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HomeB2B MarketingMeritB2B Relaunches As Anteriad | True Affect

MeritB2B Relaunches As Anteriad | True Affect

March 31, 2022

New Branding Aligns With Firm Positioning as a Trailblazer in B2B Advertising

Rye Brook, NY (March 31, 2022) – MeritB2B at present introduced the corporate’s new identify, Anteriad, and new model positioning at their annual PowerB2B Development Summit. Anteriad, that means “pointing ahead”, precisely represents each the corporate’s forward-looking strategy, and their options that assist their clients take the lead in a aggressive market. The brand new model additional emphasizes the constructive momentum that places Anteriad and its clients out in entrance.

“Anteriad is an organization that’s forward of its time and forward of the market. Our positioning instantly displays our give attention to being uniquely in a position to present our clients the options they should get forward and take the lead,” stated Rob Sanchez, CEO at Anteriad. “I’m thrilled to launch our new identify and model at PowerB2B, our first main occasion since 2019, and the start of a brand new period in B2B advertising and marketing management.”

Anteriad represents the mix of MeritB2B, just lately acquired True Affect, and a number of other earlier strategic acquisitions within the B2B advertising and marketing area. As a unified complete, Anteriad is a trailblazer in B2B advertising and marketing, with a set of best-in-class choices together with full funnel demand technology, advertising and marketing cloud know-how, and market-leading intent, programmatic information and viewers options, all powered by the business’s most complete B2B information.

The brand new identify was introduced at present at Anteriad’s PowerB2B Development Summit in Austin, TX, that includes B2B advertising and marketing consultants discussing key subjects together with demand technology in an omnichannel world, optimizing ABM, and host of revolutionary analytics, modeling and data-driven approaches that the highest B2B entrepreneurs are utilizing at present. The keynote speaker, Andrew Davis, is a advertising and marketing and buyer expertise skilled and creator. Additionally on stage are analysts Katie Linford from Forrester and Michael Harrison from Winterberry group.

The occasion may even characteristic a bunch of B2B advertising and marketing leaders from firms together with Kustomer, which was just lately acquired by Meta, Infinite Electronics, The Channel Firm, and MKTG2.U. Becoming a member of the summit are executives from main B2B advertising and marketing groups at firms like SAP, Amazon, and Microsoft.

“We selected to announce our new model on the PowerB2B Development Summit as a result of the occasion is all about utilizing best-in-class options to take the lead in B2B advertising and marketing, an ideal complement to the ethos behind our new positioning. We’re thrilled to be internet hosting such an unimaginable group of promoting leaders, and are excited for what the longer term holds,” stated Dee Blohm, SVP Advertising at Anteriad.

About Anteriad

Anteriad is the main supplier of B2B advertising and marketing options for blue-chip manufacturers together with IBM, Microsoft, and Cisco. Entrepreneurs select Anteriad for his or her intent pushed, full-funnel ABM and demand technology platform, world-class information and analytics, and efficiency advertising and marketing capabilities. Anteriad drives significant progress for patrons by combining the know-how and experience B2B entrepreneurs must win in at present’s aggressive market. Study extra at




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