Sunday, July 10, 2022
HomeAdvertisingDeutsche Telekom targets volunteering ‘digital optimists’ with NFT-based marketing campaign

Deutsche Telekom targets volunteering ‘digital optimists’ with NFT-based marketing campaign

We’ve had one cell supplier stirring up a hornets nest with ‘Not your downside’ from EE, about sexism and soccer (type of.)

And right here’s one other going considerably off-piste, Deutsche Telekom utilizing a money-can’t-buy NFT ( as DT places it) to “supercharge youth volunteering throughout Europe.” In each instances the company is Saatchi & Saatchi.

Higher allow them to clarify it:

The #WhatWeValue platform makes use of linked expertise to amplify the impression younger individuals wish to have on the world round them. In current instances, no different linked expertise has generated extra curiosity and controversy than NFTs. This undertaking goals to flip the NFT narrative on its head and rework them from one thing you purchase for private achieve in a digital world, into one thing you earn for collective achieve in the true world.

On the coronary heart of the platform is a digital neighborhood powered by Worth, a money-can’t-buy NFT for ‘good’. The platform is open to volunteer undertaking leaders aged between 18 and 30 from throughout the model’s European footprint to host their very own volunteering initiatives. Numerous classes embrace gender, racial and social equality, incapacity advocacy, local weather change, city regeneration, psychological wellbeing, migration and extra.

DT chief model officer Ulrich Klenke provides: “We’re persistently in awe of this socially acutely aware and motion oriented era. Volunteerism is a key instance of how younger persons are utilizing linked applied sciences to create actual world motion and rework our lives for the higher.

“We name this ‘digital optimism’. With #WhatWeValue, we proceed to display our dedication to Gen Z, leveraging web3 applied sciences to supercharge the causes that matter most to them.”

Will the TV marketing campaign (there’s a number of different media and occasions apart from) attraction to our ‘digital optimists?”

Search me, however Saatchi appears to make a reasonably good fist of it.

MAA artistic scale: 6.5.



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