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Trend tendencies from 2022 gained reputation in a number of methods — from the runway, to the crimson carpet, to get-ready-with-me (GRWM) trend influencer content material.
Trend influencers and celeb “it women” have sparked a few of the web’s most talked about aesthetics, and we dug into the information so we may share an evaluation of six trend tendencies that took the yr by storm.
All information under is taken from Traackr’s 2023 Trend State of Affect report. It compares Jan 2021 – Dec 2021 vs Jan 2022 – Dec 2022, to be able to get a full year-over-year comparability.
6 Trend Influencer Tendencies to Watch
Trend influencer development #1: monochromatic Barbiecore
The Barbiecore (a trend development that includes all pink clothes) was began by Valentino’s presentation of its all-pink Fall 2023 assortment at Paris Trend Week in September. Items from the Valentino line had been seen throughout crimson carpets within the months that adopted on the likes of Anne Hathaway, Zendaya, Vanessa Hudgens, and Jenna Ortega.
Nonetheless, Valentino’s present was simply the tip of the iceberg with this development. It made it into the influencer world in a giant manner, with the information exhibiting a surge of content material and curiosity involving the development.
Content material mentioning Barbiecore throughout all platforms, evaluating 2022 vs 2021:
- +328,133% mentions
- +330,494% engagements
- +844,997% video views
Trend influencer development #2: again to fundamentals with ballet flats
Ballet flats are making a giant comeback heading into 2023. Trend icons like Bella Hadid, Kendall Jenner, and Zoe Kravitz have all been just lately seen out and about on this minimalist footwear. The most well-liked pair from this trend development got here from Miu Miu, with #muimiuballetflats going viral on TikTok (over 9.6M views to this point).
Content material mentioning ballet flats throughout all platforms, evaluating 2022 vs 2021:
- +94% mentions
- +591% engagements
- +1,000% video views
Trend influencer development #3: upcycling and thrift flipping
As reselling noticed a surge in reputation in 2022, so did upcycling and “thrift flipping” trend tendencies. Lots of the top-performing posts had been movies the place trend influencers confirmed a thrifted merchandise that they resewed into one thing that was a present trend development or new. That is one more indication that sustainable trend is right here to remain!
Content material mentioning upcycling and thrift flipping throughout all platforms, evaluating 2022 vs 2021:
- +4% mentions
- +3% engagements
- 46% video views
Trend influencer development #4: the reemergence of UGGs
Seen just lately being worn by Dua Lipa, Kendall Jenner, Gigi Hadid, and Kaia Gerber, it looks as if UGG boots are all over the place (once more) swiftly. However, this time round it is the traditional platform bootie that has emerged into the highlight! With the assistance of trend influencers, this trend development has translated to social as effectively and appears to be resonating with customers.
Content material mentioning platform Uggs throughout all platforms, evaluating 2022 vs 2021:
- +6,529% mentions
- +1,526,538% engagements
Trend influencer development #5: tote baggage
From outsized, excessive takes on the bag to extra sensible variations, tote baggage have been making a comeback in a giant manner. One bag specifically – The L.L. Bean Boat and Tote – went viral on TikTok, with content material mentioning the ironic customizable bag racking up over 1.5B views on the platform to this point. Different often-mentioned baggage come from Coach, Marc Jacobs, and Longchamp.
Content material mentioning tote baggage throughout all platforms, evaluating 2022 vs 2021:
- +10% mentions in activated trend influencers
- +4% mentions
- +48% video views
Trend influencer development #6: Indie Sleaze
In 2022, darkish and moody indie sleaze seems grew in reputation amongst Gen Z and Millennials. And the retro-themed, Y2K impressed trend development is on the right track to proceed heading into 2023.
Content material mentioning indie sleaze throughout all platforms, evaluating 2022 vs 2021:
- +1,744% mentions
- +3,695% engagements
- +3,225% video views
Much more attention-grabbing? Indie Sleaze appears to be part of a much bigger “darkish and moody” development shift. In truth, this darkish and moody type even made it into the sweetness world as soft-goth glam seems trended amongst magnificence influencers.
Be taught extra in regards to the trend tendencies and methods that we noticed being utilized by a few of the high trend manufacturers and trend influencers in our 2023 Trend State of Affect report.
