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Traackr Simplifies Influencer Product Seeding and Reduces Waste with New Shopify Characteristic I Traackr


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A brand new survey from Traackr, the main influencer advertising and marketing platform, discovered that as much as 65% of manufacturers are sending gifted merchandise to influencers even when they don’t submit in regards to the merchandise after receiving them – revealing how a lot product and time is wasted on seeding campaigns that don’t carry out. To assist scale back the trade’s waste drawback and enhance entrepreneurs’ workflows, Traackr at this time introduced a brand new integration with Shopify that simplifies the handbook technique of product seeding to creators and influencers. 

At the moment, manufacturers desirous to seed merchandise to influencers and creators for collaboration undergo a time-consuming handbook course of – switching from totally different instruments to compile transport addresses, talk forwards and backwards with influencers for product choice, monitor supply and monitor outcomes from the gifting program. The identical survey discovered that greater than half of entrepreneurs are nonetheless utilizing spreadsheets to handle seeding campaigns with influencers – main entrepreneurs to typically do what’s quickest and best: sending to influencers who aren’t or sending extra product than what the influencer needs.

With Traackr’s Shopify integration, entrepreneurs can choose merchandise from their retailer so as to add to their seeding marketing campaign and invite creators on to Traackr. Creators then select which product they need and place the order immediately via Shopify. Entrepreneurs can monitor order standing in Traackr, offloading hours of handbook work. Plus, creators can choose precisely which product they are going to use resulting in improved collaborations and higher outcomes from seeding campaigns.

“Product seeding is often method too time-consuming as a result of now we have an enormous catalog, and going forwards and backwards with creators about what is on the market is just not the most effective use of our time,” mentioned Natalie Kathleen, CEO and founding father of shoe model Jibs. “Traackr hit the nail on the pinnacle, integrating our Shopify retailer immediately into Traackr Studios so creators can go in, browse and choose precisely which sneakers they need. Not solely does it save our crew hours of labor, but it surely helps us dwell our model values of sustainability and empowering each particular person to have fun their individuality.”

Be taught extra about Traackr at www.traackr.com.

About Traackr

Traackr is the all-in-one influencer advertising and marketing platform that helps organizations construct performance-driven applications on a worldwide scale. The platform permits entrepreneurs to optimize spend, unify knowledge, streamline processes, standardize measurement, and guarantee compliance. Traackr powers essentially the most superior influencer advertising and marketing applications on the planet for manufacturers together with L’Oréal, Shiseido, Pandora, Diageo and Samsung. Traackr has hubs in San Francisco, New York, Boston, London, Paris and Singapore. Be taught extra at www.traackr.com.



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