Once I first heard about community advertising and marketing, I used to be like, “The place has this been all my life? How come I wasn’t taught this in class?”
The considered doing one thing as soon as and getting paid over and over appeared genius. I used to be hooked. Nadya and I met contained in the trade and we each labored in direction of our aim: rating larger and better inside our firm.
Quick ahead, about 12 years in the past, we went all in and have become full-time community entrepreneurs. The cash was nice, however we have been out each night time till it acquired to some extent the place we began to really feel like dangerous dad and mom. We wished to construct wealth, legacy, and а worthwhile enterprise, however our household has all the time been our prime precedence. However in every single place we seemed, individuals have been both mega-successful in enterprise or nice dad and mom. And we wished each: sufficient cash to dwell an awesome life and sufficient time to share it with our household.
That’s after we turned to the web for solutions. The difficulty was most digital advertising and marketing methods didn’t work for us. As a result of in Community Advertising and marketing it’s not about what works however about what duplicates. So we began creating and perfecting methods of our personal. That’s how the ATM Fb Group Technique was born!
Due to the ATM System, during the last three years, our group introduced in over $100 million in income! And all from the consolation of our own residence, whereas spending high quality time with our kids!
Inside this coaching, you’ll discover out every little thing that you must know concerning the ATM system and the way you should utilize it to construct your companies, leveraging the ability of Fb Teams. So roll up your sleeves and let’s get began!
ATM Fb Group Technique: The Revolutionary Methodology to Construct Your Residence Enterprise
DISCLAIMER: We choose to work with Fb because it’s the platform we used to construct our enterprise. Nonetheless, the identical logic can work on Instagram and LinkedIn.
How the ATM System Works
ATM stands for Add, Tag, Message.
You first add individuals into a non-public (+ hidden) Fb group. Subsequent, you tag them in a submit or a video you need them to see (an announcement submit that explains what your organization/product is all about). After which lastly, message them to see what they favored greatest.
Your aim is to entice the people who find themselves open to your product or alternative and to create curiosity.
Right here’s an instance:
First, ship them a message like this: “Hello, [name]. I’ve been following you recently and I’ve one thing I feel you’d be excited by. I discovered a approach to generate income utilizing Fb. OMG…it’s a must to see this. I’d love so as to add you to our secret group and tag you in a video. It’s actual quick and candy, and it tells you precisely what we do—you’ve acquired to test it out!”
After they reply with “Positive, add me to the Group”, go forward and invite them.
As soon as, they’re inside, tag them within the submit you need them to see, and ship them a message alongside these traces: “I tagged you within the video, I feel you’re going to adore it, let’s discuss once more tomorrow”.
And on the subsequent day, merely comply with up and ask them what they favored greatest and if they want extra data. In the event that they do, add them to a Group Chat with a few leaders and reply with: “Nice! I simply added you to a Group Chat with some superb folks that I work with.”
That manner, you’re getting your self out of the best way and letting somebody extra skilled reply their questions. You’re outsourcing your work, and getting larger ends in return.
>>> Click on right here if you wish to know extra about how one can shut prospects like a PRO!
Listed below are 3 issues to bear in mind:
#1. You’re not a salesman
You’re interviewing individuals to establish certified prospects, not making an attempt to promote all people in your product or alternative. If somebody isn’t excited by your alternative, that’s okay—there are others who’re. You’re sorting, not begging.
#2. It’s exhausting to trust once you’re new
You don’t should be assured to start with, simply courageous. Embrace the suck. You may make up in numbers what you lack in talent. That’s what I did and that was the one manner to enhance!
#3. The ATM system works in the event you do
It takes time to arrange, similar to the rest. Constructing a bunch that produces outcomes remains to be a numbers sport. Most individuals don’t be a part of you after one publicity or one dialog. The extra individuals you expose to the ATM teams and the extra individuals watch your movies, the more cash you’ll make.
Make the ATM System Work for You
Observe the 5-5-3 Prospecting Method & the 15-7 Method
In order for you the ATM system to give you the results you want, it’s a must to suppose long-term. You could have individuals who mentioned “no” to you. They haven’t purchased your product or joined your workforce—however they are going to, ultimately. It’s a matter of you exhibiting up and staying in contact with them.
Use the 5-5-3 prospecting method each day, proactively, to create extra conversations and join with extra individuals.
Right here’s the way it works:
- Good friend up or reconnect with 5 new individuals/day
- Pop the query to 5 individuals/day
- ATM 3 individuals/day
And what must you submit in your Social Media feed? As an alternative of regularly speaking about your product or enterprise, combine the 15-7 weekly method to your content material technique to carry worth and blend issues up. Right here’s the way it works:
- 10 posts/week which might be enjoyable, private, life-style or carry generic worth
- 4 posts/week that supply nonchalant promotion aka. curiosity posts
- 1 energy submit/week that’s a direct promotion
As soon as individuals categorical curiosity, use the ATM Fb Group technique to add them to your group, tag them in a submit, and message them.
If individuals don’t know you, such as you or belief you, they gained’t do enterprise with you. That’s why your essential job is to carry worth to your viewers. How would you want to achieve a degree the place prospects come to you?
A number of the greatest individuals on my workforce and the largest leaders in my group have been my mates, first. Construct relationships!
Continually fill your funnel with new contacts
Add new individuals to the ATM teams each single day. In case you’re solely ATMing 3 individuals/week, you’re not critical about making your corporation work. Take into consideration all these Fb mates that you simply haven’t approached but… and make a transfer.
It’s okay to have only one group for every little thing, however in the event you had to decide on, you’d need one group for your merchandise, and one – for recruitment and enterprise constructing. I like having a bunch devoted to selling the merchandise, and one the place I promote the enterprise, as a result of extra persons are open to purchasing your product than to get in on the enterprise alternative.
Professional tip: Be sure you add individuals to each teams, since you need them to know what they’re selling. I’ve had individuals be a part of the workforce as a result of they have been like, “John, I do know individuals who might use these merchandise. I might promote them.”
What to Put up in Your ATM Teams
Fb teams create social proof and get individuals excited. Take a look at these content material concepts you may submit inside yours:
– Welcome posts: welcome to the workforce/group;
– Earlier than and afters: for instance, present the progress on a weight reduction program (yours or your clients’);
– Recognition posts: rejoice individuals in your corporation group who’re rank advancing
– Shout-outs: individuals getting their first promotion, first buyer, creating their first curiosity submit;
– Testimonials: encourage your clients to share their outcomes;
– Run contests: i.e. five-day water problem, no sugar problem, planking problem, no dairy, no meat, and many others;
– Product demo: present how your product works;
– Do a particular low cost;
– Interview prime leaders.
Get inventive and folks will get pumped up about your content material. If you wish to be taught extra about how one can create curiosity posts, take a look at this coaching >>> 5 Finest Enterprise Curiosity Posts for Fb.
Why the Fb Group Technique Works
The primary time we arrange a Fb group was again in 2013, earlier than we had the ATM system. I keep in mind including this man, who I forgot to comply with up with. He reached out six months later, saying, “Hey, I’m able to get began.” I used to be shocked. That’s once I realized the energy of getting individuals into a bunch! They grow to be a part of your group, of your tradition, and of what you do.
The group is a software, full of sources to enable you to shut enterprise so that you don’t have to clarify every little thing. Contained in the group you educate individuals the methods to construct a profitable enterprise on-line. As a result of they’re duplicatable, anybody new can use them. You clarify all of the vital facets of your corporation. Your purpose is to create impartial leaders in order that your corporation can run with or with out you.
Over to you
Look, I get it.
The ATM system isn’t simple. If it was, all people would do it. All people can be wealthy and have monetary and time freedom.
It does take a while to implement and duplicate. However when you get the grasp of it…there gained’t be a pressure on Earth sturdy sufficient to cease you. You’ll merely rock it.
Bear in mind…there isn’t any progress with out wrestle.
Will you strive the ATM technique out? Are you already utilizing it and seeing the outcomes? Tell us within the feedback beneath. And in the event you discovered worth on this coaching, share it along with your teammates. Somebody may want to listen to this!
Further Assets to Assist You Construct Your Enterprise:
Wish to Know What Instruments We Use to Construct Our Enterprise and Our Model?
- Assets – we usually get requested what instruments we use and suggest, so we put collectively one web page with all our favourite sources. Take pleasure in!
Be at liberty to share this with anybody who may get pleasure from it and likewise remark beneath in your favourite tip or your largest takeaway. We will’t wait to see your feedback!
Electronic mail: firstname.lastname@example.org
We’re home-based business and life-style specialists, private branding and on-line advertising and marketing strategists. We pleasure ourselves on serving to hundreds of entrepreneurs and community entrepreneurs everywhere in the world construct their home-based business empire leveraging Social Media.
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