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HomeBrandingBrandfolder Characteristic Roundup: Might 2022

Brandfolder Characteristic Roundup: Might 2022

It’s Might, which implies it’s time for one more rundown of a number of the most up-to-date upgrades! This month, we’ve put collectively a improbable number of new capabilities and integrations that we hope you discover helpful. Whether or not you’re in search of methods to enhance your workflow or create extra impactful content material, these options are positive that can assist you take your branding to the following degree.

A New Salesforce Advertising and marketing Cloud Integration

Brandfolder was constructed with entrepreneurs in thoughts. So it’s no shock that we teamed up with Salesforce, the market chief in CRM and advertising and marketing automation, to assist bridge the connection between model content material and distribution channels in Salesforce Advertising and marketing Cloud.

Salesforce Advertising and marketing Cloud (SFMC) permits organizations to know their buyer’s shopping for journey and interact with them throughout varied advertising and marketing channels. Nevertheless, all of these touchpoints require content material. The power to simply sync content material rapidly with SFMC saves time and power — making entrepreneurs that rather more environment friendly.

With the brand new integration, you’ll be able to:

  • Seek for Brandfolder belongings inside SFMC
  • Place, align, resize and crop photos with out switching platforms, saving you time switching between platforms
  • Mechanically replace content material with new artistic utilizing Brandfolder’s Good CDN, eliminating the necessity for repetitive duties

Why Salesforce Advertising and marketing Cloud Integration Makes a Distinction

Content material is the heartbeat of any advertising and marketing group. It brings to life the message, the worth and the chance that customers and decision-makers purchase into. Gaining higher management of your content material and leveraging it to its fullest potential is the neatest option to construct a powerful model. The mixture of Brandfolder and Salesforce Advertising and marketing Cloud helps you construct impactful, on-brand and at all times up-to-date advertising and marketing content material, with out the tedious step of manually importing and downloading belongings. By eliminating the excessive quantity of small steps in your workforce’s operations, your group could be extra nimble, make smarter artistic decisions and use the time saved on extra necessary initiatives.

Take Management with Customized Template Approvals

As any marketer is aware of, creating efficient and on-brand collateral could be a problem. It’s necessary to have tight management over branding and messaging, however that may be tough when a number of workforce members are engaged on completely different facets of a marketing campaign or mission. That’s the place our new approvals function for customized templates is available in.

With customized template approvals, admins can arrange an approval course of for any template earlier than it may be downloaded and customised by collaborators or visitors. This ensures that each one advertising and marketing content material meets model tips and maintains model integrity. And because the approvals course of is automated, it saves time and trouble for everybody concerned.

Create and Replace Duties through Smartsheet

Our integration with Smartsheet has resulted in a novel resolution that permits companies to dissolve silos, carry out extra successfully, and higher handle content material and collaboration processes. This function offers Workspace customers extra flexibility to handle activity standing and particulars from Smartsheet utilizing our integration.

With two-way sync between Brandfolder and Smartsheet, real-time progress on duties and mission statuses are tied collectively so stakeholders are saved updated. You may replace, edit and create new duties in Smartsheet that may mechanically be mirrored in Brandfolder for more practical collaboration. This eliminates the necessity for guide updates and helps maintain your workforce organized and on monitor whereas additionally retaining messaging constant throughout all channels.

Zapier Integrations For Higher Flexibility

We’re excited to announce that Brandfolder now integrates with Zapier! In the event you’re seeking to make a larger impression at work, automation could also be simply what you want. This integration permits you to join your favourite apps and automate duties between them. With over 4,000 apps supported, there are limitless potentialities for the way you should use Zapier with Brandfolder.

This addition provides extra flexibility to combine with merchandise that don’t have a local Brandfolder integration and develop code-free options. Zapier takes the guide labor out of busywork, permitting you to perform repetitive actions mechanically, releasing up time with the intention to focus in your most necessary duties.

View Solely Belongings For Extra Management

We all know that not everybody in your workforce must edit or obtain belongings, however they nonetheless want fast and easy accessibility to them. To fulfill this want, we’ve launched new view-only asset permissions. This enables explicit customers to see belongings in Brandfolder with out being able to edit or obtain them.

This added management is nice for groups who need to give stakeholders, companions or distributors entry to their content material with out giving them the flexibility to make modifications. It’s additionally a handy option to handle person permissions and supply view-only entry to an archive of content material for reference or historic functions.

Wrapping It All Up

That wraps up the highest highlights from the previous couple of months. We’re at all times engaged on new options and enhancements, so remember to maintain an eye fixed out for what’s coming subsequent! We hope you’ll discover one thing that meets your wants and helps you do extra with ease.



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