80+ Important Social Media Advertising Statistics for 2022

Social media is in every single place and over the past 20 years, it’s turn out to be one of many main advertising and marketing channels.

With a strong chunk of the world’s inhabitants on social media, it’s important that your corporation has an efficient social media technique that helps you attain your meant viewers.

Right here, we have compiled an inventory of important social media stats to make sure you know the place to focus your advertising and marketing efforts in 2022 to get the very best ROI.

In November 2021, the HubSpot Weblog surveyed 300+ social media entrepreneurs to study concerning the methods they use, the codecs they leverage, and the challenges they face.

Listed here are a few of the most fascinating stats we found:

• 77% of social media entrepreneurs say social media advertising and marketing has been considerably to very efficient for his or her firm this 12 months.
• What’s extra, 37% of entrepreneurs who mentioned social media advertising and marketing was considerably to very ineffective cited COVID-19, seemingly because of the fast change in technique.
• The numer one purpose entrepreneurs report having for his or her social media advertising and marketing technique is promoting their services or products, following by rising model consciousness.
• 82% of entrepreneurs say they repurpose content material throughout social media channels.
• The vast majority of entrepreneurs surveyed say they publish on most social media platforms 4 to 6 instances every week.
• The platforms with the bottom reported engagement ranges are Twitch, Snapchat, and Clubhouse.
• Brief-form movies is the highest social media format utilized by 54% of social media entrepreneurs, adopted by stay streaming, stay audio chatrooms, and user-generated content material.
• 80% of entrepreneurs say humorous content material is the simplest on social media.
• 68% of entrepreneurs’ corporations work with influencers on social media.
• The most well-liked cadence to seek for new social media platforms is as soon as a month, adopted by as soon as every week.
• 84% of entrepreneurs goal Millennials as a part of their social media technique.
• The largest problem entrepreneurs face on social media is creating partaking content material, reported by 27% of respondents.
• 67% of entrepreneurs say they work with micro influencers with 10K-100K followers or subscribers. Conversely, solely 29% say they work with mega influencers with greater than 1 million followers.
• 64% of entrepreneurs say they spend money on constructing social media communities.
• 25% of respondents mentioned they imagine humorous content material is handiest with Gen Z.

Picture Supply

• In a 2021 HubSpot Weblog ballot, 79% of entrepreneurs report shopping for paid promoting on Fb. (HubSpot)
• Customers spend a median of 19.6 hours a month on Fb. (HootSuite)
• Fb is a well-liked supply of stories with 31% of Individuals commonly getting their information from the platform. (Pew Analysis)
• In line with the identical ballot, greater than 50% of entrepreneurs plan on rising their investments in Fb, YouTube, and TikTok in 2022. (HubSpot)

• Fb has 1.96 billion day by day energetic customers as of Q1 2022. (Statista)
• 98.5% of Fb customers entry the platform on cellular gadgets. (Statista)
• In a 2021 survey performed by the HubSpot Weblog, Fb was ranked #1 in social media funding, highest high quality leads, and ROI for paid adverts. (HubSpot)
• Fb adverts are utilized by 70% of entrepreneurs, and there have been 10 million energetic advertisers on the platform in Q3 2021. (Social Media Examiner , Statista)

• Twitter has reached 229 million day by day energetic customers as of the primary quarter of 2022. (Statista)
• In a HubSpot Weblog ballot, 79% of entrepreneurs plan to proceed investing in Twitter Areas in 2022. (HubSpot)
• Hyperlink clicks account for 92% of all consumer interplay with tweets. (HubSpot)
• The perfect time to publish on Twitter is at 9 AM, and the very best days to publish are Tuesdays and Wednesdays. (Sprout Social)
• Tweets with hashtags get 100% extra engagement. (Twitter)
• 99% of entrepreneurs surveyed in a HubSpot Weblog ballot say they plan to proceed to speculate the identical quantity or improve their funding in Twitter. (HubSpot)
• 93% of Twitter neighborhood members are open to manufacturers getting concerned in dialog, similar to offering assist and help. (Twitter)

For extra on Twitter, try Twitter Advertising: The Final Information.

• In a 2021 HubSpot Weblog ballot, 58% of entrepreneurs plan to leverage Instagram Reels in 2022. (HubSpot)
• 64% of Instagram customers are below the age of 34. (Statista)
• 20% of entrepreneurs surveyed in a HubSpot Weblog ballot report producing the most important ROI when working with influencers on Instagram, solely behind Fb. (HubSpot)

• 98% of entrepreneurs say Instagram is probably the most influential platform for influencer advertising and marketing, which is 44% greater than Fb. (Sprout Social)
• Movies get 21.2% extra interactions in comparison with pictures and 18.6% extra interactions in comparison with carousels. (Sprout Social)
• 61% of social media entrepreneurs surveyed in a HubSpot Weblog ballot say they plan to extend their funding in 2022.
• 90% of individuals on Instagram comply with a enterprise. (Instagram)
• In a 2021 HubSpot Weblog ballot, 73% of entrepreneurs desire Instagram for influencer advertising and marketing. (HubSpot)

• The perfect instances to publish on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)

Take a look at extra Instagram stats right here.

• LinkedIn has greater than 830 million energetic customers in 200 international locations and areas worldwide. (LinkedIn)
• The most well-liked day to publish on LinkedIn is on Saturdays and Sundays. (HubSpot)
• In line with a HubSpot Weblog survey, most entrepreneurs publish on LinkedIn 4 to 6 instances every week. (HubSpot)
• With regards to B2B show advert spend, LinkedIn makes up the most important share at 32.2%. (eMarketer)
• As of January 2022, 59% of LinkedIn customers have been between 25 and 34 years outdated. (Statista)
• In Q3 2022, LinkedIn income is up 34% in YoY development. (LinkedIn)
• 87% of entrepreneurs surveyed in a HubSpot Weblog survey mentioned LinkedIn provided common or excessive ROI. (HubSpot)
• 82% of B2B markers report discovering the best success on LinkedIn. (LinkedIn Advertising Options)
• Over 46% of all social media site visitors to firm web sites comes from LinkedIn. (LinkedIn)
• 40% of entrepreneurs surveyed in a HubSpot Weblog survey say they plan to extend their funding within the platform in 2022. (HubSpot)
• The perfect instances to publish on LinkedIn are on Tuesdays from 10 a.m. to midday. The worst days are on weekends – with Saturdays and Sundays providing the bottom engagement ranges.(Sprout Social)

Wish to learn to up your advertising and marketing sport on LinkedIn? This publish walks you thru the ins and outs of utilizing LinkedIn for enterprise.

• YouTube is the second-largest search engine globally. (Alexa)
• YouTube generates over 1.7 billion distinctive month-to-month guests. (Hootsuite)
• 42.5% of entrepreneurs use YouTube for influencer advertising and marketing, in response to a 2021 eMarketer report. (eMarketer)
• 50% of social media entrepreneurs surveyed by the HubSpot Weblog say they plan to extend their funding in YouTube in 2022. In truth, 20% of respondents say they plan to speculate on this platform probably the most. (HubSpot)
• The variety of YouTube customers is projected to succeed in 2.8 million by 2025. (Statista)
• In a 2021 HubSpot Weblog ballot, 44% of entrepreneurs plan to leverage YouTube for the primary time in 2022. (HubSpot)

• On cellular gadgets alone, YouTube reaches extra adults aged 18 to 24 than any TV community. (YouTube)
• YouTube accounts for greater than 25% of whole worldwide cellular site visitors. (Sandvine)
• Customers spend probably the most hours on YouTube than another social community at 23.7 hours a month. (HootSuite)

• 70% of TikTok customers agree they really feel a deeper connection to folks they work together with on TikTok in comparison with different social networks. (TikTok)
• In a 2021 HubSpot Weblog ballot, 61% of entrepreneurs plan to extend their funding in TikTok advertising and marketing in 2022. (HubSpot)
• Douyin, TikTok’s authentic standalone app in China, had 300 million customers on the time Musical.ly merged with TikTok. (The Verge)
• Two out of three customers are seemingly to purchase one thing on TikTok whereas utilizing the app. (TikTok)
• TikTok was probably the most downloaded app of 2021. (HootSuite)
• 61% of entrepreneurs surveyed in a HubSpot Weblog ballot say they plan to extend their funding in TikTok in 2022. (HubSpot)
• 12% of entrepreneurs surveyed in a HubSpot Weblog ballot say they work with influencers probably the most on TikTok. (HubSpot)
• A majority of U.S. TikTok customers are between the ages of 10 and 19. (Statista)
• Globally, customers spend a median of 19.6 hours a month on TikTok on android telephones. (HootSuite)
• 61% of U.S. TikTok customers are feminine. (Statista)
• The most well-liked time to publish on TikTok is between 3 p.m. and 9 p.m. (HubSpot)
• TikTok’s common engagement fee is excessive in any respect follower ranges. (Influencer Advertising Hub)

• As of Q3 2021, the Reddit cellular app was counting greater than 13 million day by day energetic customers worldwide on iOS. (Statista)
• 50% of entrepreneurs surveyed in a HubSpot Weblog ballot plan to extend their funding in Reddit. (HubSpot)
• The positioning receives greater than 50 billion+ month-to-month display screen views. (Reddit)
• 23% of entrepreneurs surveyed in a HubSpot Weblog ballot plan to leverage Reddit for the primary time in 2022. (HubSpot)
• Most Reddit customers within the U.S. are male, however 15% of U.S. adults say they use the platform. (Statista)
• Solely 2% of social media entrepreneurs surveyed in a HubSpot Weblog plan to spend money on Reddit probably the most in 2022. (HubSpot)
• 49% of entrepreneurs surveyed in a HubSpot Weblog ballot purchase paid adverts on Reddit. (HubSpot)
• Reddit is an unlikely place for influencer advertising and marketing however 38% of entrepreneurs surveyed in a HubSpot Weblog ballot say they work with influencers on the platform. (HubSpot)

• Answering a grievance on social media can improve buyer advocacy by 25%. (Persuade & Convert)
• 79% of shoppers anticipate manufacturers to reply inside a day of reaching out over social media, however common model response charges throughout all industries is decrease than 25%. (Sprout Social)
• 79% of individuals say that user-generated content material on social media considerably impacts their buying choices. (Stackla)

Pitching Social Media Consulting Companies

All these stats have given you the info you have to work with — now it is time to put your data to make use of and create your individual social media consulting proposal.

When you’re a social media guide and also you’re pitchinga branding, advertising and marketing, or promoting marketing campaign to a shopper, it is vital you are in a position to present how you may assist your shopper develop their enterprise.

Listed here are six steps you may have to take to make sure your social media consulting proposal or marketing strategy is efficient:

1. Set clear objectives. Determine precisely the place your organization or shopper desires to go so far as their enterprise and social media numbers. The clearer and extra detailed the imaginative and prescient, the higher. Observe SMART Aim pointers to make sure that you are heading in the right direction.
2. Perceive your prospects. Know your goal demographics as a result of these are the folks you are attempting to succeed in and have interaction. Collect your individual social media statistics and use present knowledge your organization or shopper would possibly have already got to determine who’s interacting with the enterprise and who is perhaps good future prospects to succeed in. After you have completed your analysis, you may create helpful character personas that can assist you higher perceive and categorize prospects.
3. Perceive your competitors. These “similar-but-different” corporations are going to be on the market. And, as with most elements of the enterprise world, the higher them, the higher you may know the right way to have a leg up on them. You’ll be able to conduct this analysis on the identical time you are researching your prospects, as a result of chances are high they’re interacting with rivals as nicely. As soon as you have gathered the info in your rivals, one of the vital efficient methods to make use of it’s to determine the place there is perhaps voids of their providers that your corporation can fill.
4. Be acquainted with any present social media presence. When you’re employed to run an organization’s social media accounts, it is vital about any earlier social media postings, accounts, and experiments. By understanding what your shopper has already tried, you are higher geared up to take them the place they should go sooner or later.
5. Remember to tug your knowledge. Earlier than your new applied methods go underway, it is necessary to gather a baseline of the way it was earlier than, so that you’ve got one thing to measure in opposition to sooner or later. For instance, for those who take stock of what number of views you are getting on Instagram Tales earlier than the brand new technique is in impact, you may see if the brand new concepts are enhancing these numbers or not. It is necessary to maintain an in depth eye on what’s affecting your development (positively or negatively) in order that while you’re heading in the right direction or when you have to strive one thing new so your corporation can continue to grow.
6. Develop your technique primarily based in your findings. Outline what your content material will likely be, what platforms it is going to be distributed on, and the way it will differ between platforms. Determine smaller particulars at this stage too, like your shopper’s tone and voice on social media (both what it at present is or what it needs to be), together with design and magnificence parts. All the time make sure you are staying true to your organization or shopper’s model by consulting with present supplies like mission statements, guides, or model books.

Lastly, check out HubSpot’s free Advertising proposal template (helpful for each PDF & Phrase) to get you began making a complete social media consulting proposal.

Let Information Drive Your Social Media Technique

Social media advertising and marketing statistics can present you the state of the enterprise world as we speak, the place it is perhaps going, and how one can guarantee your corporation is constantly assembly prospects the place they wish to be met. Use these statistics to your benefit that can assist you perceive what you have to do to successfully use social media for your corporation as we speak.

Editor’s Be aware: This weblog publish was initially revealed in August 2019, however was up to date for comprehensiveness and freshness.