By Kelsey Johnson June 30, 2022
Our usually launched new options and updates all come straight out of your suggestions. Take a look at what’s new.
Get extra out of your AWeber account whenever you sustain on the latest characteristic releases — requested by and constructed particularly for patrons such as you.
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12 Social Icons to Add to Your Emails
Including social media icons to your emails is likely one of the finest methods to get your subscribers to go to your social media profiles, and to get extra engagement to your social media content material.
Most individuals add these icons within the footer of their emails, like this:
That’s why we provide 12 icons (with 4 new ones added lately). Simply paste your social hyperlink into the social factor and the icon will seem.
What icons can be found?
- Generic hyperlink (default)
Right here’s what social icons can appear to be in your emails
Find out how to add a social icon to your e-mail
Including social icons to your emails is sort of easy. Comply with these steps:
1. Drag the social factor into the e-mail the place you need your icons to look:
2. On the proper facet, take away the social channels you don’t want, and begin including all your personal.
Right here’s what your ultimate sidebar may appear to be:
3. Now, design your social icons.
- Left, heart, or proper aligned
- Small, medium, or giant
- Branded, black, or white
That’s it! Save and check your e-mail to verify the hyperlinks work and also you’re good to go.
Help for Google Analytics 4 within the Touchdown Web page Builder
Are you utilizing Google Analytics 4 to trace gross sales and internet visitors? Excellent news, when you’ve got touchdown pages inbuilt AWeber, we now assist Google Analytics 4!
Merely plug your Google Analytics code into the correct area and you’ll monitor all of the visitors coming from that web page in your Google Analytics account.
What’s Google Analytics 4?
Google Analytics 4 is a brand new property from Google that helps you higher perceive how individuals use your web site. Right here’s what’s new in Google Analytics 4:
- It consists of your buyer journey
- Knowledge relies on occasions as an alternative of classes
- Cookieless measurement
- Direct integrations with media platforms
- And rather more!
Why ought to I begin utilizing Google Analytics 4?
You’re most likely already utilizing Google Analytics 4. In the event you’re utilizing the usual Common Analytics, it’ll cease receiving information on July 1, 2023. So, earlier than July 2023, it’s best to begin enthusiastic about migrating your analytics account.
Monitor Gross sales from Your Shopify Retailer
Along with Stripe, PayPal, and Etsy, now you can additionally see all your Shopify retailer’s gross sales straight in your AWeber account. Monitor your gross sales towards your e-mail advertising campaigns to see what drives probably the most gross sales. Then, over time, proceed to examine your studies so you are able to do extra of what works.
You possibly can see your Shopify gross sales in three locations:
1. The dashboard gross sales chart
A dashboard widget displaying gross sales, which incorporates Shopify gross sales.
2. Particular person subscriber exercise
Shopify gross sales proven as a listing merchandise below a subscriber.
3. The ecommerce report
Shopify purchases within the Gross sales tracked over time report.
Use your studies to make extra gross sales
One of the best ways to enhance your advertising is by monitoring what works — and there’s no higher strategy to inform what works than seeing your gross sales.
Ship emails together with your latest releases, well-liked merchandise, and low cost codes. Then, keep watch over your gross sales and monitor when your clients have a tendency to purchase — and what they’re shopping for.
As soon as you discover the times, instances, reductions, and merchandise that drive probably the most repeat gross sales, you’ll be able to ship your clients the emails they need, when they need them.
Find out how to discover your Shopify gross sales
If you have already got your Shopify retailer related, you’ll be able to log in and take a look at your studies. Or when you use Shopify and also you haven’t arrange the mixing but, get related now.
Monitor Gross sales from Your Etsy Retailer
Now you can see all your Etsy retailer gross sales straight in your AWeber account. Use this information to enhance your e-mail advertising and make much more gross sales.
In the event you’re an AWeber buyer and you’ve got the Etsy integration arrange, now you can see your Etsy gross sales information in three locations inside your AWeber account:
1. The dashboard gross sales chart
2. Particular person subscriber exercise
3. The ecommerce report
You should utilize this info to see which emails triggered the Etsy gross sales, to determine tendencies of what’s working in your emails, and to see how your retailer is doing.
The advantages of seeing your Etsy information in AWeber
Understanding your present clients is vital to creating extra gross sales on Etsy. Conservatively, you might be 3 times extra prone to promote to an present buyer than to a brand new one.
E-mail is a wonderful strategy to promote to individuals who have already purchased from you. One Etsy vendor and AWeber buyer studies that 50% of their gross sales are constituted of sending common emails.
Testing, monitoring, and your e-mail studies is one of the best ways to know what your clients need to see in your emails. As soon as you discover the instances, cadence, and content material that drives probably the most repeat gross sales, you’ll be able to ship your clients the emails they need, when they need them.
Find out how to discover your Etsy gross sales in AWeber
If you have already got an Etsy account related, you’ll be able to log in and try your studies. Or when you’ve got an Etsy retailer and also you haven’t arrange the mixing but, get related now.
Skip a step: Whenever you join your Etsy retailer to AWeber, your Etsy clients will mechanically be added to your main checklist in AWeber.
A Contemporary New Look For The Message Editor
The following time you log into your AWeber account, chances are you’ll discover that the message editor has modified. All the identical performance is there, but it surely has moved out of your manner so you will get all the way down to writing your emails with out distractions.
Ingredient navigation on the facet
The “transfer,” “copy,” and “delete” buttons are in a brand new place.
You’ll now not see blue and black bins surrounding the row / factor you’re engaged on. As an alternative, you’ll see a light-weight grey line on the proper facet of your factor. The row may have a light-weight blue field surrounding it solely if you’re straight engaged on that specific row.
Within the new model, it’s important to hover over the part to see the transfer, copy, and delete choices.
Take a look at what modified:
With fewer visible distractions, you will get your subsequent e-mail despatched sooner than ever.
We’ve mixed the Header and Paragraph components so now you can create headers straight inside the paragraph factor.
Take a look at what modified:
Copy-and-paste from a separate doc in seconds
Do you draft your emails in Google Docs? Microsoft Phrase? Apple Pages? Some other place? It’s extraordinarily straightforward to repeat these e-mail drafts and paste them straight into the AWeber message editor.
Check out the message editor in the present day — updates included — and tell us what you assume.
Now you can navigate round your account with only a few keystrokes! The brand new Fast Actions Menu will get you the place it’s essential to go in seconds — with two clicks or with out ever leaving the keyboard.
What’s the Fast Actions Menu (aka the Fast Menu)?
The Fast Actions Menu is a popup menu with shortcuts that carry you straight the place it’s essential to go inside your AWeber account. Need to create a brand new message, add subscribers, or assessment your campaigns? You may get straight there rapidly utilizing the Fast Menu.
The menu can even present you keyboard shortcuts that you need to use to get round your account much more simply.
Merely click on on “Fast Menu” in your facet navigation or choose command (⌘) + Okay in your keyboard.
Then use one of many 3 ways you need to use the brand new Fast Menu to maneuver round your account.
Within the Fast Menu, a shortcut keystroke is listed subsequent to every motion. For instance, “Create a message” is related to “Shift + M.”
Which means, typing “Shift + M” will instantly direct you to create a brand new message, as proven above.
These keystroke shortcuts will solely work if you find yourself on a dashboard display. When you’re within the message or touchdown web page editor (or inside the search operate of the Fast Menu) “Shift + M” will merely work as a capitalized M.
Study all of them and transfer round your account like a professional (saving tons of time in the long term).
Right here’s a listing of the keyboard shortcuts:
Get the printable PDF of all AWeber keyboard shortcuts.
You possibly can scroll by means of to see choices like “Go to messages,” “Create a touchdown web page,” and extra.
Click on on certainly one of these choices and you’ll be dropped at the suitable web page. So, for instance, when you select “Create a message,” you’ll end up in a brand new drag-and-drop message with the latest template you selected.
Have you learnt precisely what motion you need? Seek for it as an alternative of scrolling. Utilizing the highest search bar, you’ll be able to seek for key phrases like “message” or “touchdown web page,” and in addition non-direct key phrases like “e-mail” and “assist.”
The Fast Menu will nonetheless get you the place it’s essential to go.
Watch a demo
What shortcuts would you want?
That is just the start of the Fast Actions Menu. Is there an motion you’re taking each time you log in that you simply’d wish to see on this checklist? Tell us by filling out this suggestions kind.
An RSS feed is a straightforward URL that features updates out of your web site, podcast, YouTube channel, Etsy retailer, and many others. You should utilize RSS feeds in AWeber to create lists of your current updates while not having to repeat and paste textual content or add photos.
Now, the RSS factor can do one thing even higher — it can replace dynamically (in actual time). Which means regardless of whenever you ship your e-mail, solely the latest info will likely be included.
Right here’s what modified:
What’s a dynamic RSS feed?
“Dynamic” (vs “static”) means one thing updates in line with pre-set circumstances — on this case, the circumstance is when your e-mail is shipped.
So, earlier than whenever you added the URL to your static RSS feed, it will pull in the latest posts, movies, or merchandise as of the second you added the RSS feed to your e-mail (or clicked refresh). With a dynamic feed, it pulls in the latest posts, movies, or merchandise as of the precise second you ship the e-mail.
For instance, when you’ve got revealed a weblog put up between the time you created the e-mail and the time it’s despatched, the brand new weblog put up will nonetheless present up within the e-mail you ship! Cool, huh?
Don’t have your personal RSS feed? Attempt utilizing a dynamic RSS feed generator like SnipRSS to create one with content material from different sources that you simply need to share.
What’s the important distinction between dynamic and static feed updates? Dynamic feeds replace mechanically.
Which means, one of the best ways to make use of them is with campaigns — your automated emails.
So listed here are 3 ways to begin utilizing Dynamic Feeds in the present day.
1. Embrace your current weblog posts in a welcome e-mail
You ought to be sending welcome emails to your new subscribers.
And now you’ll be able to add your latest weblog content material to your welcome emails with none further work.
How? Add the dynamic feed factor to a number of of your welcome emails, pop in your weblog’s RSS feed, and select what number of posts to indicate (I like to recommend at the least three so your new subscribers can try your stuff).
Right here’s what it might appear to be in your emails (new subscribers would all the time see the latest posts out of your weblog):
2. Embrace your current YouTube movies in a welcome e-mail
Do you create movies on YouTube? Why not ship a welcome e-mail together with your most up-to-date YouTube content material, too?
You possibly can add your YouTube channel URL to the RSS factor to carry up your current video content material. Add your video feed to the identical e-mail as your blogs, or possibly a distinct welcome e-mail.
Right here’s what your YouTube feed would appear to be in an e-mail, once more all the time with probably the most lately revealed movies:
Notice: Need to embrace only a playlist as an alternative of each video? Add your channel and playlist info to this URL and add it to the feed factor:
https://www.youtube.com/feeds/movies.xml?playlist_id=[YOUR PLAYLIST ID HERE]
3. Ship weekly (or month-to-month) Etsy updates in minutes
E-mail is thought for making you an common of $38 for each $1 spent. Since your e-mail checklist is full of people that already know you, such as you, and have possibly even bought from you, emails are important for brand spanking new Etsy gross sales.
So ship an everyday e-mail, both weekly/bi-weekly or just when you might have a bunch of latest stuff in your retailer.
With the dynamic feed, it’s fairly easy too. Design as soon as, copy your emails, and ship when you realize your retailer has new merchandise uploaded.
Right here’s how:
- Design an “updates” e-mail to signify your retailer. You need it pretty generic — so it is sensible regardless of which merchandise you add.
- Add your Etsy retailer into the dynamic feed factor and select what info you need to add.
- Every time you need to ship a brand new e-mail, copy the latest e-mail, assessment it for any small modifications you may need to make, then schedule or ship it. This could solely take a few minutes.
Your common emails might look so simple as this and nonetheless drive new gross sales:
1. Create a brand new draft Message or open an present Message.
2. Drag and drop the RSS factor into your e-mail:
3. Then, add an RSS feed or just your YouTube account or your weblog’s URL into the sidebar.
You’ll be proven a number of feed choices:
4. Select “Dynamic Feed” as your Feed Sort.
5. From right here, you’ll be able to edit the way you need your feed to look.
Select the variety of feed objects, structure, shade, class, and what you need to present — picture, description, creator, date, and many others.
Upon getting your feed the way you need it, you’ll be able to ship or schedule your e-mail — or add it to a marketing campaign.
Check out dynamic feeds and tell us what you assume!
How are you going to make use of the dynamic feed choice in your emails? Attempt it out and tell us the way it went.
Up to date Stories: A Quicker and Simpler Method to Get Helpful Knowledge
Reporting is the #1 manner that will help you enhance your e-mail advertising. By studies, you’ll be able to decide which emails are working, who your clients are, who’s signing up, and even which days of the week are handiest.
The data to assist information your success ought to all the time be helpful and readable in a look — wherever you might be.
Latest updates imply our reporting does simply that — in three essential methods:
- Graphs and charts are straightforward to learn rapidly
- You possibly can examine reporting on any gadget simply
- Consolidated studies include info that helps you write higher emails
What’s new in AWeber studies?
Your studies at the moment are sooner to make use of and simpler to know.
Take a look at what’s new:
- A model new map exhibits your viewers’s location on an area and world scale
- Bigger and less complicated studies make it easier to perceive your information at a look
- Sortable tables make it easier to determine tendencies and discover the data you want
- Consolidated studies and easy accessibility to filters and actions present the the data you need and want, with out distraction
- All studies work on any of your gadgets — it doesn’t matter what they’re
We hope these updates will make it easier to write higher emails and make extra gross sales.
What can I do with this new reporting?
Graphs and tables are fairly — however their energy comes from the data they’ll present you. So what are some straightforward takeaways you will get in a look?
Establish your finest performing content material
Effectively, for starters you’ll be able to determine profitable emails — possibly on account of higher content material or calls to motion (CTAs) — from higher-than-normal click on charges.
For instance, this “Opens over time” chart for October exhibits a broadcast that’s despatched weekly. The same variety of individuals open this e-mail every time it goes out, leading to pretty similar-sized spikes.
The “Clicks over time” chart for a similar time interval and checklist has extra and better spikes in early October than later. This might point out that the printed despatched in early October appears to have had a extra compelling supply than the others.
Use information like this to find out what sorts of content material, offers, and CTAs finest resonate together with your viewers, and ship extra emails with what they like.
Establish location tendencies rapidly
The placement map gives a snapshot of huge image worldwide international locations information, in addition to states and cities. Verify it each infrequently to see the place — actually — your viewers is positioned.
There are a few issues you are able to do with this information.
Establish success: Did you latterly attend an occasion in individual in one other metropolis? You possibly can have a look and see in case your model is spreading by phrase of mouth, which might present as extra subscribers in that specific metropolis.
Converse in your viewers’s language: Do you might have loads of clients in a rustic that doesn’t converse your native language? You might need to keep away from difficult language that doesn’t translate nicely. Or section customers and ship everybody an e-mail of their language.
Ship advertising emails primarily based on location: Discover you might have a bunch of latest subscribers in California? Create a section of California-only subscribers and ship them a hyper personalised e-mail with references they’ll perceive and even a private low cost code.
All in all, understanding the placement of your subscribers helps you acknowledge them as individuals as an alternative of merely numbers.
Verify your studies!
We suggest checking your information utilizing these studies at the least as soon as every week to see when you can glean any helpful info, determine tendencies, and make it easier to to create a greater e-mail technique that makes extra gross sales.
Notice: Did you’re keen on the previous reporting system? It’s nonetheless obtainable. Whenever you’re in your studies display, merely click on “Again to Basic Stories” within the higher proper nook and also you’ll be introduced again to our legacy reporting view.
7-day Black Friday Marketing campaign Template
Black Friday and Cyber Monday drive extra gross sales for many corporations than some other time of the 12 months. Prospects have their bank cards out and wish to spend — so long as they get a deal.
You don’t even should promote Christmas presents to get Black Friday gross sales. In the event you promote an on-line course or companies, you’ll be able to nonetheless supply a sale and leads who’ve been on the fence about shopping for are prone to make the plunge.
However, ugh. Writing all these emails to get consideration in peoples’ inboxes? That’s loads of work.
Not anymore! We constructed a 7-day marketing campaign template so you’ll be able to ship emails and get these gross sales with out a lot work. That is the way it begins:
Beginning with a lead-up the Saturday earlier than Black Friday, and ending with a Cyber Monday promotional e-mail — this marketing campaign has your week coated. It consists of dynamic content material for personalization, model new header designs, and loads of pre-written copy. However they’re your emails — make any changes you want.
It’s fully free to make use of with any AWeber account.
Useful 404 for Unpublished or Disabled Touchdown Pages
What’s a 404? 404 error or 404 not discovered is a typical error in websites throughout the online. It typically occurs whenever you click on a hyperlink, however there’s no web page related to that specific hyperlink — which may occur for varied causes.
For instance, when you’ve got created a touchdown web page utilizing AWeber’s builder, however haven’t revealed it but (or have unpublished it) the hyperlink related to that web page will present a 404 error.
Do you know that 404 pages might be designed? Effectively, we’ve designed ours to elucidate why the web page didn’t load. Plus, it has helpful info on how you can create an interesting touchdown web page that makes you cash. Right here’s the way it seems to be:
The touchdown web page builder is included in each AWeber account.
Whenever you promote merchandise in emails, social media, or different locations on-line, usually you need to hyperlink on to a purchase order pop-up as an alternative of a product touchdown web page.
Give it some thought: Your e-mail possible already serves as a gross sales web page — with a product picture, description, and value. Sending your potential clients to a touchdown web page the place they should click on “Purchase now” once more means doubtlessly dropping out on gross sales.
Now, when you promote utilizing AWeber ecommerce + Stripe, you’ll be able to hyperlink on to your gross sales web page’s order kind pop-up. When the shopper clicks, they’re instantly directed to enter their bank card info. No distractions.
Right here’s the way it works to your clients:
Prepared to make use of the hyperlink? Upon getting a product arrange in your AWeber account, click on “Order Kind” after which click on to repeat the Order Kind Hyperlink. Merely paste it in your e-mail or wherever else you’re selling your sale.
Tip: Get new merchandise arrange in minutes and begin promoting from wherever utilizing this direct-to-payment hyperlink. After the acquisition, you’ll be able to redirect clients to a different website or just a thanks web page.
Cost Quarterly Recurring Funds
You might already supply subscriptions and cost plans in your touchdown pages — to make purchases simpler and usher in common revenue. Now, along with charging weekly, month-to-month, or yearly, you too can set recurring funds on a quarterly foundation.
Coaches and instructors could have new, in-depth content material each three months, somewhat than month-to-month. Now, they’ll cost purchasers on a quarterly foundation — matching the content material launch. Coaches also can supply quarterly funds for a course, with a reduction off their month-to-month fee.
Service suppliers could discover themselves in the same state of affairs. In case your initiatives take a number of months to finish, quarterly retainers could swimsuit your small business mannequin higher than month-to-month ones.
Even podcasters and paid newsletters can use quarterly funds — by providing a three-month recurring advert spot, charged 4 instances a 12 months.
Do quarterly funds make sense with your small business mannequin? Supply one to your purchasers now with Aweber ecommerce.
Make Your Touchdown Web page A Homepage
Don’t have an internet site? No downside! Now you can simply set a touchdown web page to be your homepage — aka the principle web page of your new web site.
Right here’s how: Arrange a touchdown web page you need to use as a homepage. Within the web page settings — below the area settings — toggle “Set as homepage” to on.
Your homepage will likely be accessible at [YOUR ACCOUNT].aweb.web page or [YOUR ACCOUNT].aweb.web page/house. For instance, financialbiz.aweb.web page.
Or, you’ll be able to purchase or join a site simply, straight in your AWeber account. Then you’ll be able to arrange your touchdown web page to indicate at your area.
For instance, when you purchased or related the area myfinancialbiz.com, your touchdown web page — truly, your new web site — will likely be accessible at http://myfinancialbiz.com/.
Able to get your homepage stay? Right here’s a plug-and-play template that may turn out to be yours with a few headlines, photos, and buttons: