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Handle your PrestaShop SKU Catalog by Integrating PIM

What’s PrestaShop?

For those who’ve arrange store with PrestaShop, you possibly can relaxation assured you’ve got made a stable alternative. Probably the most standard ecommerce platforms on this planet, PrestaShop serves because the CMS (Catalog Administration System) for an unlimited variety of sellers and types publishing their product catalogs on-line.

The firm has a stable historical past behind it, and what’s extra affords a spread of assets to help sellers. These embody modules, tutorials, and even boards created by its group of customers.

Nonetheless, as with all different ecommerce platforms, companies can discover themselves pouring time and assets into itemizing and managing their PrestaShop catalog. Luckily, there’s a answer. By utilizing PIM (Product Data Administration), you possibly can automate your catalog add and handle PrestaShop merchandise extra effectively.  

Gross sales Layer PIM helps companies to avoid wasting money and time on their PrestaShop catalog administration. Learn on to find our step-by-step information to integrating PIM together with your on-line retailer.

What are the several types of PrestaShop product catalog?

There are a number of forms of PrestaShop product catalog obtainable to customers. These are:

  • A typical on-line store during which you promote your merchandise solely or built-in with a multichannel or omnichannel community.
  • A digital showcase to your product catalog that customers can seek the advice of – however with no direct choice for making a purchase order.

For this latter choice, PrestaShop has its Catalog Mode, during which the “Purchase Now” and “Add to the Cart” features are disabled.

Different features to look and seek the advice of merchandise within the on-line catalog —together with costs, filters, and classes— can be found. In an effort to buy merchandise, customers should flip to different channels that you just arrange (phone, conventional mail, by appointment, and so forth.) or make a reservation on-line to choose up and pay for the product within the bodily retailer.

This characteristic could be very simple to activate from the “Preferences” menu of your PrestaShop account.

create an internet store in PrestaShop, step-by-step

Create a PrestaShop retailer

For those who don’t but have a PrestaShop retailer but, don’t be concerned, it is fast and straightforward to set one up. Beneath we have define the steps it’s worthwhile to take.

1. Register with PrestaShop

 After you’ve got submitted your registration, you possibly can activate your account through the web site or by downloading the app.

2. Select a reputation to your store

Having your area identify, internet hosting bundle, and all of your product info and multimedia recordsdata prepared beforehand will make your on-line store’s integration fast and straightforward.


How to design a PrestaShop store


3. Begin designing

There are a whole bunch of templates and themes (free and premium) obtainable in Addons, PrestaShop’s official plugin market. As well as, there are additionally a rage of different plugins developed by websites like Template Monster and ThemeForest.

It is value choosing a theme created particularly for PrestaShop retailers, to make sure it can combine together with your CMS. This does not imply you possibly can’t be inventive with the feel and appear of your retailer, nonetheless. For a lot of themes, the essential construction, colours, fonts, photographs, and so forth. may be modified. Alternatively, you possibly can create your personal theme from scratch in case you have the mandatory design experience and instruments.

A additional collection of plugins are additionally obtainable for extra distinctive features. These consists of plugins for the beneath features:

  • Showcasing promotions and different offers
  • Product gallery
  • Associated merchandise
  • Product zoom,
  • Fast view
  • Infinite scrolling
  • Tiled product format
  • Picture sliders
  • Movies
  • Search bar
  • Evaluate blocks
  • Language/foreign money selector
  • Google Maps integration

4. Full the configuration

  • Plugins may be activated out of your management panel by way of the Modules and Providers tab, when you can mark default dimensions for photographs in numerous areas, in addition to different settings to your on-line store like product info pages and classes.
  • In Preferences/Retailers, you possibly can flip in your store knowledge and add your organization identify, deal with, phone, and make contact with e mail deal with.
  • Lastly, in Configuration, you possibly can activate or off options like social networking buttons, the higher banner on every web page, photographs on the homepage, lists of classes or merchandise, logos for cost strategies and safety, and so forth.

Put together your product contents

It is value noting that PrestaShop is not a content material supervisor and won’t magically manage your catalog for you. That is why you will want to have all your product info ready in order that the method is simply the straightforward process of connection and synchronization of product knowledge.

Moreover, sending info to PrestaShop just isn’t as simple as choosing merchandise and pictures. You’ll must synchronize many extra items of knowledge:

  • SKU codes
  • Costs
  • Dimensions
  • Technical info
  • Product descriptions
  • Specs for distributors and business
  • Product variants (colours, sizes, extras, and so forth.)

The hassle is even higher if you wish to provide a multi-lingual on-line catalog, as you’ll must standardize all of the totally different variations of the contents or personalize every model.

Save time with PIM to your PrestaShop SKUs and knowledge

To make sure that your PrestaShop catalogs are arrange accurately, with none errors and in actual time, it is extremely advisable that you just use a product info administration instrument to automate the method.

A PIM (Product Data Administration) system is an important answer for ecommerce companies, each small and enormous scale. This software program facilitates the upkeep of all your PrestaShop product catalogs by automating supply and updating of content material. This helps drive greater conversions to your on-line retailer, by making certain high quality, error-free and fascinating content material and listings.

Instant catalogs of PrestaShop products
Gross sales Layer’s PIM features a customizable PrestaShop plugin


Gross sales Layer’s PIM lets you handle all your product assets (info, photographs, third get together knowledge, multimedia assets) from a central database. Gross sales Layer PIM helps you save time and useful resource when importing, modifying and managing PrestaShop merchandise in bulk.

Simply in case you want it: tricks to integrating an ERP answer in ecommerce

Ideally, any PIM system you select ought to embody import and export features from any format (PDF, CSV, XSL, HTML, URL, and so forth.) and a PrestaShop integration plugin which you can personalize. That is why the Gross sales Layer PIM features a connector for PrestaShop.

Import your product info

After getting your favourite PrestaShop template downloaded, observe three easy steps:

  1. Add the template to your account.
  2. Customise your template and create product tags and classes.
  3. Save favoured settings equivalent to product & value mixtures, forms of filters, and so forth.

Researching examples of present PrestaShop shops and deciding on the essential construction to your catalog are key earlier than importing your knowledge.

After getting the catalog construction so as, you possibly can import your product contents to PrestaShop with a PIM.

For companies itemizing hundreds of merchandise, importing these with no PIM is usually a large handbook challenge that takes weeks or months. With PrestaShop PIM integration, you possibly can reduce down on this time exponentially (2 seconds per product as a substitute of half-hour per product).


PrestaShop online stores example
An instance of on-line retailer created with PrestaShop


Examine to make sure that your product knowledge has been accurately imported and that there are not any empty fields – particularly vital fields (product identify, producer, and SKU).

We additionally extremely suggest that you just hold and preserve backups of your PrestaShop databases, though with Gross sales Layer PIM, we generate them robotically for you.

One other further characteristic: With a PIM answer, any change or replace that you just make to your database will robotically be mirrored in your PrestaShop store. Moreover, you possibly can duplicate PrestaShop catalogs to create totally different variations tailored to particular markets or nations.

Examine all of them! What is best? PrestaShop, WooCommerce, Shopify, or Magento?

Select cost strategies

PrestaShop means that you can combine any cost technique for customers: with playing cards or digital wallets (PayPal, Visa, MasterCard, Maestro, American Specific, Apple Pay, and so forth.), prepayment, COD, and/or cost within the retailer upon in-person pickup.

For that, you’ll have so as to add extra plugins which can be found in Addons. The product’s present stopper is PrestaShop Checkout, created alongside PayPal, which permits for a number of cost choices to be built-in right into a single cost gateway. Whereas PrestaShop is free to make use of, commissions are charged on a per-sale foundation relying upon the cost technique (for instance: 1.2% + €0.35 for financial institution playing cards or 2.9% + €0.35 for PayPal).

Choose your delivery service

Select the corporate that will probably be chargeable for your delivery and return providers. It’s also possible to make the most of this step to hyperlink your stock administration and delivery software program to automate this section of the method and synchronize your inventory knowledge with PrestaShop.

Enhance the positioning of your PrestaShop store

Do not forget that a easy design is more practical when it comes to PrestaShop templates than a design stuffed with issues that might distract the consumer from the principle purpose: discovering the product that he/she needs and shopping for it.

Attempt to make your template as steady over time as potential so that you just’ll solely must make small, one-off adjustments (particular reductions, highlighting a finest vendor or promotion, a particular occasion, and so forth.).


Constant design helps to generate a steady, recognizable model picture, so be clear on the principle options you need to challenge: font fashion, font measurement, shade scheme, compositions, and so forth.


Whereas an image paints a thousand phrases, and is particularly vital on this planet of ecommerce, the product description and specs are sometimes what convinces the customer to make the acquisition or not. Keep and optimize your product info recurrently with search engine optimization instruments to make sure a powerful place within the search outcomes. 


Relating to optimizing content material or modifying product listings, you too can carry out A/B testing of your on-line catalog on totally different markets to see which model affords one of the best outcomes.


In case your quantity of gross sales or variety of merchandise is sort of giant, a good suggestion is to hyperlink your stock supervisor to your PrestaShop account to watch inventory ranges and keep away from undesirable conditions (like not having inventory or having too many items on sale).


The final step is so as to add your URL and make your PrestaShop store public.

After getting your PrestaShop store up and working, you can begin to consider extra superior methods:

Firms equivalent to emuca already use Gross sales Layer’s PrestaShop connector to streamline the upkeep of their on-line product content material.

Strive the Gross sales Layer PIM answer free for 30 days to attach your merchandise to PrestaShop within the blink of a watch. Freedom to create on-line catalogs begins right here!


Case study emuca



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