Friday, July 8, 2022
HomeSocial MediaI Examined 7 Instagram Influencer Calculators. The Outcomes are Shocking.

I Examined 7 Instagram Influencer Calculators. The Outcomes are Shocking.

Is influencer advertising pricing as simple as merely discovering your influencer and utilizing an Instagram influencer calculator to calculate how a lot it is best to pay them?

If solely influencer advertising was that straightforward!

No person questions the worth of influencer advertising lately. In spite of everything, this successor to superstar endorsements and consumer critiques has a confirmed monitor document for nice ROI in influencer advertising. Nevertheless, the actual fact nonetheless stays that it’s troublesome to know how a lot it is best to pay an influencer. Like so many different skilled companies, influencer charges differ broadly even for related campaigns.

In response to this downside, there are a number of approaches to pricing which have emerged. Certainly one of them, in fact, is paying the influencer’s charge. Nevertheless, this solely works effectively with influencers which can be effectively established sufficient to have fastened costs for companies. Freely giving product is an analogous method for starting influencers. Nevertheless, each of those approaches are sometimes inappropriate for embarking on an influencer marketing campaign.

For a extra scientific method, many individuals recommend an Instagram put up worth of $100 for each 10,000 followers. I discuss this in my ebook and why the method might not be acceptable. There are different easy fashions, as effectively. 

The newest innovation in influencer pricing is the event of an Instagram influencer calculator. These days, there are a minimum of seven of them that I found, and I’m certain there are numerous extra that take related parts into consideration, reminiscent of an influencer’s follower rely, common influencer charges, and whether or not or not the influencer in query has an engaged viewers.

As you will notice, as is true with the price of hiring an influencer, every calculator involves completely different conclusions relating to how a lot it is best to pay for an influencer put up or total marketing campaign.

The Background for a Want for an Instagram Influencer Calculator

To begin with, why do we’d like an Instagram influencer calculator (and even a couple of)? Merely put, manufacturers are paying more cash for influencer advertising than ever earlier than. In reality, proper now influencer advertising has been the quickest rising on-line buyer acquisition technique. With this explosion in progress, there are value management points. Who needs to pay an excessive amount of for influencer advertising? Or worse, drive off potential influencers by being cheapskates? Consequently, there are lots of ways in which manufacturers compensate influencers and content material creators to be able to hold their enterprise and advertising practices thriving with out sacrificing their budgets.

Affiliate hyperlink or promo code-based commissions

Manufacturers that wish to compensate nearly completely primarily based on outcomes pays influencers utilizing particular hyperlinks or codes. When an viewers clicks by means of the affiliate hyperlink and makes a purchase order, the influencer will get a fee. Arguably, that is the OG of influencer compensation. For promo codes, the influencer will share it within the put up. As individuals make purchases utilizing that promo code, the influencer will get a minimize.

These commission-based approaches are helpful as a result of they keep away from the issue of paying an influencer and never getting outcomes. Nevertheless, this doesn’t work effectively for model consciousness or public relations campaigns the place gross sales aren’t purpose. Utilizing an Instagram influencer calculator will be tempting in these conditions, as a result of they take the variety of followers and another elements into consideration.

Mounted worth

This one is the best strategy to compensate influencers, in that their companies are one other bill paid out of your price range. Usually, you’ll both pay the influencer per put up or marketing campaign, with no additional compensation. Once we discuss paying primarily based on the variety of followers, that is often the cost method used. Take note, tiny fastened worth funds are the easiest way to come back off as a cheapskate to content material creators.

Free product

Usually, influencers who’re simply beginning to monetize will do an Instagram put up totally free or low-cost stuff. That is actually frequent within the magnificence trade, in addition to sports activities tools. The benefit of this method is that it provides the influencer a strategy to work together with your product or expertise your service at no danger to them. As well as, it helps them with content material creation.

More and more, the FTC is suggesting that influencers solely endorse issues that they’ve tried. When you make an influencer pay for their very own product (typically helpful for vogue, the place particular person match is a matter), you’ll must construct this into the value you pay, and might want to issue it into no matter cash calculator instrument you utilize.

Calculating the Value of Instagram Influencers: Elements to Take into account

It doesn’t matter what form of influencer advertising marketing campaign you wish to run, there are a number of elements to contemplate when pricing influencer companies. It’s because no marketing campaign, and no influencer, is identical. Listed below are some variables to contemplate, which can or might not be accounted for with an Instagram influencer calculator.

High quality of content material produced

Whereas it’s a given that you just wish to select a superb photographer for Instagram campaigns, not all snapshots are created equal. For example, some influencers may choose to make use of filters and lots of picture enhancing, whereas others publish footage nearer to their pure state. These stylistic selections could make an enormous distinction within the worth of a marketing campaign as a result of quantity of labor required and even the viewers the piece of content material is probably going to usher in.

Measurement of an influencer’s following

This one’s simple to quantify, as a result of you possibly can look over their profiles. When you’ll wish to be sure an influencer isn’t utilizing lots of faux followers, profiles inform you a large number concerning the particular person. The extra real followers, the extra potential eyeballs. So, equally to the circulation numbers of a periodical, you’ll wish to take into account follower numbers–and learn to determine faux followers.

Size/sort of marketing campaign

It prices more cash to have an Instagram story made than to have a single body posted. Likewise, if you happen to’ll have this particular person put up over a time frame, you’ll must pay accordingly. The kind of put up may play a job in figuring out how a lot it is best to pay. 

General effectiveness

Admittedly, this one will be tougher to evaluate. Nevertheless, you possibly can measure effectiveness primarily based on engagement numbers. Alternatively, an influencer might need stats accessible that may let you know how effectively she or he sells issues. If an influencer was discovered utilizing a platform or company, there could also be some critiques or consumer suggestions accessible. Previous experiences will also be useful right here, too.

Utilizing an Instagram influencer calculator

In fact, the entire strategies described above are subjective, except for commission-based compensation. Even there, it’s important to decide a price. Between this subjectivity and a flat per-thousand-followers method stands the Instagram influencer calculator. Let’s check out the highest 7 of them utilizing the outcomes for my very own Instagram tag (@NealSchaffer).

1. Influencer Advertising Hub

For this calculator, Influencer Advertising Hub measures three basic items: what number of followers I’ve, the engagement price, and my common “likes” per put up. In addition they make an observation of what my followers are occupied with, which incorporates meals, magnificence, and pictures. On condition that we’re speaking about Instagram, this looks like a fairly generic set of pursuits. Nevertheless, I admit that I discuss meals fairly a bit, and that I like to put up journey footage. Whereas I do point out my ebook {and professional} companies, they’re form of secondary. Right here’s what they acquired for my profile:

influencer marketing hub

Along with these statistics, you will notice a really useful worth for a put up. This Instagram influencer calculator is recommending you pay me between $92.25 and $153.75 per put up. Needless to say a Story or sequence of posts can be costlier. You must also be aware that there’s a extra superior influencer report accessible, however you’ll must signal right into a third-party service.

2. NinjaOutreach

This one’s a freemium instrument: they provide you a snapshot of your potential charge, however provide the choice of subscribing to get a full report. As with most different Instagram influencer calculator choices, they take a look at my engagement price and variety of followers to get an estimated worth.


Right here, they’ve my engagement price a bit decrease than among the different calculators. As well as, they don’t have a variety of costs. Apparently, I ought to cost precisely $163. One wonders if the premium report would provide extra pricing data.

3. Klear

Klear is a number one influencer advertising platform that has lots of know-how and historical past within the influencer advertising area, so it was a nice shock to see that they’d an accessible Instagram price calculator that didn’t ask for an e-mail handle to see the outcome. Here’s what it mentioned for my Instagram account:

Klear Influencer PriceBox

As you possibly can see right here, in comparison with the opposite calculators, the charges listed below are on the excessive facet. Moreover, whereas completely different charges got for Movies and Tales, they in some way didn’t embody a price for Reels. They do embody their “KlearScore” Klout-like (bear in mind them?) approach of scoring the true affect of creators, so that’s a further profit and level of comparability when utilizing this instrument.

4. inBeat

inBeat is an influencer search instrument who additionally present an Instagram value calculator. The UI is clear, and they’re distinctive at offering you extra particulars about every influencer, reminiscent of their attain development and efficiency of newest posts. They’re additionally distinctive in offering value estimations for Tales and Reels on prime of Posts. Right here’s my screenshot for comparisons sake:


Realizing the value variations between Posts, Tales and Reels will be useful, and the easy-to-understand consumer interface will get a thumbs up as effectively. I additionally respect that they offered a pricing vary, albeit I discovered it to be just a little on the slender facet. However, undoubtedly one of many higher choices on this record.

5. Inzpire.Me

For this Instagram influencer calculator, you possibly can measure the anticipated charge for creator and enterprise accounts. Not like the final calculator, you possibly can embody potential pricing for a Story or a number of posts, along with the per-post worth. This permits for considerably extra flexibility, but it surely nonetheless doesn’t take into account any pricing mannequin apart from money per unit of content material. Due to the pliability, I took a couple of display shot. The primary one assumes I’m solely making one put up and no Tales.


The very first thing I would like you to note is the quantity of knowledge that this Instagram influencer calculator is exhibiting. Not solely does it measure my followers and engagement price, but it surely compares the engagement with a benchmark. You may see that my engagement price is just a little low. Nevertheless, it additionally talks about “estimated attain,” impressions, and complete posts. My estimated worth is way larger than the final one: between $282 and $340 for a single put up.

When you had been to make use of this Instagram influencer calculator for a multi-post engagement, they’re roughly doubling my single-post charge. In reality, the recommended vary is $563-681. This can be a recognition of the truth that, apart from the executive work of coping with a consumer, I’ll do roughly double the work for 2 frames as I did for one. In different phrases, they aren’t decreasing the value for the actual fact they’ll get double the impressions with the identical variety of potential eyeballs.

6. Influencer Bay

Like a minimum of one of many different Instagram influencer calculators, this one’s geared in the direction of the influencers. In reality, it’s a part of a weblog put up written again in 2017. Right here goes:

influencer bay

Right here, you’ll see a distinct set of statistics than among the others. For example, that is the primary time I’ve seen a calculator point out how many individuals I’m following. They’re additionally telling me how typically I put up on Instagram. With this in thoughts, my recommended charge is between $81 and $140 per put up. The bottom to this point.

7. HypeAuditor

HypeAuditor is a sturdy instrument that’s designed that will help you handle your social media advertising campaigns, with a particular give attention to influencers and corresponding advertising campaigns. HypeAuditor permits you to monitor your spending, consider your marketing campaign efficiency, and vet your incoming influencers all by means of a single program. HypeAuditor’s title is apt, because it does permit you to generate pleasure and pleasure relating to the creation and implementation of recent advertising campaigns. 


Like most different choices, HypeAuditor focuses on followers and engagement charges to find out how viable I’m as a potential marketing campaign accomplice, although precise solutions should not given. To be able to obtain reviews, you might be required to arrange an account, although the location suggests chances are you’ll do that totally free (a minimum of initially). 

How A lot Ought to You Pay an Instagram Influencer?

Right here’s the underside line. Relying on the Instagram influencer calculator, I acquired estimates starting from simply over $81 per put up all the way in which to $386. When you use the flat price of $100 per 10,000 influencers, you’d pay me round $150 per put up. For this reason influencer advertising costs differ so wildly, and why it is best to take into account charges on a person foundation.

Whereas Instagram influencer calculators will present you an arbitrary outcome, they’re primarily based on among the similar black-box methodology that the influencer advertising trade is transferring away from. On the finish of the day, you have to to find out your individual pricing on a person, influencer-by-influencer foundation by means of expertise. Till you get there, use not one however a number of Instagram influencer calculators talked about above to provide you a variety of pricing to contemplate.

What do you assume – did the unfold in pricing shock you? Was what you anticipated? Let me know within the feedback beneath!

Herp picture by Amol Tyagi on Unsplash

Instagram Influencer Calculators FAQs

How is influencer price calculated?

An influencer’s price is set by a number of elements reminiscent of the dimensions of influencer’s followers, size of the marketing campaign, high quality of the content material, and influencer’s efficiency. Some manufacturers/firms additionally take a look at the engagement price or statistics that present influencer’s effectiveness. Furthermore, there are additionally other ways of compensating an influencer like a flat-rate, commission-based, or giving a free product.

How a lot does an Instagram influencer with 500k followers make?

It’s unattainable to provide a selected variety of how a lot an Instagram influencer with 500k followers makes because it varies and calculated by variables. Nevertheless, a typical method is a flat price per thousand followers whereas others do a commission-based marketing campaign. If you wish to get an concept on how a lot to pay an influencer, you should utilize Instagram calculators accessible on-line that may assist you decide an influencer’s price primarily based on his following and different elements.

What is an efficient engagement price for Instagram influencer?

On common, engagement price for an Instagram influencer is between 2% to three%. If you wish to know an influencer’s engagement price on Instagram, merely divide the typical variety of likes and feedback on a put up by the variety of followers, then multiply it by 100 to find out the share. To know extra about maximizing engagement price, examine this weblog on the greatest time to put up on Instagram for max engagement.

How a lot cash does 100k Instagram followers make?

The amount of cash you possibly can earn with 100k followers doesn’t essentially rely in your follower rely. It is dependent upon how actively you get shoppers and bounce on concepts on easy methods to generate income on Instagram. There are other ways on making your account worthwhile by means of affiliate marketing online, influencer advertising, and others. However to provide you an concept of the typical cost, a survey confirmed round 42% of influencers cost $200 to $400 per put up.

How do I get an Instagram influencer 2022?

Getting the proper influencer to your model marketing campaign will be robust as there are many influencers now you can discover on the platform. Nevertheless, the important thing to choosing an Instagram influencer is ensuring that his/her viewers is your audience. Therefore, the influencer’s stance and area of interest ought to match your model’s voice. As well as, it’s crucial to know beforehand if his/her Instagram account has faux followers or not.

How much should you pay an influencer? I tested 7 Instagram influencer calculators to see what they recommended. The results are surprising!



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments