John Lewis has drafted in Queralt Ferrer to the function, a former womenswear, lingerie and wonder director at Marks & Spencer who additionally oversaw the launch and development of Inditex’s Massimo Dutti model.
The retailer mentioned her arrival will assist its ambition to be “a extra important participant in vogue and residential”.
Ferrer’s own-brand focus will embody the Anyday value-for-money vary launched final 12 months, which now contains roughly 3,600 merchandise designed in-house, spanning vogue and residential.
John Lewis industrial director Kathleen Mitchell mentioned: “Queralt’s appointment underlines our ambition to additional elevate the profile of John Lewis design and our dedication to investing in our own-brand ranges.
“She brings excellent experience in world-class design that may elevate the inventive power and expertise we have already got throughout the workforce.”
Ferrer mentioned: “I’m thrilled to be becoming a member of the John Lewis workforce and look ahead to working with the in-house design workforce to guide and encourage within the creation and supply of distinctive collections that delight our clients and obtain our ambitions.”
