How Shopify works with Dotdigital
It ties up properly with Dotdigital’s ‘Multi-store connector’, a singular function that permits our shoppers to attach a number of shops to their Dotdigital account. This is a wonderful choice if shoppers have a number of shops globally with the identical branding however regional variations, akin to language, worth, or foreign money. The function additionally allows retailers to have all their shops related to 1 account, operating their advertising and marketing from one place and reporting throughout all of the shops persistently.
To place into perspective, one among Dotdigital’s shoppers, Renpho, makes use of our multi-store functionality, to attach further Shopify shops to the identical account. It provides layers of advantages to their automation journey, akin to sending separate regional model campaigns and mixed multi-region campaigns. The group can even do multi-regional reporting aggregation, handle particular consumer permissions simply, and phase throughout areas to determine re-targeting alternatives. Renpho has related 9 regional shops to their Dotdigital account utilizing the multi-store connector, which is large.
Moreover, Dotdigital clients are additionally capable of join completely different Shopify shops into particular person Dotdigital accounts (known as baby accounts). This aids them to trace all of the campaigns beneath a single buyer view and obtain one consolidated bill on the finish of the month. Entrepreneurs can construct knowledge silos, seamless consolidated reporting and database storage whereas sharing e mail allowances.
Sennheiser makes use of this setup, permitting for opt-out compliance on the account (retailer) degree with a regional group setup. Consequently, the regional groups solely have entry to their knowledge, campaigns and reporting, which assists with compliance. However after all, customers will be given entry to a number of baby accounts and simply change between them.
These options have been our ‘consumer favorites’ as it’s financially economical and provides them the flexibleness to standardize the foreign money.