Twitter is trialling a brand new characteristic permitting customers to share “notes” so long as 2,500 phrases. The social media platform usually limits posts to 280 characters. Twitter mentioned the transfer was a response to seeing folks use the platform to submit photos of longer bulletins and steer followers to outdoors newsletters.
The take a look at will run for 2 months and contain a small group of writers in Canada, Ghana, the UK and US.
The brand new characteristic goals to maintain audiences within the Twitter eco-system, with readers capable of see a headline and entry the longer notice by clicking on a hyperlink.
“Because the firm’s earliest days, writers have relied on Twitter to share their work, get seen, be learn, create dialog – every little thing however the precise writing,” the corporate mentioned, making the announcement utilizing the brand new Notes product. “With Notes, the purpose is to fill in that lacking piece.”
The transfer follows Twitter’s buy final 12 months of Revue, a Dutch publication start-up.
On Wednesday, it mentioned it was folding Revue into the brand new Notes product, which permits writers to embed gifs, photographs and different options into long-form essays that may be learn on and off Twitter.
Customers may even have the ability to edit their notes after they’ve been printed.
Social media skilled Dr Laura Toogood mentioned the trial was a big step for Twitter. She mentioned the characteristic would encourage folks to remain inside the platform itself, fairly than linking out to different web sites that may host long-form content material.
“Including this additional functionality implies that Twitter is now ready to compete with a number of the fashionable running a blog platforms and probably entice a brand new viewers and a unique kind of consumer,” she mentioned in an interview.
“It should additionally encourage current customers to weblog inside Twitter, fairly than transfer to different web sites for this function, which is able to assist to retain their viewers.”
In 2017 Twitter elevated the utmost variety of characters for tweets from 140 to 280, following a trial amongst a small group of customers.