The acquisition expands the JW Participant’s video platform capabilities to incorporate subscription administration and viewers insights
NEW YORK — JW Participant, the main SaaS video platform for broadcasters, publishers, and different video-driven firms, at the moment introduced it’s buying InPlayer, a number one supplier of subscription administration and id administration know-how. The acquisition broadens JW Participant’s end-to-end video platform capabilities by serving to broadcasters and different video-driven companies extra simply monetize their subscription-based enterprise and by offering wealthy viewers insights.
“Right this moment is a vital step in additional differentiating JW Participant’s video monetization capabilities from that of different video platforms”
In June of 2021, JW Participant introduced it raised $100M from LLR Companions to construct subscription and different monetization instruments as a part of its end-to-end video platform. This acquisition demonstrates JW Participant’s potential to execute in opposition to its mission of constructing the very best video platform for serving to their clients higher monetize video content material.
“Right this moment is a vital step in additional differentiating JW Participant’s video monetization capabilities from that of different video platforms,” mentioned Dave Otten, CEO and co-founder of JW Participant. “With the acquisition of InPlayer, we are actually capable of mix their best-in-class subscription administration, funds, and id administration capabilities with our market-leading promoting enablement capabilities.”
“I’m thrilled about this acquisition because it units the inspiration for taking JW Participant’s video platform and increasing it from the trade’s main AVOD platform to additionally embody a number of latest capabilities for built-in SVOD and TVOD,” mentioned Jeroen Wijering, CPO and co-founder of JW Participant. “InPlayer’s id administration know-how will even present in-depth viewers insights and safe entry to video content material.”
About JW Participant (JWP)
With over 40,000 broadcasters, publishers, and different video-driven manufacturers, JWP has constructed the SaaS video platform of selection for firms whose enterprise depends on video. JWP offers these firms with a simple option to speed up and scale their video technique and is the one video platform an organization will ever have to stream video, have interaction audiences on any display, and monetize content material.
Based in 2004, at the moment JWP is likely one of the quickest rising SaaS firms on the planet with a imaginative and prescient to energy video-driven companies in order that they thrive within the digital video financial system. JWP clients generate 8 billion video impressions/month and 5 billion minutes of video watched/month. JWP is headquartered in New York, New York with places of work in London, England, and Eindhoven, Netherlands.