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Employer Branding NOW 2022 | Universum

STOCKHOLM, SWEDEN, June 7th 2022 – Universum’s Employer Branding NOW 2022 examine, carried out through the first quarter of this 12 months, exhibits the hiring surroundings is deteriorating additional – even for high employer manufacturers. Among the many World’s Most Enticing Employers, 81% say the hiring surroundings is getting more durable and 58% say recruiting wants are rising. Maybe most stunning of all, this similar group says their budgets are shrinking. 

“In all of the years working this examine, we’ve by no means seen such a widespread unfavourable outlook for hiring,” says Richard Mosley, World Consumer Director for Universum. “These difficult circumstances can, nevertheless, be an incubator for innovation – and Universum’s analysis underlines this. Anticipate high employers to double-down in areas like reskilling current expertise, scaling the usage of freelance expertise, and getting inventive with employer branding.”  

Universum, the worldwide chief in employer branding, surveyed over 1,650 human sources and expertise administration leaders from 75 international locations from March to Might 2022. The analysis appears to be like at a variety of points in recruiting and retention, together with employer branding, budgeting, expertise and worker engagement. The survey additionally collects insights from the World’s Most Enticing Employers, a cohort of the highest world employers as recognized by job seekers across the globe.  

Amongst different noteworthy findings from the analysis:  

As a result of tight expertise market, corporations are creating expertise from inside. Throughout industries, corporations are investing in reskilling current expertise and selling individuals from inside; among the many WMAE, 37% say enhancing inner profession mobility is a “main precedence.” It’s a win-win for employers, who can entry expertise which might be in excessive demand/low provide, whereas additionally constructing a popularity as an organization that invests in expertise.  

Corporations are shortly diversifying expertise sources: This implies casting a wider internet to draw and rent new expertise, together with hiring extra freelancers, part-timers, and boomerang staff. (Universum’s examine exhibits that 44% of enterprise employers use freelancers as a part of their sourcing technique, and one other 24% of these plan to take action.)  

Many expertise leaders admit they’re nonetheless not data-driven in relation to recruiting. Corporations clearly point out that data-driven recruiting is a precedence, however solely half “often or all the time” make employer model advertising choices which might be data-driven. As hiring wants ramp up in 2022-23, making the argument for larger budgets will depend on a data-driven method.  

Employer branding is important to standing out amidst expertise disruption. Among the many WMAE, 86% name it a high precedence — a 15 level bounce in only one 12 months. And amongst non-WMAE massive corporations, 75% cite it as a precedence in 2022.  

“Witnessing double-digit progress in those that name employer branding a high precedence is totally unprecedented,” says Universum CEO Mats Röjdmark. “Prime employers view employer branding not as an expense, however as a strategic asset – one that may appeal to and retain the kind of those who drive progress and innovation. Seeing the World’s Most Enticing Employers pivot so sharply to prioritize employer branding in 2022 is a vital sign for all employers.”  

To obtain a replica of the complete Employer Branding NOW report, which incorporates further analysis about matters resembling EVPs by firm dimension, expertise provide chain methods, and data-driven recruiting, go to:



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