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HomeAdvertisingAdAdapted Names Matthew Kates As Its New Senior Vice President of Advertising

AdAdapted Names Matthew Kates As Its New Senior Vice President of Advertising


The brand new function was created to construct upon the corporate’s progress and bolster its advertising innovation technique

ANN ARBOR, Mich. — AdAdapted, an promoting know-how resolution that will get manufacturers onto buying lists and into carts, right now introduced it has appointed Matthew Kates because the SVP of promoting. Kates will scale the advertising group to make sure each brief and long-term progress for AdAdapted via messaging, communications, and product innovation so the corporate can proceed delivering in opposition to aggressive progress objectives whereas additionally offering distinctive outcomes to its clients.

“Matt brings a wealth of data and expertise to the SVP of promoting place”

A client items business veteran of almost 25 years, Kates brings a various historical past with expertise in model administration, media, promotion and loyalty. Kates’ profession has outfitted him to grasp CPG manufacturers, retailers and company companions and talk how AdAdapted can enhance their advert tech advertising methods and monetary outcomes.

“Matt brings a wealth of data and expertise to the SVP of promoting place,” mentioned Molly McFarland, co-founder and CRO, AdAdapted. “As we proceed to develop, we goal to innovate to create a good stronger resolution for CPGs and retailers. Matt becoming a member of the workforce represents our continued dedication to strategically put money into the corporate’s future and supply essentially the most modern options to our clients.”

Previous to becoming a member of AdAdapted, Kates served in senior degree advertising positions the place he performed a key function in growing modern options that mix creativity and know-how leading to organizational and particular person product progress. Most not too long ago, he was the SVP of promoting and technique for Clarus Commerce. At Clarus Commerce Kates oversaw the strategic planning, idea improvement, program design and analytics of the corporate’s varied platforms to create optimum loyalty and promotion packages.

“AdAdapted has a strong and differentiated advertising resolution that delivers invaluable outcomes to its CPG manufacturers, businesses and retailers,” mentioned Kates. “I stay up for spearheading continued progress for the corporate and in flip serving to clients improve client buy intent.”

AdAdapted noticed vital progress in 2022 and created the SVP of promoting place to proceed that progress into the longer term. On this function, Kates will report on to McFarland. He shall be chargeable for main the advertising workforce and scaling the group via advertising know-how, content material and product innovation.

To be taught extra about AdAdapted and the way it helps CPG manufacturers, businesses and retailers, attain buyers in retailer and on-line, go to adadapted.com.

About AdAdapted

AdAdapted is an promoting know-how resolution that will increase buy intent of buyers by reaching the correct customers on the proper time to get manufacturers onto buying lists and into carts. The corporate’s choices for CPG manufacturers, businesses and retailers vary from managed-service to self-service and SaaS options, buying record to eCommerce, video to show. With greater than 110 million U.S. buyers utilizing cell gadgets for his or her grocery lists, AdAdapted has constructed a definite viewers and advert providing that makes use of intent-based focusing on, offering the simplest, best strategy to attain lively verified buyers — precisely once they resolve what to purchase.

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