It’s nothing new that the web and the world at present is full of info and content material. A lot in order that many manufacturers might have began to marvel what else is there to create and the way to sustain.
On this sense, there was fixed discuss the necessity to humanize content material and put money into methods for it to face out. However how will you differentiate your self from a troublesome crowd such because the one we’ve at present, and most significantly: are you able to create actually impactful content material if you happen to don’t know who you might be?
That was the search that drove Brianna Dunbar, founding father of the superb podcast Badass Fundamental Bitch, to success and to develop a multi-million greenback enterprise.
Working with content material and model growth, Brianna all of a sudden realized that she had created tons of various manufacturers however, on the finish of the day, nobody knew who she was. “I wasn’t anyone, however I used to be constructing all of those huge manufacturers… That’s after I got here to the conclusion for myself that when folks looked for me, I would like them to know who I’m and I need to management that narrative.”
That was when she began her personal model and gave a face, a voice and a coronary heart to her content material, making it come alive. This attracted folks, making her viewers undergo the ceiling.
In Rock Content material’s Jam Session, which is a mixture of interviews, webinars and extra with world’s finest at school entrepreneurs, Brianna shared her story and gave sensible ideas and insights about model constructing and content material creation.
As a single mother of three children, she was in a position to collect an immense viewers and obtain nice enterprise alternatives by letting herself be sincere and weak along with her viewers and create content material that’s human, private, genuine and interesting.
“You may’t have a model with out content material,” she states. “Don’t begin content material manufacturing in any respect till you perceive your model story, till you have got that sense of who you might be or what your organization stands for. Actually don’t do something till you have got that story and you’ve got model pointers.”
To get much more impressed to create badass content material, take a look at Brianna’s ideas and learn to give extra life to your model and enrich its narrative in order that your viewers will actually need to hear extra from you.
Try this (and much more!) within the full video interview (or learn the transcription under):
Transcription
TaQuanyia “TQ” Boston: Right now, we’ve the superb Brianna Dunbar-DeMike as our visitor speaker. She runs a tremendous podcast named Badass Fundamental Bitch, which allowed her to succeed in a large viewers of over 750,000 folks whereas constructing model authority in the case of content material creation and branding.
Not solely that, however she’s additionally on the earth of entrepreneurship, having already created, offered, and collaborated with numerous startups, she’s rocking her profession whereas being a mother of three children and she or he has a bun within the oven.
Brianna, thanks a lot for becoming a member of us at present.
Brianna Dunbar-DeMike: Thanks. I’m so excited to be right here at present. Thanks for having me.
TaQuanyia: No downside. So I at all times identical to to open the ground for our friends. Inform us slightly bit about your self and slightly bit about your skilled background.
Brianna: Positive. As you stated I’m a mother of three, one on the way in which. To me, that’s in all probability an important half about me. At one level, I used to be a single mother of three and I remarried final 12 months. Therefore, going for quantity 4. I come from very humble upbringings. I grew up in a suburb in New York.
Certainly one of 5, my mother was a single mother of 5 and it was a wrestle for her to offer for all of us and I at all times struggled within the college setting. Afterward, I discovered I had dyslexia and ADHD and it wasn’t till I used to be in a position to set up myself, the way in which I needed to work and what labored finest for me that I began seeing success in my profession. And that’s after I began Zen Content material.
That was my first firm. Grew that to be a multi-million greenback enterprise. Bought it inside three years. However total, I spent the previous higher, 15 years or so constructing manufacturers for some actually superior firms like Walmart, Nationwide, and all of Pottery Barn subsidiaries.
Then, excited to speak about this subject, which I do know you’re going to enter, however in 2019, determined it was time to construct my very own model.
TaQuanyia: Wow, simply wow. Speak about actually overcoming adversity and simply ensuring that you simply take management of your life and construct one thing that you would be able to be pleased with.
Thanks a lot, Brianna, for sharing that with me at present.
And for at present’s subject, we’re simply going to discover the alternatives that Content material Advertising and marketing brings.
Whereas there are a selection of subjects to cowl we are going to primarily be specializing in model constructing and the alignment between content material creation, model messaging and the advantages of utilizing all of these items collectively.
So, Brianna as you might be an skilled skilled and a content material creator, what do you contemplate the primary advantages of connecting model and content material and the way do they relate and join to one another?
Brianna: Yeah, it’s actually attention-grabbing as a result of like I stated earlier than, I’ve constructed out a ton of fortune 500 manufacturers and on the finish of the day nobody knew who I used to be. I wasn’t anyone, however I used to be constructing all of those huge manufacturers.
Whether or not it was their branding technique or the precise content material creation that will dwell on their websites. In late 2019, I made a decision it was my time and what I noticed, to reply your query, is you may’t have a model with out content material. On the finish of the day, it doesn’t matter if you happen to’re swiping left or proper after which you have got a date.
What’s the very first thing you do? You Google any person, proper? As quickly as you match up with any person, you Google them. For those who interview for a job, what’s the very first thing you do earlier than you get on the interview? You Google them. You look them up. You attempt to discover their social media platforms, their web sites, something about them.
That’s after I realized and got here to the conclusion for myself that when folks search me, I would like them to know who I’m and I need to management that narrative. I can solely try this by creating robust content material and constructing my very own model about myself.
TaQuanyia: Wow, that’s so impactful, particularly for up and coming firms and even firms which have already been established and need to actually take management of their model story and their model narrative. To, very like you stated, have these folks, their target market, uncover them.
So, thanks a lot and you already know, we’ve seen the evolution of digital content material, proper? All through the years it’s gone from lengthy textual content to static photographs then movies and audios and now, you already know, we’re in Instagram, TikTok, Reels, and YouTube.
How do you see manufacturers evolving as content material evolves?
Brianna: Yeah, that is attention-grabbing as a result of clearly there’s a vital development the place it’s saying long-form content material is slowly dying and it’s going to be extra of a brief kind content material. I truly don’t totally imagine that. I do imagine that we’re seeing a big development of the demand for brief kind content material, however I don’t assume lengthy kind content material is simply going to die out and all the pieces goes to be 15 to 30 second movies.
There’s a cause why TikTok began at 15 second movies and now I feel you are able to do three minutes, proper? It’s like looking for the steadiness. I feel quick kind video content material messages are enjoyable, they’re interactive, they are often extra relatable, they’re participating.
However, additionally they are onerous to ship a message. It’s actually onerous. It’s a distinction between, “right here’s my elevator pitch”, “right here’s my 30 second elevator pitch” after which that will get you after which “right here’s my e-book about me”.
I feel the short movies are the doorway of “right here’s who I’m”. Right here’s a style. Right here’s a snippet, however then come via the door and understand that there’s extra about me than simply these fast hits.
I feel that quick kind movies or quick kind content material, particularly for manufacturers, are going to be “how do I get you the data, or the messaging to you, as quick and rapidly as doable so I get you ?” Then, I maintain you with the longer kind, excessive authority, extra weak kind of content material and messaging.
TaQuanyia: That makes a lot sense and that speaks to simply how content material is created, proper?
To start with, if you’re writing one thing like a weblog submit, it’s important to hook that reader and that’s type of what these quick movies can do. However you actually need to hook them sufficient to get the remainder of that content material.
That’s so vital and thanks a lot for sharing that perspective.
You recognize, I at all times ask: what are among the challenges that you simply see entrepreneurs dealing with when implementing a branding technique anytime they’ve to make use of Content material Advertising and marketing as their principal pillar inside their Advertising and marketing technique?
Brianna: Yeah, I feel attempting to determine who they’re and particularly for newer firms or newer individuals who need to construct their model, it may possibly get actually chaotic and it may possibly get cluttered. For me, I’m a mother, I’m a enterprise proprietor, I’m a spouse. I like to bake. I like to DIY. It’s like, okay woman, that’s means an excessive amount of. I feel narrowing down, not dropping your model and messaging and goal however nonetheless being constant.
I feel that’s in all probability the opposite factor, it’s onerous to be constant. It’s a must to have self-discipline and you already know that’s a tough factor to do. I feel these are in all probability the massive issues. Then lastly, in all probability discovering the sources to create the content material. You aren’t scalable. You can’t simply produce increasingly more content material your self. Your crew of three can’t produce all the content material that you simply need to create. Sp, being strategic and outsourcing.
After which, the final one is discovering the power to have that evergreen content material and repurpose content material and adapting it in numerous methods so that you’re not reinventing the wheel each single time you produce one thing.
TaQuanyia: Wow, that’s tremendous worthwhile info.
Particularly what you have been saying about persevering with to be constant but in addition realizing, hey if you need assistance, just remember to have that assist obtainable. And discovering these sources after which creating that evergreen content material that may final and that may maintain your viewers coming again for extra.
And you’ve got clearly made use of these ideas as a result of, properly once more, you might be such a tremendous individual that has constructed a big following.
Since you might be well-known in your podcast and it is a channel that has been rising for you and continues to develop for you, in the case of the viewers, how might podcasts actually stand out from different types of content material?
Brianna: Yeah, there’s two issues there. How does your podcast stand out from the 1000’s and tens of 1000’s of podcasts that exist already after which how do you stand out from different items of content material that you can do?
I feel when it comes to having your podcast stand out from others is discovering that white house. For me, it was all about girls’s voices. It’s onerous to seek out podcasts and even channels the place we are able to hear seemingly extraordinary girls discuss their nice successes.
And I personally felt such as you needed to be the Cheryl Sandbergs of the world to ensure that your story to be heard. And that’s not what I needed. You recognize, there’s so many superb girls doing these items and it’s extraordinarily relatable as a result of it’s actually your neighbor or your pal or your sister or whoever. The place it’s extraordinarily relatable and also you take a look at them and also you hear these tales and say, “you already know, she will do it, I can do it too”. Versus listening to Christina Tosi’s story the place you’re like, “okay properly, clearly she began Milk Bars, she’s a genius”.
And so I feel it’s discovering that white house and the way to be totally different when it comes to the way to stand out from different content material codecs. I don’t essentially assume it actually wants to face out per se. I’d at all times suggest to do video after which what you do is you’re taking these lengthy kind content material and you place them into snippets.
And so I snip all of them and I share them on Instagram, on my private Instagram, and my skilled one. That’s the Badass Fundamental Bitch Instagram. After which TikTok. Now we have our personal TikTok, too. It’s all about repurposing that content material and leveraging it on totally different platforms, in numerous methods. And also you’re nonetheless rising your viewers on all of these totally different platforms and it’s simply coming from one lengthy type of content material being lower up.
TaQuanyia: That makes a lot sense.
Actually attempting to diversify the channels that you simply use may help you develop your viewers and I feel that’s actually nice recommendation for all sorts of manufacturers.
You recognize, how your podcast has been in a position to construct upon your personal private model?
Brianna: Yeah, it’s actually attention-grabbing. I began the podcast extra for a therapeutic journey for myself. I’ve been via plenty of trauma and I take advantage of the podcast as a means for me to inform my very own story, but in addition heal via different folks’s tales. The kinds of subjects we’ve on it actually vary and so it allowed me to grasp myself and my goal and what I stand for. And that in flip allowed me to determine what my model is and I feel that’s in all probability the largest factor that got here out of it.
When you concentrate on who you might be, it may be actually troublesome as a result of lots of people are like, I’m so many issues or I could possibly be so many issues. What would make me have an viewers, if I could possibly be these items? And on the finish of the day you’re not going to develop if you happen to’re pretending to be one thing you’re not. Otherwise you’re attempting to be one thing you’re not. For me personally, it allowed me to determine what precisely my model was, and that opened up this genuine weak self which grew my viewers.
And allowed me to have extra talking occasions that have been paid. It elevated my Instagram progress considerably. I feel after I began alone private Instagram, I had perhaps 20,000 and I’ve had over 80,000 in a 12 months.
My very own skilled Instagram, we began with like 100 folks and now we’re over 30,000. I even have gotten plenty of job alternatives. There’s one I took. Rather a lot, I turned down. But it surely allowed me these selections. Folks have been coming to me and asking me if I’ll interview versus me asking to interview. It’s grown my LinkedIn and actually my group in my actual life, not simply the digital social media. But it surely’s allowed me to boost relationships in my very own group on a day-to-day foundation. So, it’s opened a number of doorways from me, all well-rounded.
TaQuanyia: And it actually sounds such as you took time to humanize your model and, very like you stated, ensuring that you simply have been genuine and actually actually telling the story, is what naturally drew folks towards your story, your content material and allowed you to develop your viewers.
So, I feel that’s so vital and you already know whether or not or not you propose on being a digital influencer is a plan. We prefer to ask: why ought to entrepreneurs care about their private branding?
Brianna: Yeah for me, and I feel it is a nice query, as a result of most individuals assume: oh such as you’re on Instagram, you have got a podcast, you’re on TikTok, you need to be a digital influencer.
Or I don’t need to be an influencer so I don’t need to do any of these issues and what I at all times say to them is: I don’t need to be a digital influencer. That isn’t why I do that. I don’t promote something on Instagram. I don’t have advertisements, sometimes, I don’t have advertisements. I’ve some sponsors for my podcast however I’m usually not like pushing advertisements for folks to purchase issues.
However, listed below are the advantages for me. I’m constructing one other firm and the advantages of getting a model are after I go to boost cash. These traders are going to know me for greater than the 5 minutes that I’m pitching to them as a result of they’re gonna know that I’ve all these different issues. And I’m sorry, with a reputation like Badass Fundamental Bitch, they’re going to take heed to one thing. They’re going to a minimum of scroll and perhaps one thing will hit them and perhaps they’ll be extra prone to put money into me.
Once I go to rent folks to hitch my firm, they’re going to go looking me. They’re going to see that I’m about empowerment. That I’m about profession recommendation. That I’m about bettering your self and about mindfulness and mindset and I imagine that they’ll be extra prone to need to be a part of my crew and be about what I’m about.
Once I go to promote my companies to any person, I’ve a digital footprint of who I’m and the stances that I imagine in. It’s about serving my prospects and I would like what’s finest for my prospects and right here’s all these items that I’ve accomplished to show that. They’re most certainly going to purchase my companies.
After which, on the finish of the day, it’s like after I go to promote the corporate, there’s all of those advantages all through and if you happen to’re like, “okay woman, I don’t need to construct an organization. I don’t need any of these issues”.
Okay, properly, someday you’re in all probability going to need to change your job or get a job, and simply that alone, getting these interviews, getting previous the opposite 100 plus candidates that you simply’re preventing in opposition to. Simply by connecting with LinkedIn. I related with somebody just lately. They’d over 500,000 followers and I despatched them a connection as a result of I used to be like, I really like this individual. I need to be their pal. I need to join. So I despatched them a connection. They usually wrote to me and stated “hey my connections are full, however simply your title alone, that you simply’re a number of a podcast referred to as Badass Fundamental Bitch, I’ve actually eliminated somebody so I can add you to be my connection”. And I used to be like they don’t even know me however now we’re related.
And guess what? It began a dialog. The place that dialog has grow to be a number of conversations and now we’re considering of collaborating collectively on one thing. It has opened these doorways for me and I feel with over 4 million Google searches per minute, it’s fairly doable that somebody will finally Google your organization, model or your personal private model. And also you need to management the narrative of what they discover and I feel that’s the largest profit that this presents.
TaQuanyia: That’s so true. You actually spoke on simply ensuring that you’re aligned together with your objectives and as soon as you might be aligned together with your objectives, networking and creating these alternatives for your self via the content material that you simply create.
So, thanks a lot for sharing. I simply at all times assume that it’s so superb, particularly when you’re presenting and I do know that you’ve got plenty of totally different areas that you simply’re in. You will have a substantial quantity of followers on Instagram, such as you stated, in addition to your podcast. And also you share loads of attention-grabbing concepts and ideas on LinkedIn. And likewise you’re in your weblog.
Might you inform me extra in regards to the significance of connecting together with your viewers on all of those channels? How does using them collectively aid you current a clearer model message?
Brianna: Yeah, I feel it ensures that your goal acknowledges you. I would like folks to go to my LinkedIn, my Instagram, my Spotify, Apple Podcasts, no matter and acknowledge that it’s the identical. It’s the identical model. It’s me. And I feel it’s tremendous vital to have that consistency. And never saying that it must be copy and paste materials. However you need the texture and your messaging and that is the recommendation that I give to individuals who perhaps need to be a digital influencer or in the event that they’re promoting stuff.
Like, if you happen to’re on Instagram, – and I’ll simply use this instance as a result of I used to be truly simply speaking to somebody about this. For those who’re on Instagram and also you’re displaying your mother life and also you’re simply being this mother and also you’re an influencer and also you’re simply saying like I’m all in regards to the mother life and I’m cookie cutter. We’re gonna do DIYs for teenagers crafts all day lengthy and that’s your Instagram. However you then go to that very same deal with and also you go to your TikTok and it’s about partying and consuming and going…
This can be a actual dialog I simply had with somebody, it creates a mistrust in your followers as a result of they’re tremendous confused about who you might be. And also you need that repetition. You need that familiarity and also you need that belief. On the finish of the day, having these related messages and clear model messaging simply reinforces these key advantages and factors of curiosity.
And it instills a way of, I can rely that you’re going to give me the same really feel and messaging throughout your entire platforms and I feel that’s in all probability an important factor and recommendation that I might give.
TaQuanyia: That’s so impactful. You recognize, simply ensuring to be clear, concise on all the channels will actually set up belief and be sure that your model messaging is coming off very clear to your viewers.
You positively have accomplished a tremendous job at that and in your podcast and your social media. And also you talked about this throughout our dialog, you often discuss girls empowerment and I simply assume that basically is part of your being and sticks together with your private branding.
The place do you get the inspiration for it?
Brianna: I imply, my mother. How might I not? Truly it’s, that is type of private and attention-grabbing however, my mother was extraordinarily good. She was the primary girl to graduate from her Engineering Faculty. She was an engineer and she or he labored on NASA shuttle wings. She labored for Grumman. Very good, pushed girl. She acquired married and she or he began having youngsters and she or he determined to surrender her profession to be a stay-at-home mother.
That was her alternative and she or he made that alternative, and she or he had 5 children. We’re all a 12 months and a half – two years aside and so they ended up getting divorced. My dad struggled with substance abuse and she or he ended up being a single mother of 5 with no profession as a result of, guess what, if you quit your engineering profession for a number of years, you may’t simply return and be an engineer.
Watching her at a really younger age of seven return to high school, return to work and do all of the issues and nonetheless have that profession was extraordinarily impactful for me, particularly when rising up it wasn’t quite common to discover a single mother. Most individuals nonetheless stayed married and divorce wasn’t a quite common factor and I feel in my college on the time she was in all probability the one one.
I feel watching her wrestle alone actually impacted me to say you already know we are able to’t proceed this in our society, the place we drag girls down or decide them as a result of we don’t know the total story. As a substitute we’ve to alter our mindset and empower girls, empower ourselves versus attempting to compete and tear down. It’s all about increase and so I feel that’s in all probability what spawned probably the most for me and why I needed to do that alongside my very own private story.
Though some similarities, a really totally different story than my mom. These mixed simply stated, that is one thing that I’m so enthusiastic about that I’ve to do and now I’ve a son and two ladies and a lady on the way in which. Now I simply really feel extra strongly that I’ve to proceed this mission to show them and so once they develop up, they’ve an analogous mindset as properly.
TaQuanyia: That’s so impactful and exquisite and thanks a lot for sharing that. Personally, simply being a mother generally we do should make that call of whether or not we need to be full-time mommies which is a full-time job 24-7 or having that profession.
I positively imagine that the issues that you’re doing are impactful to so many various girls. Simply, you already know, altering your mindset is effective to anybody. So, with that being stated, if you happen to might give a tip to anybody who’s watching this and so they have been seeking to begin creating or they needed to scale their content material manufacturing, what would it not be?
Brianna: Okay, so there’s a number of ideas. I’d say for somebody who’s seeking to begin content material manufacturing. One, don’t begin content material manufacturing in any respect till you perceive your model story, till you have got that sense of who you might be or what your organization stands for. Actually don’t do something till you have got that story and you’ve got model pointers. I don’t care in the event that they’re formal or casual. Write them down. Kind them up. It doesn’t matter.
You want some type of construction to be sure that all the pieces that you simply’re producing is supporting that story and that guideline. What meaning is that you’ve got a mission. You will have a imaginative and prescient. You will have your core values. You will have what your character is. Are you quirky? Are you critical? Are you technical? Are you humorous? What’s your character after which how do you convey that via your voice?
Then, who’re your goal personas? Who would you like listening to you or shopping for from you or visiting you or participating with you? Then, after all, you may add the brand and the colour palette and the picture and all of that different stuff. However that’s not wanted. However on the very least, you want these model pointers as a result of if you happen to’re going to be producing content material, particularly at scale it must tie into certainly one of your foundational pillars that make you up, or that make your organization up.
TaQuanyia: That actually is impactful. You recognize the information that you simply’re offering as a result of, once more you’ve confused it again and again to actually humanize your model and to actually make it relatable to who you might be and that once more creates that consistency, that clear model message. Whilst you’ve given us plenty of tips about what any person ought to do that’s seeking to create or begin, what about content material solutions? What are the books, podcasts, and anything that may encourage a profession? What do you are feeling are private solutions relating to this?
Brianna: Yeah, I feel, I can’t iterate sufficient, and I say this in my podcast, rather a lot, is being you shouldn’t be onerous, and meaning being your organization model shouldn’t be onerous both. In case you are struggling at being you or having your organization characterize themselves as who you are feeling they need to be, it ought to movement simply and it’s important to perceive who you might be first as an individual, as an organization relying on what kind of name you’re constructing. I’m going again to that complete idea of understanding your model technique and people pillars.
That was a journey that I took after I began my very own model. I sat down and I stated “who am I?” as a result of at the moment I didn’t know who I used to be and that was solely three years in the past. I requested myself, am I a mother? Am I a enterprise girl? Am I a toddler of an addict? Am I a single mother and survivor of abuse. Who am I? What’s it? How do I need to characterize myself to any person?
I feel it’s important to perceive these first earlier than you go and attempt to get impressed by any type of e-book or podcast that can assist you. Now, with that being stated I’m nonetheless going to present my private solutions on what books and podcasts you may learn and take heed to as a result of if you happen to’re like, okay, I do know who I’m. I do know what I need to be. I’m in search of some inspiration. I feel when it comes to who you might be and confirming that, there may be… I’m tremendous passionate in regards to the enneagram.
If in case you have not taken the enneagram, go take it. Work out what quantity you might be. Study it as a result of I’m so anti-personality checks. I at all times felt like Myers-Briggs and the colour wheel and the no matter energy finders. I’m like, they’re all BS and so they’re all like little components of me however after I cross roads with the enneagram, I child you not, I cried.
Once I learn, I went to a seminar as a result of I learn it and I used to be like, oh, this feels, actually this appears like I’m related to this. I went to a seminar factor and I cried on the seminar when the man was speaking about my quantity and the core values and what we do once we’re in a wholesome mindset or in a stress mindset as a result of it was so relatable. I used to be like “get me out of right here.” That is tremendous uncomfortable, so enneagram. There’s a e-book referred to as The Highway Again To You. It’s all in regards to the enneagram and that will be my first place to go.
I feel the opposite two books of understanding your self and your model and determining what you stand for, and perhaps extra about you and your historical past as an individual or an organization are: What Occurred To You, that’s by Dr. Bruce Perry and Oprah Winfrey and it’s an superior e-book. After which Boundaries, as a result of boundaries, you may set them for work. You may set them in your private life. You’re actually going to grasp your core values and it’s tremendous attention-grabbing since you don’t have to simply set boundaries for your self.
You may set firm boundaries. For those who’re promoting a product that has compliance and regulatory, what’s your boundary between pushing out a product which may not be totally compliant? I feel it’s tremendous vital to grasp when it comes to figuring out what your core values are and what you’re keen to bend and never bend on. Different books, The Confidence Code is an efficient one. Presence is an efficient one by Amy Cuddy. I feel these are in all probability good beginning factors.
TaQuanyia: Thanks a lot for sharing that suggestions. You recognize we do have, I needed to simply take a second and say that we’ve just a few questions on that one, I feel are relatable throughout this time. We’ll additionally save a while on the finish of the dialog.
You recognize, what do you counsel to entrepreneurs which might be scuffling with constructing manufacturers for his or her firm, particularly simply given all the issues that you simply stated?
Discovering that inspiration, understanding who they’re as a result of even if you happen to’re only a individual, you already know one individual attempting to construct a model, in case you have an organization and also you’re attempting to construct a model, you would possibly wrestle with that much more attempting to grasp who am I? Who’s my target market? What do I need to do? So, what do you counsel to entrepreneurs which might be scuffling with constructing manufacturers for his or her firms?
Brianna: Yeah, if you happen to’re operating out of content material concepts, the perfect factor that you can do is to do a buyer suggestions session. Speak to your prospects. One thing that I just lately did was I hosted a contented hour with a few of my Badass Fundamental Bitch listeners and I needed to know, what do you guys love listening to about? What do you need to hear extra about? And I took that suggestions to get to know my listeners and listen to them say we would like extra of those subjects. Cease speaking about x y and z and we need to hear this. I feel that’s in all probability one place.
Now, if you happen to’re like, “I don’t have plenty of prospects but and nobody needs to present me suggestions”, the opposite factor you are able to do is take a look at what your opponents are doing and what’s working for them. Not saying essentially steal their precise concepts however it’s market analysis. Exit, take a look at your opponents, see what’s working for them and perhaps you’ll discover that quick kind content material movies which might be light-hearted go rather a lot additional than what I’m doing so let me do a few of these. I feel that’s in all probability the 2 tangible issues that individuals can do immediately.
TaQuanyia: One thing else that you simply talked about which occurs to be one other query and it simply flows and segments so completely.
You talked about, if you happen to’re operating out of content material concepts. Effectively, one of many questions was, was there a second that you simply ever ran out of a content material concept? What did you do? How did you convey the concepts again?
Brianna: Oh man, no, I imply for me, I’ve not run out of content material concepts. I began my podcast in early 2020, so I’ve simply overlapped a 12 months. Personally, no and plus, the subject that I’ve is fairly broad. I feel that the opposite vital factor is: don’t restrict your self. At the least on a private model. Don’t restrict your self to solely a DIY kitchen weblog as a result of it’s like, then you may’t depart the kitchen. You solely might do these issues and, for me, I’m prefer it’s about girls empowerment and that may imply something.
I’m attempting to maintain it broad. Now if you happen to’re a marketer and also you’re struggling to construct manufacturers for firms who even have a slim centered subject. That may be a wrestle as a result of perhaps you’re like, properly, my firm solely sells kitchen tiles and so I can solely construct content material for kitchen tiles.
Guess what? That’s flawed. There’s one thing referred to as Affinity Advertising and marketing and what’s actually fascinating is I used to be working with a furnishings rental firm. I used to be constructing their model and so they have been solely writing items about renting furnishings. I’m like okay, why? Who rents your furnishings? Army households. Proper. They care about furnishings rental; they’re continually transferring and so they’re continually needing to lease stuff? What do navy wives, as a result of most certainly it’s being rented by navy wives, as a result of the vast majority of navy people are males who’re married and so they’re being deployed. So, the spouse is at residence, sometimes, and she or he is the one that’s managing the transfer and managing the leases.
What do they care about? We began writing about these subjects that had nothing to do with furnishings rental. My largest advice for entrepreneurs scuffling with content material concepts is considering Affinity Advertising and marketing. Who’re their prospects and what different issues do their prospects care about? It doesn’t have to completely relate to what your services or products is. As a result of what’s gonna occur is these people are gonna search and so they’re gonna discover your content material. They’re gonna like your content material and so they’re gonna bear in mind your title. When it’s time to lease furnishings they’re gonna have that model consciousness of your title.
TaQuanyia: You might be positively giving the tremendous secret sauce to the perfect Advertising and marketing recipe as a result of that’s so gold. It’s a must to discover different avenues to draw however nonetheless make it relatable to you to remain high of thoughts in order that once they’re prepared to purchase or in search of you or your product and repair, you’re the person who they’ll go to.
That’s so impactful and you already know, as we’ve talked about quite a lot of issues. Content material, the way forward for content material is simply eternally altering and so what future Content material Advertising and marketing tendencies do you see being probably the most worthwhile for firms and entrepreneurs alike?
Brianna: one hundred pc being genuine. Like interval. We wish actual. We don’t need pretend. We don’t desire a buttoned up model of what you need to promote. They need vulnerability and there’s, truly I simply completed one other nice e-book, Tradition Code. It was speaking about, in 1982, Johnson and Johnson had an enormous Tylenol outbreak the place somebody was tampering with their Tylenol. They have been placing cyanide within the tablets of Tylenol. Folks have been taking it and so they have been dying from this and it was primarily taking place in Chicago. Johnson and Johnson acquired pulled in by the FDA. They stated, okay let’s mark it and let’s not freak all of America out. Solely pull again what’s in Chicago, for instance. And Johnson and Johnson might have stated, okay, yeah. That is solely a Chicago factor and we’re simply gonna pull that again however everybody else is okay.
However what they did as an alternative, the primary CEO, I feel it was, got here and stated we’re gonna pull again 100 million {dollars} price of Tylenol merchandise as a result of we’ve no proof that that is solely in Chicago. Now we have made an enormous mistake. We allowed our bottles to be tampered with. And ultimately, they have been so weak in regards to the errors that that they had and so they owned it.
And guess what occurred? One, their inventory crashed to zero {dollars} first after which two, what occurred was as they have been messaging this, as they have been being genuine and weak and taking duty and proudly owning it and displaying these folks that they care extra about their security than making a living or having a product, impulsively their inventory began going again up and it went all the way in which again up previous to the place it was when the incident occurred.
And now Johnson and Johnson is a large firm. Tylenol is a large product and it was all as a result of they shared that vulnerability and so they have been genuine versus having some type of look that that they had all of it collectively. That’s what folks need at present
TaQuanyia: I feel that positively speaks to plenty of the influencers and simply anybody who’s actually attempting to attach with their target market to, once more, be actually genuine.
I do know earlier we talked about not planning on being an influencer however how do you are feeling about reaching so many individuals? You shared this nice story, an instance of how Johnson and Johnson was weak and the way they have been in a position to attain totally different folks outdoors of Chicago the place this incident was taking place. How do you are feeling about reaching so many individuals since you are weak? You might be actual. You might be genuine. How does that make you are feeling?
Brianna: I awakened this morning and I went to my buzz sprout statistics and acquired my a million downloads this morning from Badass Fundamental Bitch.
TaQuanyia: You go, woman.
Brianna: And I wrote a sentimental submit on LinkedIn about simply this query.
I began this journey as my very own therapeutic and what I noticed was it grew to become a group of therapeutic. I’ve obtained 1000’s and 1000’s of messages about how my voice and the opposite individual’s voice on the opposite finish of no matter interview I’m doing has touched so many individuals and impacted so many individuals.
It’s simply past phrases. I can’t describe the way it makes me really feel as a result of I’ve at all times needed a mentor rising up or somebody to inform me the way to deal with conditions or inform me the way it was going to be okay. I felt like that at all times fell quick. I by no means actually acquired that have and so by offering it to different girls it’s a particularly fulfilling factor for me.
Somebody requested me, oh you hit one million, how are you gonna have fun? My response was, quietly. I’m going to have fun quietly. I’m going to have fun internally. I’m going to have fun by the place I used to be a 12 months in the past or a 12 months and a half in the past or two years in the past to the place I’m now and recognize each single one that acquired me right here. So it’s fairly superior figuring out that I can attain so many individuals in a optimistic means.
TaQuanyia: And that I do know speaks to simply clearly who you might be as an individual.
Thanks a lot for sharing that. I’m excited as a result of that’s large. I perceive you need to have fun privately however I like to have fun you out loud. That’s superb.
As a result of you have got reached such large ranges of success. You recognize we at all times prefer to ask what are among the key components that you simply discovered together with your content material Advertising and marketing and your branding?
Brianna: The important thing components that introduced me to success?
TaQuanyia: Sure.
Brianna: I might say, oh, I’m genuine and I’m weak however on the finish of the day if nobody is listening to that, it doesn’t matter I feel, to be clear. The success that I had was being strategic with the friends that I introduced on. Creating actually good content material for these friends to share. That they might need to share as a result of if I introduced on a visitor that had 200,000 followers, a share of them would need to hear that. Then they might hear that episode and perhaps they might subscribe and stick with me.
I feel that there’s some technique behind using the way to get your message and your content material shared all through different influential folks whether or not they’re on TikTok or LinkedIn or whoever. Additionally having subjects that may be type of edgy that individuals would need to hear.
One instance was that we had a complete complete episode about trendy sexuality and that was in all probability one of many highest performing podcast episodes as a result of persons are like I want to actually hear this. This might go both means. I feel creating participating fascinating subjects that individuals aren’t speaking about or aren’t seeing. That’s in all probability one other one.
Then the final one is absolutely, I don’t do all of it on my own and I by no means say I do. I’ve a crew that helps me, that helps me keep on observe, that helps me. Now I interview all of my friends, all my pre-guests. I give you all my very own outlines and all the pieces as a result of that’s tremendous vital to me. However in the case of creating social playing cards and snippets and getting it on Instagram and TikTok and LinkedIn, you already know I’ve assist for that as a result of I can’t try this and do all the different issues which might be vital. So, I feel arising with a method to seek out sources to outsource is absolutely vital as properly.
TaQuanyia: That is smart, and you already know, together with that subject, do you have got any solutions on how a model can keep a constant quantity of content material manufacturing?
As a result of, as you stated, you already know, you have got a small crew. They’re ready that can assist you. They’re in a position to, clearly, aid you scale. What in your opinion, can be the perfect practices to provide a constant quantity of content material?
Brianna: Yeah. Each quarter, firstly of the quarter, sit down together with your crew and description the content material that you simply need to create that quarter. It doesn’t should be the complete 12 months however I positively suggest it on a quarterly foundation. If you would like it to coincide with actual world occasions, whether or not it’s breast most cancers consciousness or like consuming dysfunction consciousness, or what have you ever.
It’s determining what issues are taking place on a quarterly foundation and what content material you need to produce. For those who’re delivery out a brand new service or a brand new product or there’s a sizzling subject that’s going to be taking place. Like summer season, okay, properly perhaps you need to discuss bathing fits or summer season locations to journey or touring COVID ideas. Plan it. After which using instruments to assist oversee the content material creation.
There’s so many nice instruments on the market that aid you keep on observe and keep organized. After which when it comes to you’re seeking to outsource. You’re like I don’t have cash to have a full-time author. You don’t should outsource all the pieces however utilizing a platform like Upwork, for instance. To go and perhaps discover your personal author. Possibly they’re writing a weblog submit for you for 50 {dollars} a weblog submit. Simply use them to maintain up with the content material manufacturing. In case your crew can’t deal with it or somebody misses a deadline, it’s a terrific different to just remember to’re staying constant. You simply should have these backup plans as properly.
TaQuanyia: That’s, you already know, actually good and I feel you’ve helped our viewers have the ability to perceive how they will take actionable objects and actually make their actuality extra fruitful as an alternative of all the issues that they don’t have.
Very like you, your model, altering your mindset and opening your self as much as the chances.
So, thanks a lot for sharing and only one last query.
You’ve given us so many various ideas and methods on simply Content material Advertising and marketing branding methods. What’s one final actionable piece of recommendation that you would be able to share together with your viewers to make your content material or to make their Content material Advertising and marketing extra profitable, proper now, at present?
So, let’s simply say somebody sees this and so they’re like wow, I’m tremendous impressed. I’m able to go all in. What would you give, what recommendation would you give that individual?
Brianna: Yeah, I feel if you happen to keep true to who you might be and what your values are, then it will likely be very easy to maintain your viewers, develop your viewers and have interaction together with your viewers. It’s once we begin to veer off and we begin to assume what do they need? What do folks need? What’s going to go viral? Is once we begin to lose our genuine selves or we stray away from the values.
TaQuanyia: Oh seems like we misplaced slightly bit.
Thanks guys a lot for being so affected person. Appears like we’ve slightly little bit of a technical problem for the printed.
Are you again with me, Brianna?
Brianna: I’m. Mmmhmm.
TaQuanyia: Oh I do apologize. So, it seems like we have been having slightly little bit of a connection concern however that’s expertise for you and that at all times occurs.
However I needed to be sure that the viewers did hear since you supplied such a considerate reply and response to what actionable objects you have been mentioning, simply staying true to your self and simply actually making it simple in your viewers to attach with you and have interaction together with your viewers. And never simply in search of the viral moments and the chance. Simply conserving that authenticity. Is there something that you simply needed so as to add to that time?
Brianna: Yeah, I feel the one different factor I’d need to add is it’s cool to go viral. I had a chunk of content material that went viral and it was like making a concrete desk and like that went viral however that has completely nothing to do with me or my model. It’s simply me and my husband making a concrete desk and it was type of cool and I posted it and that went viral. However what ended up taking place was I acquired plenty of followers that needed to see extra of that however that’s not who I used to be.
TaQuanyia: Proper.
Brianna: And I feel, I’d fairly have 5,000 devoted followers who’re enthusiastic about what I’m doing than 500,000 and just one % care.
I feel that’s the opposite factor is like don’t at all times attempt to catch that viral second that you simply’re attempting to do. Gradual and regular at all times wins the race.
TaQuanyia: Wow. Thanks a lot. That was tremendous useful and thanks a lot only for permitting me to select your mind at present, permitting me to interview you and so that you can share your concepts and your background and your story.
It’s actually superb. Simply all the issues that you simply’ve gone via, all the issues that you’re at present and nonetheless turning into.
I thanks a lot and with that you simply guys, we’re going to conclude this Jam Session.
Thanks all for becoming a member of us at present. Once more, we host these Jam Periods from time to time and we need to be sure that we’re at all times offering nice content material so if there’s any subject in relation to Advertising and marketing or any relation to content material, we’re at all times in search of recommendation and ideas and issues that you simply need to see once more.
Thanks a lot, Brianna, and that’ll conclude our Jam Session for at present.
Brianna: Thanks for having me. It’s been enjoyable.
TaQuanyia: Thanks. Take care. Bye.
Brianna: Bye.
Further Content material
Extra about ‘Badass Fundamental Bitch’
Within the Jam Session, it’s very clear that Brianna’s content material is all about being private and significant. Her podcast, Badass Fundamental Bitch, is a hit and it has greater than 30 thousand followers on Instagram and over 1 million downloads.
What few folks know is that it began as a therapeutic journey for Brianna. She needed to be taught extra about herself and discover a house to be open and weak.
Being a single mother entrepreneur and likewise having been raised by a single mother of 5 who additionally labored very onerous, Brianna felt she had this mission to create a channel to share and listen to tales of highly effective girls on the market.
She didn’t need to create content material about huge enterprise girls similar to Sheryl Sandberg or Arianna Huffington, who’re superb, but intimidating, she thought. She needed a spot to honor these extraordinary girls who could possibly be your pal or your neighbor, who have been clever, resourceful and have been doing great and modern issues.
That was when she created the Badass Fundamental Bitch podcast.
That means, she began producing content material that was actual, unique and extremely relatable, which drew folks in.
Protecting themes similar to divorce, enterprise, entrepreneurship, profession, relationships, marriage, well being and a lot extra, in every episode, Brianna brings a particular visitor, a badass girl similar to herself, to assist her cowl the subjects and broaden the dialog.
Guide ‘What Occurred To You’
Coming from a humble household and having handled adversities similar to substance abuse, therapeutic from trauma and heading a journey to bettering your self is a large factor for Brianna.
When requested about her principal inspirations, she cites numerous books and methods associated to self-knowledge and mindfulness. One e-book advice that stands out is What Occurred To You, by Dr. Bruce Perry and Oprah Winfrey.
This e-book supplies scientific and emotional perception on how our behaviors and patterns are formed via our earlier life experiences. It’s a highly effective software to assist folks rethink and perceive the roots of sure attitudes and mindsets, reshape responses and relationships and, that means, open a door to therapeutic.
Brianna talked about the significance of this studying for determining who you and your model are, what’s particular about your journey and the way you should use this data to face out.
Affinity Advertising and marketing
Brianna mentions that there’s one spectacular technique that helped her previously and that may actually assist entrepreneurs who’re operating out of concepts for content material: Affinity Advertising and marketing.
Affinity Advertising and marketing is a method through which companies that function in numerous segments, however share one thing in widespread, collaborate or set up partnerships as a way to increase one another’s content material.
This may occur in some ways and the instance Brianna gave was insightful. When striving to create content material for a furnishings rental firm, Brianna thought they might transcend and provide the general public extra than simply posts about furnishings.
She went deeper intp their public to seek out out that almost all of their prospects have been navy households, after which she considered subjects that could possibly be attention-grabbing for that viewers — aside from renting furnishings.
This highlights the significance of figuring out your viewers and studying extra about what else pursuits and strikes them. By creating content material catered to them, they are going to maintain coming again and bear in mind your model’s title, which does wonders for model consciousness.
