For the tenth episode of The App Advertising and marketing Snack we talked with Iris de Vries, ASO supervisor for Bagelcode, a social on line casino firm. She informed us concerning the specificities of doing ASO for cell video games and the significance of correct localization and culturalization.
Beneath is the complete transcript of the interview above.
So, my title is Iris, I work at Bagelcode, a social on line casino firm. I imagine, and everyone knows, that the app and cell it’s the current and the long run. And it’s actually attention-grabbing for me to be a part of this business that’s fast-growing, all the time altering, all the time evolving.
What’s one factor everybody ought to find out about ASO?
I actually assume the principle factor to find out about ASO is the nice impression it has in your UA efforts. It’s typically known as the Okay issue that actually creates a holistic technique between your natural efforts and your UA efforts. You then’ll have one constant messaging which may help you first in time to enhance your conversion price, decrease your CPI, and on the natural aspect uplifting your installs velocity and bettering additionally your natural rating on the shop. It’s actually vital to contemplate them each collectively and ensuring that your UA campaigns and your storefront on the natural aspect converse the identical language.
What’s a giant ASO mistake you see folks making?
I believe a giant ASO mistake typically is that this overlook utilizing Google Translate or doing a literal translation of your App Retailer for a localization the place what you wanna do is a culturalization actually. Take into account the distinctive facets of every market or viewers that you just flip to fairly than copying or translating your English or your base itemizing.
How do you assist your cell sport stand out?
As a result of the class is so aggressive it’s actually vital to let customers know what are your bonuses, what are your presents, and what’s the variability or the frequency during which you add new video games for the customers to try to take pleasure in. And that approach to actually just remember to converse to the customers that you just’re most suitable for and hopefully additionally bettering their lifetime worth and retention.
Inform us about your most rewarding ASO expertise?
One sport, Money Billionaire, that we discovered that seasonality and vacation creatives work actually properly for it and we see an enchancment within the conversion charges from check to check, from vacation to vacation. So it’s been actually attention-grabbing to grasp it. There we are able to form of have extra enjoyable with it, maintain creating new creatives, including particular parts occasionally and the customers are having fun with it. We see that it’s changing higher and it positively provides us the motivation to maintain testing, maintain going with enjoyable and completely different creatives and understanding that they’ve a very good impression.
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and many others.).
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