The Emmys. The Tonys. The Oscars. The Finnys.
It’s Award Season, buddies (#AwardSzn), and NetLine has been included within the enjoyable!
Our sixth Annual B2B Content material Consumption Report Gained a Finny Award
Not too long ago, NetLine offered at B2BMX 2023 and was invited to attend The Killer Content material Awards.
Demand Gen Report, the host of the occasion, has held the KCAs since 2012. The occasion offers a chance to rejoice B2B manufacturers that push the envelope, embrace new storytelling strategies, codecs, and marketing campaign methods to raised interact audiences by their content material.
All-in-all, there have been 29 winners in 14 classes…and NetLine occurred to be certainly one of these winners!
Our 2022 State of B2B Content material Consumption and Demand Report for Entrepreneurs gained a Killer Content material Award (higher often known as a Finny) within the Analysis-Primarily based class. With greater than 100 nominees within the discipline, NetLine gained certainly one of two awards being handed out within the class, with Splunk + TechTarget taking dwelling the opposite prize.
There to simply accept the Finny on NetLine’s behalf have been Marissa Wolfgang, Senior Advertising and marketing Supervisor, and David Fortino, Chief Technique Officer. After sharing a bit about our flagship report with these in attendance, David shared his humble ideas.
“I’m simply lucky sufficient to signify the model and run round the remainder of the yr speaking about every report,” he mentioned. “It’s really our curiosity and keenness turning first-party, buyer-level consumption information into one thing that helps inform entrepreneurs to make higher choices tomorrow.”
The Youtility of NetLine’s Annual Content material Consumption Reviews
Award apart, the popularity our flagship report obtained was large.
That’s superior, congratulations!
— Lee Odden – B2B Advertising and marketing (@leeodden) March 2, 2023
A few of the kindest phrases of congratulations, nevertheless, got here from B2BMX keynote speaker and KCA Grasp of Ceremonies, Jay Baer.
“What I really like about this Report,” Jay mentioned, following the announcement of NetLine’s win,” and I do know this work effectively (we’ve partnered with NetLine many instances at my agency, Persuade & Convert)—it’s this concept of generosity and bravado [which Jay spoke about during his B2BMX closing keynote]; I’ve carried out plenty of analysis reviews in my profession, however NetLine’s State of B2B Content material Consumption and Demand Report is the Mack Daddy-Daddy Mack of analysis reviews.”
“It’s gigantic. It’s a huge canine. It solutions each query (a B2B marketer may want to reply). It’s the form of analysis that folks would anticipate to pay a complete bunch of cash for. And NetLine simply provides it away.”
Getting this sort of praise from a advertising chief like Jay Baer is an unimaginable factor. Not solely is it nice listening to it instantly from him, face-to-face, however he’s the man who wrote a e book all about this very topic: Youtilty.
As he defines it, “Youtility is massively helpful data, offered without cost, that creates long-term belief and kinship between your organization and your clients.”
That is exactly what we aspire our State of B2B Content material Consumption and Demand Report for Entrepreneurs to be. Certainly, we’d name this a youtility and are happy to know the person who coined the time period agrees.
Reflecting on NetLine’s Award-Successful Consumption Report
Extremely privileged, happy, and honored to have the ability to work on behalf of @NetLine_Corp every day.
Arms down, it’s been probably the most rewarding skilled expertise of my profession. Thanks, #B2BMX
Can’t wait to see what the longer term holds for us.
Sláinte. 🍻 https://t.co/66i7XswIDp
— Jon Steiert (@jwsteiert) March 2, 2023
After the occasion, David Fortino continued to mirror on the crew’s achievements.
“We began this report again in 2017 with a easy purpose,” he mentioned. “Permit the info to do the speaking. Consequently, we’d be investing in our future clients by arming them with information at this time that can be utilized to make extra knowledgeable advertising choices tomorrow. To say that so much goes into, and rides on, our flagship report could be an understatement.”
Annually, we publish with the intention of constructing it higher than the earlier iteration. Our focus is to make the findings impactful, concise, and actionable.
Whereas incomes the eye of our friends is one thing we hope to earn, definitely, we set out with the purpose of enhancing the circumstances of B2B entrepreneurs and professionals the world over.
We should additionally share our thanks with the parents who carry this report back to life annually: Marissa Wolfgang, Bao Lengthy Liu, Jon Steiert, David Fortino, Dan Frignito, and Chris Kohler. Every of those professionals performs an important position within the manufacturing of the report which can’t be neglected. Thanks all a lot!
Making ready for NetLine’s 2023 Content material Consumption Report
As we put together for the discharge of our 2023 Content material Consumption Report, we wished to pause and say thanks to the B2B group.
Successful an award is unbelievable, definitely, however we’re extra appreciative that you simply discover our work significant.
We’re desirous to get the seventh version to you and listen to what you discover most impactful.
