Google formally acquires DoubleClick
In 2008, the European Fee accepted Google’s acquisition of DoubleClick, valued at $3.1 billion.
The fee discovered that the “transaction can be unlikely to have dangerous results on shoppers, both in advert serving or in intermediation in internet advertising markets.”
The deal was first introduced April 13, 2007. The EU started its investigation in November 2007. The US Federal Commerce Fee accepted the acquisition in December 2007.
In 2008, show promoting represented about 32% of whole US internet advertising (roughly $6.7 billion), in line with the IAB.
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From Search Advertising Expo (SMX)
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These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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