The #TikTokMadeMeBuyIt hashtag has greater than 8.1 billion views, so it’s no marvel companies wish to collaborate with content material creators on TikTok. Your model might begin trending and bam! You’re bought out.
Or, so they are saying. However how do you get from mixing in to standing out?
Ecwid by Lightspeed has you lined! We are going to deep dive into greatest practices and errors to keep away from when collaborating with content material creators on TikTok.
If you’re able to reap the benefits of what TikTok has to supply, learn on!
Why Collaborate with Creators on TikTok?
We guess you already know that TikTok is certainly one of the largest platforms, with 1.7 billion customers worldwide. Practically 50% of content material creators are between the ages of 18 and 25, making them the largest age group of creators on the platform. If your audience consists primarily of Gen Z and millennials, you undoubtedly ought to contemplate using TikTok as a place to exhibit your small business by collaborations.
It’s not simply that TikTok’s viewers is large; customers additionally spend a lot of time on the platform. An common consumer spends round 23.3 hours per 30 days utilizing TikTok. The app is a excellent spot to attain a new and extremely engaged viewers.
Plus, you might have already observed (when you frequently use the app) that merchandise go viral like memes and trending sounds. Individuals use TikTok to get impressed, share their suggestions, and evaluate
To discover the proper creators, use TikTok Creator Market. It is a platform that helps join manufacturers with the proper influencers for their TikTok campaigns. You’ll be able to set your focusing on parameters, view profiles of potential creators to collaborate with, evaluate movies submitted by creators… Principally, you handle every part associated to working a collaboration on the Creator Market.
Search for creators utilizing filters in TikTok Creator Market
Now let’s take a have a look at the ins and outs of participating with TikTok content material creators.
Begin with Researching TikTok Communities—And Go Deep
One of the simplest ways to begin your journey into TikTok collaborations is to do some analysis. You wish to spend a while discovering which TikTok communities suit your model.
TikTok customers create area of interest communities round numerous subjects. You is likely to be accustomed to magnificence vloggers or vogue influencers. On TikTok, it can slim all the way down to particular pursuits, like crocheting, vegetation, keto cooking, private finance, passive earnings, light
Use key phrases associated to your trade to search what communities publish on TikTok
For every particular matter or curiosity, there are content material creators with a following. Their followers sometimes belief their
Since there are virtually infinite communities, you will have a variety of creators to select from. Nevertheless, there may be a catch: keep away from randomly reaching out to a bunch of creators, even when they appear relatable to your area of interest. You wish to slim down your creator search and be intentional when selecting a collaborator.
For instance, say you promote sustainable water bottles and lunch bins. One in every of the apparent selections could be going for #fitnesstok and partnering with a health influencer, or #sustainabilitytok and collaborating with a sustainability advocate.
Nevertheless, what different communities do you assume you could possibly faucet into?
For instance, you could possibly collaborate with a creator from #parenttok, since mother and father put together college lunch for their children. Whilst you’ll doubtless skip creators who make movies about homeschooling their children (as they don’t have to pack lunch for college), you could possibly discover many influencers who’re looking for an
One other instance: you could possibly collaborate with a trusted content material creator for #corporategirlies, since working ladies clearly drink water (although we might in all probability drink extra) and probably carry their lunch to work.
You might have many choices when it involves selecting a group to focus your advertising on. Whereas it may be overwhelming, doing analysis may help slim down your search.
The feedback show a
Moreover, do some analysis into what potential collaborators often publish. You don’t wish to uncover after establishing an settlement that their content material is not one thing you’ll really feel comfy endorsing as a model.
To sum up:
- Don’t be afraid to slim down your creator search and faucet into
not-so-obvious communities. - Do guarantee you’re comfy with the creator’s posts and that they’re really related to your area of interest.
Give Creators the Management
Now that you simply’ve discovered your preferrred content material creators, it’s time to allow them to do their magic.
TikTok influencers know what works greatest on the platform. They’ve their very own type of creating content material, constructing interactions with viewers, and participating an viewers. Influencers subsequently know how you can make movies particular to your product or service with most effectivity and attain.
That’s why you must belief creators when it involves creating content material round your model. All you must do is present them with all of the data they want about your product or service, like its options or advantages. Let creators attempt your product and share their real suggestions as they see match. Keep away from pressuring them into following a strict script.
Maddy MacRae makes a video for Hinge sticking to her common comedian format
It’s okay to give suggestions on what you wish to see in the video, however let the creator select the format, language, sound, and many others. To construct belief together with your potential clients, you need the creator to be educated and genuine. It’s onerous to obtain that when the video suits your model however not the creator’s
To sum up:
- Don’t make the creator comply with a
ready-made script that doesn’t match their type. - Do present the creator together with your product or service and all of the needed details about it.
- Do let the creator make a video in their signature format, storytelling method, language, and tone.
Go Simple on Promoting—You Learn That Proper
The aim of any creator collaboration is to promote your
You may assume that pushing your model in the first few seconds of the video is a nice concept, but it surely’s really counterintuitive.
Do not forget that individuals come to TikTok to be entertained. If the video has too many
Don’t be afraid to showcase your model in a while in the video if it is sensible for the storytelling. This will result in higher engagement charges, particularly when in comparison with turning a video into an apparent advert.
An instance of a CTA in the caption
To sum up:
- Don’t push your model in the first seconds of the video.
- Do put CTAs in video captions.
- Do hold the video entertaining somewhat than promotional.
Make (Some) Tendencies Your Pals
TikTok developments may help you attain a wider
For instance, the ASMR development is certainly one of the hottest on TikTok, but it surely doesn’t imply it’s nice for each model and creator. If a creator makes a video for your marketing campaign however tries to goal a development they’re not accustomed to, it may not appear real to viewers. Unsurprisingly, that may harm your small business.
Aside from being related, the video needs to be reusable. If the video seems nice, you may wish to reuse it or enhance it with paid promoting. So when partnering with creators, follow evergreen developments that aren’t prone to disappear any time quickly. For instance, A day in the lifetime of … or Prepare with me are fixed staples of TikTok.
An instance of a Get Prepared with Me video that incorporates a product
To sum up:
- Do ask creators to use developments they’re accustomed to.
- Don’t use developments that make no sense for your model.
- Do follow
longer-term developments so that you would be able to reuse the video later.
If you promote on-line with Ecwid by Lightspeed, you’ll be able to step up your TikTok advertising sport by connecting your Ecwid retailer to your TikTok for Enterprise account. You’ll be able to run totally different advert campaigns on TikTok that characteristic your merchandise, together with Spark Advertisements, which take a creator’s natural video about your product and enhance it with paid promoting to get extra attain.
Be taught extra about promoting on TikTok with Ecwid in our article:
Extra About Content material Collaborations
By following the ideas outlined in this text, you’ll find the proper creators for your model, arrange profitable and symbiotic collaborations, and create participating video content material that resonates with viewers.
If you’d like a deeper dive into collaborations, take a look at our podcasts:
- Influencer Advertising and marketing With out the Guesswork. That is our podcast with Taylor Lagace,
co-CEO of Kynship, an influencer advertising company. He explains why thepay-for-post technique of influencer partnership may be ineffective and affords a extra helpful method. - Develop Your Viewers Collaborating with Different Manufacturers. Content material creators aren’t the solely possibility for collaborations. Different companies may make nice partnerships. Discover ways to join with different manufacturers and what you are able to do if you don’t have a vital viewers but.
Now it’s time for you to get
