Thursday, March 23, 2023
HomeAdvertisingIndex Trade Accelerates its Sustainability Initiatives with Advert Internet Zero Partnership

Index Trade Accelerates its Sustainability Initiatives with Advert Internet Zero Partnership


The corporate joins Advert Internet Zero to additional its dedication to a sustainable future

Index Trade Inc. (Index), one of many world’s largest unbiased advert exchanges, immediately introduced it has partnered with Advert Internet Zero, a company driving collective trade motion to cut back the carbon affect of growing, producing, and operating promoting to actual internet zero. By supporting Advert Internet Zero, Index accelerates its dedication to steady analysis and funding in greener types of infrastructure and operations, with a core concentrate on trade collaboration. 

“I’m thrilled to welcome Index as an Advert Internet Zero supporter,” mentioned John Osborn, USA Director at Advert Internet Zero. “They’re an necessary a part of the digital promoting ecosystem and might make an actual affect with their dedication to sustainability.”

Index continues to construct and innovate with sustainability in thoughts; the corporate’s 2021 rebuild of its alternate know-how from the bottom up was centered on making your entire alternate extra environment friendly, not simply by way of shortly constructing and deploying extra options, but in addition in compute and processing energy. Total, the worldwide refresh lowered energy per public sale by 40%. The corporate can be investing in enhancing the effectivity of the promoting provide chain by minimizing the quantity of hops in a transaction and by prioritizing direct provide.

Index is an energetic participant in main trade sustainability organizations, together with the Sustainability Working Group throughout the IAB Tech Lab, IAB UK, IAB Europe, and IAB Australia, to determine constant requirements and measurement that may function the muse for a greener ecosystem. By its partnership with Scope3, the corporate additionally gives carbon-sustainable media packages for patrons to completely offset the affect of their digital promoting campaigns.

“We’re desperate to advance our decarbonization efforts and be part of Advert Internet Zero in driving sustainable change throughout the digital media ecosystem. It’s our accountability to prioritize sustainability with each enterprise resolution,” mentioned Lori Goode, chief advertising officer at Index Trade. “We’ll proceed to make climate-conscious choices in our enterprise operations, collaborate throughout the trade to drive constant requirements, and help workers and clients of their efforts as we progress in opposition to a collective objective of internet zero.”

Index is devoted to creating accountable workspaces by occupying high-performance inexperienced buildings. Index’s two largest workplaces, Toronto and New York Metropolis, are Management in Power and Environmental Design (LEED) licensed.

LEARN MORE ABOUT SUSTAINABILITY AT INDEX

About Index Trade

Index Trade is a worldwide promoting market enabling media homeowners to develop income by serving to entrepreneurs attain shoppers on any display screen, by means of any format. Headquartered in Toronto, Index has practically 20 years of expertise accelerating the evolution of advert know-how for the world’s main expertise makers. To be taught extra, go to www.indexexchange.com or @indexexchange.



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