As a part of the settlement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.
The association will assist optimize provide chain consistency and monetary and operational transparency through direct connection to FreeWheel’s premium video provide purchasers.
NEW YORK — Havas Media Group (HMG) North America immediately introduced that it has chosen FreeWheel, a world know-how platform for the tv promoting business, as a most popular supply-side platform (SSP) accomplice for premium video stock.
“This collaboration brings collectively two like-minded companions who acknowledge and deeply worth the significance of fixing for a few of immediately’s most urgent business wants, together with driving higher scale and transparency, simplifying complexities and delivering for our purchasers”
As a part of this settlement, FreeWheel will now function certainly one of Havas Media’s most popular SSP companions for premium video stock spanning related tv (CTV), programmatic assured and commonplace non-public market (PMP) offers that the company holding firm purchases on behalf of its U.S. purchasers.
“In our collection of an SSP accomplice, we sought an organization that understood and championed a greater method to driving innovation within the TV advert ecosystem, in addition to our dedication to creating and driving significant media methods for our manufacturers in North America,” stated Tom Grant, SVP, Group Director, Funding Operations, Havas Media Group. “FreeWheel stood out as a pacesetter on this respect, by way of its massive image, future minded method in delivering on outcomes through premium video stock for entrepreneurs, streamlining the media provide chain, and business main transparency. We’re very a lot trying ahead to working with them to advance programmatic CTV shopping for for our purchasers.”
FreeWheel will work with HMG NA to scale premium CTV campaigns for advertisers. This integration gives entrepreneurs with a number of key advantages, reminiscent of:
- A extra optimized provide path, by offering direct entry to premium CTV programmers and MVPDs throughout greater than 90% of the premium video ecosystem.
- A dedication to truthful public sale mechanics and pricing constructions fostering innovation and effectivity within the programmatic market.
- A simplified and optimized media provide chain, resulting in the strictest high quality requirements and best-in-class fraud monitoring and enforcement.
“This collaboration brings collectively two like-minded companions who acknowledge and deeply worth the significance of fixing for a few of immediately’s most urgent business wants, together with driving higher scale and transparency, simplifying complexities and delivering for our purchasers,” stated Katy Loria, Chief Income Officer, FreeWheel. “We’re thrilled to be working with Havas Media Group and stay up for collaborating to make the premium video ecosystem higher.”
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We’re structured to offer the total breadth of options the promoting business wants to attain their targets. We offer the know-how, information enablement and convergent marketplaces required to make sure consumers and sellers can transact throughout all screens, throughout all information varieties, and all gross sales channels, with the intention to guarantee the final word objective – outcomes for entrepreneurs. With workplaces in New York, San Francisco, Chicago, London, Paris, Beijing, and throughout the globe, FreeWheel, A Comcast Firm, stands to advocate for the complete business by way of the FreeWheel Council for Premium Video. For extra info, please go to freewheel.com, and observe us on Twitter and LinkedIn.
About Havas Media Group
Havas Media Group (HMG) is the media expertise company. HMG delivers this model promise by way of the Mx System, the place significant media helps construct extra significant manufacturers. HMG is a part of the Havas Group, owned by Vivendi, one of many world’s largest built-in content material, media, and communications teams. HMG additionally consists of two world media networks: Havas Media and Area Media. The media expertise businesses are dwelling to greater than 10,000 specialists throughout 150 international locations worldwide, with 62 Villages. World purchasers embrace Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Reckitt Benckiser, amongst many others.
For extra info, go to the web site or observe Havas Media Group on Twitter @HavasMedia, LinkedIn @Havas Media Group, Fb @HavasMedia or Instagram @havas.
