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HomeAdvertisingEquistone invests in Talon international development as Mayfair exits

Equistone invests in Talon international development as Mayfair exits

Main unbiased Out of Dwelling specialist media company Talon has secured funding from Equistone Companions Europe to proceed international growth and speed up its growth into expertise.

Equistone takes over from Mayfair Fairness Companions which invested in Talon in 2017. Talon administration retains a “significant stake.”

Equistone is an investor in advertising and marketing companies companies together with international advertising and marketing company adm Group final October. It realised its majority stake in international advertising and marketing expertise and companies supplier Impressed Pondering Group in March.

Talon Group CEO Barry Cupples says: “We’re thrilled to be welcoming Equistone and excited to be working carefully with the staff to assist Talon’s subsequent section of development. Now in our tenth 12 months, Talon is established as a market main OOH company and we thank Mayfair for being an enormous a part of this journey. We’re significantly excited for the alternatives the brand new Equistone partnership will create for Talon’s shoppers throughout the globe.”

Equistone companion Paul Harper says: “Now we have been vastly impressed by the administration staff’s wealth of sector expertise, sturdy monitor report and clear ambition to additional scale the enterprise, and we’re excited to work with Barry and his staff to speed up the funding into expertise and expertise on a world foundation.

“OOH media has remained a sturdy and engaging broadcast medium for manufacturers to speak with clients, with the market persevering with to digitise and spend money on programmatic options.”

Talon operates in 100 markets internationally with proprietary adtech platforms Ada, Atlas and Plato. Purchasers embody Apple, Diageo, McDonald’s and PepsiCo plus main companies Omnicom, Havas and Stagwell.



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