Oplytic is an skilled, high-touch boutique efficiency advertising company, combining best-in-class service and applied sciences to assist shoppers purchase new prospects at scale and at value. Let’s take a deeper have a look at their strategy and suggestions under.
Q: Are you able to give us a high-level overview of Oplytic?
A: We’re a boutique efficiency advertising company primarily based in Chicago. Which means we provide a high-touch strategy and actually delight ourselves on wonderful service. For over 10 years we’ve specialised in performance-based acquisition campaigns centered on acquiring our shoppers’ dream prospects at scale.
Q: What are the highest methods you promote manufacturers?
A: We work with an eclectic group of manufacturers and publishers, and match our promotional techniques to ensure the manufacturers we work with are being promoted in a approach that aligns with their targets and values. Usually, our writer combine contains branded content material, e mail, and rewarded and show placements.
Q: What’s the complete attain of your viewers?
A: Anybody with a telephone or pc 😊. The beauty of being an company is we will recruit and promote with a writer combine that reaches our shoppers’ goal audiences, wherever they could be.
Q: Which verticals carry out the perfect with Oplytic?
A: We’re working profitable campaigns in a lot of completely different verticals together with way of life, well being and health, finance, low cost and reward providers, and even B2B.
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months?
A: Completely! We helped a consumer increase their rewards program by over 50,000 new members. We’ve additionally launched a significant B2B marketing campaign centered on concentrating on SMBs with hiring wants and exceeded each their total acquisition and ROI targets.
Q: What’s one thing distinctive about Oplytic?
A: What actually units us other than different boutique businesses is our technical assets and know-how. We’ve got full-time in-house builders that assist us higher combine, handle, and interpret knowledge from all of our publishing companions. We delight ourselves in constructing customized options for our shoppers and integrating each proprietary and best-in-class third-party applied sciences, together with every thing from attribution suppliers to growing and testing touchdown pages and fraud prevention applied sciences.
Q: Any developments or insights to share with manufacturers?
A: With the attribution challenges offered by App Monitoring Transparency (ATT) on iOS, we’ve seen advertisers’ advertising budgets shifting from iOS show/video advertisements to desktop or Android-targeted campaigns. Having the ability to calculate ROI is important for advertisers, and with out dependable attribution on iOS, that’s simply not potential.
We’d additionally wish to thank TUNE for being such an exquisite companion for over eight years. We love working with their gifted crew, and their know-how and implausible stage of service has been instrumental to our success.
TUNE prospects who would wish to work with Oplytic can request an introduction via Join within the TUNE platform. Questions? Attain out anytime by emailing us at [email protected].
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Creator
Tie Davidson is a 16-year veteran within the Affiliate Advertising area, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of widely known affiliate networks and cellular platforms the place he specialised in constructing scalable long-term partnerships . Tie at present resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.
