Methods to write affirmation emails your viewers will love

By Sean Tinney June 30, 2022

Don’t depart folks at the hours of darkness. Ship them a useful affirmation e-mail that lets them know the standing of the request or order they simply positioned.

Your affirmation e-mail is a vital first impression. It units the tone to your relationship with subscribers and might enhance engagement for future emails.

Image this – you simply booked your dream trip on-line. However you by no means obtained an e-mail affirmation. You could be questioning in case your order was processed. Now it’s important to spend time contacting the journey company to ensure your trip was booked. That isn’t a great expertise.

You wouldn’t wish to do this to your prospects. That’s why it is advisable arrange a great affirmation e-mail.

On this article, you’ll be taught:

What’s a affirmation e-mail?

A affirmation e-mail is a transactional e-mail that’s set as much as mechanically exit to somebody who simply took a particular motion, akin to putting an order, subscribing to an e-mail record, or registering for an occasion.

Forms of affirmation emails

There are 4 primary sorts of e-mail affirmation messages: 

• Order affirmation – confirms the transaction of a services or products
• Reserving affirmation – informs a buyer that lodge, flight, and different journey preparations have been made
• Registration affirmation – offers affirmation that buyer is registered for upcoming occasion
• Subscription affirmation – additionally known as an opt-in e-mail, requires prospects to substantiate their e-mail handle to finish opt-in course of

Why must you ship a affirmation e-mail

Sending a affirmation e-mail is an e-mail advertising and marketing finest observe as a result of it:

• Reassures your prospects that you simply obtained their data.
• Offers prospects peace of thoughts that their request was processed.
• Establishes confidence and belief along with your model.
• Prevents mistyped and faux e-mail addresses from cluttering up your record.
• Improves deliverability. Usually, once you ship a subscription affirmation e-mail, you require the subscriber to click on a hyperlink to substantiate their e-mail handle. That is known as a double opt-in, and it may typically result in extra emails reaching your subscribers’ inboxes.

Distinction between affirmation and welcome emails

A affirmation e-mail is much like a welcome e-mail, but it surely serves a distinct objective. The graphic beneath reveals when a affirmation e-mail is distributed inside a subscriber’s onboarding sequence. Welcome emails, as you may see beneath, occur after a brand new subscriber is confirmed (or after an order is confirmed if an order has been positioned).

For extra details about welcome emails, together with how one can write one, see our weblog publish, Welcome E-mail Campaigns: Methods to Onboard New Subscribers.

Methods to arrange a affirmation e-mail (in 5 simple steps)

Earlier than you may arrange your affirmation e-mail, you’ll want to enroll with an e-mail advertising and marketing service supplier (ESP), akin to AWeber. 

Step 1: Construct your affirmation e-mail 

You might have two choices for constructing your e-mail – use a drag and drop builder to tug the weather you’d like to incorporate in your emails, or you may start with a pre-built template. Some e-mail advertising and marketing providers have already got affirmation e-mail templates you should use. 

Right here’s what the setup web page for AWeber’s affirmation template appears like. 

Step 2: Write your affirmation message

Your affirmation e-mail needs to be brief and direct. The e-mail also needs to verify their transaction.

Within the subsequent part, we’ll evaluate how one can write your e-mail and what parts are wanted for every kind of affirmation.

Step 3: Create your affirmation touchdown web page, aka your “thanks web page”

Establishing a touchdown web page is a vital a part of the affirmation e-mail setup. Why? As a result of it lets folks know that their data was obtained. It establishes a great first impression by thanking them for his or her order or for signing as much as your e-mail record. And it directs folks to test their inbox for extra data.

AWeber’s free and paid plans allow you to specify a customized affirmation touchdown web page, or you should use AWeber’s default affirmation web page. You specify your affirmation touchdown web page throughout the signup kind settings for the signup kind that triggers the web page.

Right here’s what this appears like inside an AWeber account.

Right here’s the customized thanks web page that you simply noticed the hyperlink to within the picture above. It’s quite simple, but it surely lets new subscribers know their data was obtained and what they need to do subsequent.

Associated: Methods to create a touchdown web page in 8 steps

Step 4: Arrange your affirmation success web page

That is the web page a brand new subscriber sees after they’ve confirmed their e-mail. The success web page is just wanted with an e-mail affirmation.

Right here’s an instance of what a hit web page appears like:

Your success web page can look nonetheless you need it to look. It may be hosted in your web site, or you may set it up so folks go to your Fb web page or your TikTok profile after their e-mail handle is confirmed.

AWeber prospects may personalize their “success web page” with every new subscriber’s data (like with the subscribers’ first identify for instance) or with no matter different data that was requested within the join kind. 

Step 5: Arrange your automation

By automating your e-mail, you may join along with your subscribers instantly and mechanically. (Plus, save your time!) And with the right writing methods, your emails might be compelling and sound human, as an alternative of robotic.

Methods to write a affirmation e-mail

At its core, a affirmation e-mail is simply that what it feels like. Its objective is to “verify” that you simply obtained their data or order. However relying on the kind of affirmation e-mail, your e-mail might be structured in a different way. 

A standard factor every e-mail ought to have is a “thanks.” It’s essential to let your prospects know you recognize them. This could possibly be included as a headline or within the first sentence.

Right here’s how one can write the remainder of your affirmation emails:

Order affirmation

Your order affirmation e-mail ought to comprise one or two sentences to incorporate a thanks and details about when their order will ship. This could possibly be so simple as “We’ll ship you one other e-mail as quickly as your order ships.”

See how Cometeer begins off their affirmation emails.

Individuals who place an order on-line will typically save their affirmation e-mail to allow them to reference it later. So make it simple for them to search out the data they could be on the lookout for, which ought to embody:

1. an order quantity that may be referenced
2. a listing of what they ordered
3. a abstract of their contact particulars together with the delivery handle. 
4. a hyperlink to trace their order standing 

See the total Cometeer e-mail. This quite simple strategy is all you want for an order affirmation e-mail.

Reserving affirmation

Present the small print of what was booked together with:

1. the identify of the particular person
2. affirmation quantity
3. the date(s) and time if related of the reservation
4. location
5. every other related data

You might also wish to think about a message concerning altering their reservation or including contact data.

Tock at Elske, a restaurant in Chicago, provides a bit for his or her cancellation coverage and questions on the backside of their affirmation emails. 

Registration affirmation

Begin your registration affirmation e-mail off with the occasion identify and date. You can even add a handy “add to calendar” button. This makes it simple for folks so as to add the occasion to their calendar, rising the probabilities they attend the occasion.

See how VentureBeat constructions their webinar affirmation e-mail:

Subscription affirmation

It’s essential to have prospects confirm their e-mail handle. It’s primarily having the client say “sure, I wish to obtain an e-mail from you,” twice. This helps you enhance your supply charge and get greater e-mail engagement.

Your copy may be so simple as “Please verify your e-mail handle”. And have a name to motion with “Verify your e-mail”. That’s it, no have to overthink this e-mail. Extra particulars about you may be offered in your welcome e-mail.

This e-mail from Zencastr leaves little doubt what motion they need subscribers to take.

8 superior affirmation e-mail examples

1 – Chipotle

Why it’s superior:

Chipotle’s subscription affirmation e-mail, also referred to as a confirmed opt-in, explains why subscribers are receiving this message and precisely what they need to do. 

2 – AWeber

Why it’s superior:

Within the confirmed opt-in e-mail for our AWeber Weblog Publication beneath, we inform subscribers about the advantages of being on our record (free weblog posts, programs, and ebooks!). This helps to enhance the conversion charge of our confirmed opt-in e-mail.

As soon as subscribers confirmed their e-mail, it’s time to formally welcome them to your e-mail record.

3 – American Airways

Why it’s superior:

American Airways doesn’t overdo the e-mail with textual content. They hold it easy by simply offering the important data.

4 – Allbirds

Why it’s superior:

Be happy to maintain your affirmation emails on model, like Allbird with their distinctive option to thank “ewe” (intelligent).

5 – Codeverse

Why it’s superior:

Your affirmation emails could also be saved and referenced at a later time, so embody any and all related data. Codeverse does this nicely by together with the date, day, time, participant, and site.

6 – BEE

Why it’s superior:

BEE is evident and upfront – your subscription won’t be activated till you verify your e-mail. It will assist be certain that a excessive supply charge and a extra engaged viewers.

7 – DoorDash

Why it’s superior:

DoorDash units the expectation up entrance with a countdown timer on when you may count on your order to reach. In addition they present a hyperlink to trace your order together with a affirmation of what was ordered.

8 – Hipmunk

Why it’s superior:

Should you want extra incentive to substantiate your e-mail handle, Hipmunk features a record of cool issues you are able to do in your account.

Assist writing affirmation emails

Want a bit assist or inspiration determining how one can write your emails. We’ve bought you coated with our Free What to Write Information. 

Get began along with your affirmation emails! Create your FREE account with AWeber as we speak, and alter the way in which you ship emails endlessly.