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Aurea Software program Revives InsideSales Model, Retires XANT

AUSTIN, TEXAS (PRWEB) OCTOBER 04, 2021 — Aurea Software program, Inc., the ”Netflix of enterprise software program,” in the present day introduced a serious branding replace that may return the lately acquired XANT to its widely known and revered unique title: InsideSales.

After closing on XANT in August 2021, Aurea introduced their intention to rebrand the corporate to InsideSales to its present prospects based mostly on the heritage, trustworthiness and success of the unique model. InsideSales is now a important pillar in Aurea’s way forward for commerce options portfolio, serving to to create B2C-like shopping for experiences for B2B transactions.

“InsideSales is a storied title in enterprise software program,” mentioned Aurea CEO Scott Brighton. “Over the course of 15 years — from 2004 to 2019 — it grew to become one of the recognizable manufacturers within the business. We’re excited to honor that observe report of success, innovation and dedication to bettering how B2B enterprises promote to one another by restoring the traditional model title instantly.”

Aurea bought XANT, as soon as valued at a peak of almost $2 billion, on their quest to create B2C-like shopping for experiences for B2B transactions. Merchandise like PlayBooks™ — which optimizes gross sales consultant contact charges by highly effective AI — at the moment are important elements of Aurea’s Way forward for Commerce library.

The library contains greater than a dozen software program options like InsideSales, Infer, and FirstRain, enabling B2B salespeople and entrepreneurs to focus on and have interaction prospects throughout all the gross sales and advertising funnel extra intelligently. InsideSales expertise will assist bridge the all-important hole between advertising and gross sales engagement — the preliminary prospect contact.

As a part of the rebrand, the area and web site shall be retired in favor of an up to date expertise at

About Aurea Software program

Aurea was based with the singular imaginative and prescient of serving to companies achieve in the present day’s complicated digital panorama. Our prospects take pleasure in entry to each product in our portfolio – all of that are cloud-based, enterprise-scale, and simple to make use of – with one easy subscription. Our distinctive AureaOne working mannequin and acquisition technique be sure that our portfolio continues to develop, so we will proceed to supply aggressive benefit and differentiated outcomes for our prospects it doesn’t matter what the longer term holds.



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