When somebody actively fills out a kind, that’s a great signal that they’re extremely engaged. Why else would they take time and volunteer details about themselves? That’s a good time to observe up with content material, an e mail, and even direct outreach from somebody in your group to make sure they keep engaged. Higher but, observe up with a extremely related message that resonates so that they see that you simply perceive their desires and wishes. However how have you learnt what they care about? How will you make certain that the message will resonate with them?
Kinds that collect essential data and develop your enterprise
Via ActiveCampaign types, you may flip leads into priceless prospects and automate their buyer expertise throughout internet, e mail, and even social channels. Collect essential data and use that data to interact them throughout their journey and to reveal an understanding of every individual. With buyer expertise automation, you may as well ship the best message on the proper time, relying on the data they supply.
By utilizing ActiveCampaign’s CXA platform to handle your types, not solely will you have the ability to purchase extra significant information out of your viewers, however you’ll have the ability to then act on it higher than ever. Let’s say an internet site customer desires to obtain some gated content material or join a publication, you may embrace fundamental data on that kind like their identify, e mail, and cellphone quantity. However let’s say your objective was to gather much more data on one other kind, you don’t must cease with fundamental demographics. Use customized fields to assemble extra data like what merchandise they’re fascinated about, the place they work, or if they need to enroll in an intro assembly. This manner, they nonetheless get the good content material they’re looking for, and you’ve got a deeper understanding of who they’re so you may act with confidence.
From that kind submission, you may then kick off multi-step automation workflows that may replace their contact document, ship a observe up e mail, and even transfer their deal alongside a pipeline within the CRM. Relying on the way in which you run your enterprise and what data is essential to you, types have the flexibility to develop your enterprise robotically while you’re specializing in different innovation or really speaking with prospects.
Kinds now assist commonplace and customized account fields
Just lately, we launched the flexibility so as to add commonplace and customized account fields onto any ActiveCampaign kind, permitting for much more customization and information assortment. If your enterprise offers with account-level data, this enhancement is nice so you may accumulate much more data in a given kind, resulting in hyper personalised interactions and a extra strong account profile.
You’ll be able to both add a discipline from the record of offered commonplace fields, or embrace any customized account discipline you employ throughout the platform, relying on the use case of the shape. For some types you may ask for particulars about their firm such because the variety of staff, or their URL, even their income, no matter is most essential to your gross sales course of.
Join types throughout the remainder of the ActiveCampaign platform
Identical to types, Pages from ActiveCampaign provide the energy to interact segments of your viewers with related data and content material. The perfect half? You’ll be able to simply add a kind to a touchdown web page utilizing the drag and drop builder. We additionally supply dozens of Pages templates so you may spin up a high-converting, branded web page that may encourage your prospects to behave.
Aside from touchdown pages, you may leverage e mail advertising to speak with leads after they submit a kind to capitalize on their most engaged time. Arrange an automation to ship a observe up e mail, or kick off a nurturing e mail collection, each of which is able to comprise related content material that you realize the customer will resonate with.
Do you employ instruments apart from ActiveCampaign in your on a regular basis life? With ActiveCampaign’s 800+ integrations, you may simply join types to any third celebration software you employ to interact with prospects. Additionally utilizing customized objects with types permits you to do issues like ebook demos and connect with Calendly, figuring out what kind of assembly they’re on the lookout for, saving your gross sales group time and giving the client a significantly better expertise.
Prepared to offer it a attempt for your self?
Regardless of the place you’re in your individual journey of utilizing CXA, you will get began shortly and simply by introducing types to your on a regular basis engagement. Begin by including a kind to your website, and kickoff a fundamental observe up e mail upon submission. From there, you may develop and scale as you want, and introduce customizations that reveal a real understanding of every particular person buyer. Able to get began? Study extra about types in our assist middle, or begin your free trial immediately!