In an ever-changing and aggressive streaming world, media firms are vying for client consideration like by no means earlier than. Fortunately, you in all probability have already got a robust software to drive viewer acquisition and engagement — your app. Shoppers who obtain your app are more likely to develop into extremely engaged, loyal viewers. However how do you seize consideration and get new viewers into your app?
Listed below are six ways that will help you drive app adoption and engagement:
1. Personalised banners drive customers from net to app
Internet search is the main means cellular customers discover manufacturers and sought-after content material. Whereas the perfect experiences for media and streaming are likely to — or solely — exist in apps, this imbalance truly offers an enormous alternative to accumulate and direct net customers to your app the place engagement is larger and customers are extra worthwhile.
Internet banners alone will be extremely efficient for educating customers on app advantages and guiding visitors to your app. However if you happen to’re seeking to step up your sport, contextual messaging drives even stronger conversions.
As seen above, Department permits A&E to tug in present titles from its net web page to customise the copy of its Journeys banner. This creates a dynamic Journey for a extra customized really feel.
The CW Community showcases customized creatives for every present web page and makes use of a full web page Journeys interstitial. Video content material should be streamed within the app, and Department Journeys make that pathway as seamless as potential.
And naturally, customers getting into the app through a Journeys banner will likely be deep linked to the content material they had been initially viewing on the internet!
2. Emails deep hyperlink app customers
Customers who (a) have your cellular app and (b) work together along with your emails symbolize a extremely engaged and worthwhile viewers. From our analysis, the vast majority of advertising and marketing emails at the moment are opened on a cellular gadget, so deep linking is crucial for maximizing the potential of e mail as a advertising and marketing channel.
Whether or not you’re sending a promotional e mail, an engagement message, or triggered and customized content material, a fluid expertise supported by e mail deep linking is the expectation.
Headspace sends app customers on to the promoted content material in its app, lowering friction and rising engagement.
Department solves the email-to-app hole by integrating with e mail service suppliers (ESPs) to supply dependable linking and attribution for each set up and down-channel conversion. Deep linking helps flip e mail into a robust channel to drive each app engagement and backside line outcomes.
3. Deep hyperlink from owned social media accounts
Social media is a largely untapped market on your app. Deep linking outdoors the partitions of social media platforms and their in-app webviews will be fairly troublesome to grasp. Department hyperlinks deal with that, leaving you a inexperienced pasture for app promotion.
Department hyperlinks will be scaled throughout social channels to route customers from content material in a social publish to that very same content material inside your app. For instance, dDone proper, deep linking can do wonders for an natural social acquisition technique.
There are two key kinds of placements to think about on social media:
- Branded hyperlink in bio. This evergreen placement is a simple win.
2. Posts and Tales. It is a nice alternative to order a daily social publish to focus on your app’s options. It’s additionally an opportunity to introduce deep linking to content material you’re already selling.
4. QR codes and SMS enhance app downloads from TV
With the rise of linked TV (CTV) and over-the-top (OTT) apps, likelihood is your media firm has a digital presence on these platforms. Whereas TV-to-app could appear to be a stretch to accumulate customers, QR code utilization coupled with OTT app performance has made this extra attainable than ever.
QVC considers distance to strategically place its QR code throughout its Stay program. This encourages customers to scan and obtain the QVC app from the consolation of their sofa!
Inside its OTT app, QVC lets customers ship an SMS hyperlink to view merchandise on their cellular units. Customers are additionally inspired to make use of their telephones as a buying assistant whereas viewing the Stay program.
Department affords best-in-class QR code linking and analytics help that can be utilized to assist energy your SMS campaigns by using Department Hyperlinks.
5. Referrals enhance user-to-user engagement
How typically do you hearken to a tune or watch a present and immediately consider that one good friend who you understand will really feel the very same means?
Having a seamless pathway to sharing is important. A cellular linking platform like Department offers the correct hyperlink matching essential to allow user-to-user sharing.
A shared piece of content material has a a lot larger activation potential than different types of content material distribution. In any case, in case your good friend took the time to ship one thing to you, it should be good.
6. Deferred deep linking from advertisements drives larger conversions
Have you ever ever seen one thing intriguing featured in an advert and gone by the method of downloading the required app solely to be dropped on the homepage? In different phrases, you bought misplaced. Irritating, huh? We agree. Deferred deep linking by set up is a Department core competency. Delivering the anticipated content material is a no brainer and assured to drive larger conversion charges. Many firms we work with optimize on conversions moderately than solely installs so clearing a path for the person to motion is important.
Construct a greater UX and drive conversions
Deep linking shoppers from advertisements, emails, social media, and shares is not going to solely construct a greater person expertise designed to please your customers. It can additionally drive app installs, enhance conversions, and, finally, create loyal, long-term viewers. In a world the place shoppers have so many selections for what to look at, making it simpler for them to interact with your app is an unmistakable step. Department’s main Cellular Linking and Measurement platforms assist streaming firms optimize and attribute conversions.