Milan Strba, Head of Progress at SuperScale shares his suggestions for an excellent progress technique, what he thinks would be the future developments of the app advertising trade and whether or not you must put money into UA or natural progress first.
Under is the complete transcript of the video above.
My title is Milan Strba. I’m the Head of Progress Advertising and marketing at SuperScale and SuperScale is mainly a full funnel recreation progress platform for cellular video games and blockchain apps.
What are the specificities of establishing a progress technique for a cellular recreation?
What we do at SuperScale is like analyze, optimize and scale however for those who look solely on the scale half you positively want to know your recreation. There are two methods and two foremost issues on the right way to perceive a recreation. One is the retention, it’s a vital metric. And the second factor is monetization, is it advert pushed? Is it hybrid? Is it in-app pushed? That is just like the constructing block, you must know this. Then you might want to even have, within the trendy period, have your MMP arrange so you’re assured along with your knowledge. And the third factor is knowing your neighborhood. What drives them to play the sport, why they selected your recreation and what would they wish to see sooner or later. There are at all times some communities both Discord, Reddit or no matter. And even evaluations are sufficient within the shops. So figuring out the monetization, retention, have your MMP arrange and perceive your neighborhood.
Which one ought to come first: natural progress or paid UA?
Natural progress. Don’t attempt for perfection after I say natural progress. There are limits clearly, don’t attempt to have your recreation localized in fifty languages or one thing or, , having these key phrase evaluation for six months and so forth. Evaluate your self to love an excellent competitors that is like your robust competitor in the marketplace, some massive enterprise or some very profitable one and in case you are a small indie developer attempt to have related retailer however clearly along with your design and your recreation and this aura in your retailer that may suit your recreation. And construct on that and likewise attempt to attain and perceive the communities which can be present. The ASO and the natural is at all times like a constructing block for supporting paid person acquisition. As a result of for those who begin with paid person acquisition and your retailer is in very dangerous form you’ll really feel it on the efficiency of paid person acquisition.
What do you assume are gonna be the app advertising developments of the longer term?
I feel the entrepreneurs are gonna be extra happy with the post-IDFA however the development can be how they’re gonna be okay just like the indicators, it means like all people’s gonna diversify. No person’s going to depend on two or three advert channels Don’t take a look at Fb solely, diversify Make a mixture of socials, advert channels, after which we have now Apple Search Advertisements and Google Advertisements. So make a mixture of these 4 and discover out what works. Don’t be scared. And tied to that, I imagine we’ll see increased high quality creatives and payables.
I feel now’s the time for playable adverts. They’ve been within the trade for a while however many corporations have been battling having profitable playable adverts that would work and convey revenue. Now the advert networks, at the least those that I speak with the key ones they stated that they prioritize you might want to have playable adverts in any other case you’re going to get dangerous visitors or worse visitors. So having these increased high quality creatives and playables is gonna development.
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and many others.).
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