For a lot of soccer followers, September is the beginning of one of the best time of the yr. From tailgates to trash speaking, there’s a particular camaraderie amongst followers. The head second is the Tremendous Bowl, however what occurs as soon as the Huge Sport ends and the season is formally over?
The NFL is aware of soccer followers dwell for the game and need to speak about it yr spherical. That’s why it has put followers on the heart of its advertising and marketing efforts and located methods to have interaction them past Thursday Evening Soccer and recreation day pushes. From social movies sharing extra about varied gamers to how the group is partnering with content material creators and musicians, the NFL desires to indicate up for sports activities followers off the sector and ensure the whole neighborhood really feel like they’re seen and heard.
On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Joshua Rabenovets, vp of promoting technique, efficiency and know-how on the NFL. Rabenovets shares how the NFL sees itself as a advertising and marketing chief and pressure for good, the way it’s develop into extra “fan-centric” and the way advertising and marketing for the Tremendous Bowl differs from different soccer occasions.
Stream the brand new episode beneath, or hear and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.
