capping to keep away from over-messaging the customers. It’s also possible to choose the notifications to be delivered as per the consumer’s time zone.
Confer with our Information base for extra particulars.
5. Serve customers with precisely what they want
The trick to getting customers to have interaction along with your push notifications is to speak precisely what they want. Whereas segmentation can assist you drill-down and bucket customers with an identical motion, equivalent to cart deserted or product wishlisted. Personalization is how one can zero in to particular consumer info. Based on the Forrester report, 77% have chosen, advisable or paid extra for a model that gives a personalised service or expertise.
Incorporating personalization within the WebEngage dashboard is simple, simply search for the human icon () in your textual content editor and choose from Consumer attributes and Customized occasions, as per your requirement.
Bonus Tip: Your message could make it, or break it.
It’s tough to pinpoint elements that contribute to the success of your push notifications. Subsequently, as a greatest observe, it’s useful to repeatedly check completely different variations of your message and experiment with completely different message methods. You’ll be able to set completely different variations of your push notification message and allocate variation distribution and likewise auto-select successful variation.
We hope this was useful. We encourage you to experiment with varied permutations & mixtures to discover a push notification technique that helps you get most engagement.
Please be aware: To attain the above capabilities, replace Android SDK to v3.20.0 and iOS Service and Content material Extension v1.0.0. To replace the iOS extension, observe this documentation. Android purchasers who’ve been creating their very own customized notifications (utilizing key-value pair) should observe this documentation whereas updating their app.
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