VCCP has turned to a timeless and price efficient option to promote a product — put individuals in your merchandise and ask them to do the give you the results you want. It helps for those who recruit 1,000 pleasant Australians for the job, and they comply with be paid in Caramilk bars.
Caramilk was launched to the UK simply final yr, however has been on sale in Australia for lots longer.
Bryony Tate, model supervisor at Mondelez mentioned: “Final yr, we launched Cadbury Caramilk within the UK with a bang, sharing Aussies’ love of Caramilk far and huge. This yr, we’re excited to take the ‘Simply Ask An Aussie’ concept to the subsequent degree, sponsoring a thousand Aussies to ensure there’s at all times one close by for Brits to ask for themselves.”
Angus Vine, artistic director at VCCP London, mentioned: “Aussies have cherished Caramilk for years and with over 138,000 Aussies dwelling within the UK, it makes them the proper spokespeople for the model. Look out for one and ‘Ask An Aussie’ to see what all of the fuss is about.”
MAA artistic scale: 6