With a give attention to advertising and marketing and communications efficiency and evaluation, Seer pulls knowledge from a number of sources with the flexibility to course of, analyse and visualise efficiency and insights immediately
LONDON, September 12, 2023 – Publitek, a B2B expertise model consciousness and demand era company, has introduced the launch of Seer, a sophisticated knowledge platform that delivers customisable advertising and marketing and communications insights. Engineered to be infinitely scalable, the Seer suite of efficiency monitoring and insights instruments offers real-time, actionable info to gasoline smarter and extra focused advertising and marketing and communications applications.
Constructed to measure built-in advertising and marketing outputs throughout PR, social media, promoting and internet, Seer is the go-to platform for company advertising and marketing managers and their company counterparts to evaluate efficiency and guarantee ROI on advertising and marketing spend.
The Seer platform ingests knowledge from advertising and marketing or gross sales platforms after which cleanses, normalises, shops and maintains the information. On prime of this platform sits focused efficiency and perception purposes corresponding to PR Impression, Social Media Impression, Promoting Impression and Web site Impression. The creation of standardised datasets allows AI-enhanced reporting and insights, together with the automated categorisation of information, and marketing campaign efficiency optimisation, and ultimately, predictive analytics.
These apps inform the story inside the knowledge, beginning on the highest stage of general program impression. Seer calculates impression by a weighted components utilizing a very powerful success standards for every advertising and marketing or communications self-discipline, after which presents the information within the context of trade benchmark rankings. For instance, success standards for PR Impression embody model visibility, viewers attain, viewers relevance, area authority, social shares and extra.
“Seer interprets as seeing a imaginative and prescient for the long run, and in advertising and marketing, the long run is knowledge,” mentioned Nick Clark, Publitek CEO. “Past merely reporting, Seer’s efficiency and insights purposes assist advertising and marketing and communications professionals use knowledge to optimise and improve their applications, budgets and KPIs. Our trade has reached an inflection level at which AI and knowledge are remodeling advertising and marketing; Seer furthers that transformation by permitting shoppers and companies to deeply and effortlessly embed laborious knowledge and deep perception into their strategic applications.”
Seer additionally powers totally customizable reporting. Customized purposes corresponding to Aggressive Share of Voice (SOV) and Aggressive Messaging Penetration can be found. These purposes present one other layer of insights tailor-made to the particular wants of every consumer.
Seer is accessible now each for licensing by shoppers and as a white-label answer for companies. Be taught extra about Seer’s strong capabilities and request details about pricing right here.
Based in 1998, Publitek is an built-in B2B advertising and marketing company with unmatched technical experience and international attain serving to modern expertise and engineering firms join with audiences to vary the world. Headquartered in London and with workplaces Hamburg, Portland and Tokyo, Publitek serves 120 shoppers throughout Asia, Europe and North America. Publitek has skilled communications, advertising and marketing and knowledge analytics employees in eight international locations, together with engineers, technologists, journalists and entrepreneurs that concentrate on growing technique, artistic, content material, PR and digital communications for technical audiences.