Dentsu Inventive has launched an leisure division and has recruited Juan Woodbury – who this week received a Grammy for his work with efficiency poet J. Ivy – to run it.
Woodbury turns into international head of branded content material and leisure, primarily based in Chicago. He has beforehand labored at Leo Burnett and FCB on commercials and experiential for purchasers together with P&G, Coca-Cola, McDonald’s and Samsung, and at the identical time, he has continued to provide music, document his personal work, and carve out a profession as a DJ and remixer.
At Dentsu Inventive’s leisure division, he’ll work alongside Cathy Boxall, international head of content material, who is predicated in London. She has been with Dentsu since 2015 and beforehand labored at NBC Common and The Walt Disney Firm.
Woodbury stated: “I’ve lengthy been a passionate advocate of the ability of leisure codecs to interact customers with manufacturers and provide manufacturers a particular voice in right this moment’s world. Dentsu Inventive firmly shares my ardour. The expertise and toybox of capabilities at Dentsu present an unbelievable jump-start for us to construct the trade’s most impactful leisure providing collectively.”
This is sensible for Dentsu, which has a superb monitor document with leisure in Japan, as a route for brand spanking new development alternatives. And Woodbury will little doubt placed on a helluva Christmas occasion.
