Out with the previous and in with the brand new! For ANNUITAS’ Adam Needles and Martin Schneider, it’s time to rethink your go-to-market technique.
They be a part of Ignite USA Co-Host, Katie Martell, to clarify how one can take the following large step via a Converged Development Lens. On this episode, they discover why gross sales and advertising alignment would possibly truly be unattainable, the Balkanization of buyer information, and far, rather more.
To search out out extra about taking your GTM technique to the following stage, be sure to attend Adam and Martin’s session at Ignite USA on Might 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets through the use of low cost code PODCAST at checkout right here.
Ignite USA is the place the B2B advertising business comes collectively to attach and be impressed by B2B pioneers and recreation changers. Be a part of us for 2 days of inspirational talks, interactive workshops and roundtables to debate your ache factors and challenges in depth and assist transfer your advertising ahead to new frontiers.