Model authenticity is extra vital than ever — and there’s no higher solution to obtain it than by sharing creator content material from the real-world individuals who really use and love your merchandise. ExpertVoice’s enhanced Content material Supervisor is right here that will help you just do that. In the event you aren’t acquainted, the Content material Supervisor is a spot for manufacturers to view, work together with and obtain photos that ExpertVoice members share contained in the platform, no pulling from different social channels or exterior sources.
The upgraded Content material Supervisor permits manufacturers to not solely discover and gather user-generated content material however construct deeper relationships with the content material creators themselves, encourage extra UGC creation and makes social sharing of genuine buyer experiences simpler than ever earlier than.
What makes UGC so vital?
Customers have made it clear they need genuine, authentic content material from actual individuals. Actually, 85% of shoppers discover user-generated content material extra influential than any type of model content material.
- Social campaigns that incorporate UGC see a 50% carry in engagement. 1
- 65% of shoppers say they’re extra more likely to belief a model that posted a UGC picture over a inventory photograph. 2
- Customers discover genuine UGC from actual individuals 9.8x extra impactful than influencer content material when making a buying determination. 3
Sourcing UGC at scale
We all know that sourcing content material from shoppers is essential for manufacturers to remain related, however monitoring down the proper individuals, getting permission to publish their content material and streamlining your instruments is the place the problem is available in.
ExpertVoice’s content material administration ticks all of the containers — a single resolution the place you’ll be able to collect UGC already authorised by content material creators to make use of and re-use wherever you need, acknowledge and rewards contributors to your model and share their content material in a matter of clicks — all inside the identical platform the place you’re already managing your total advocacy advertising technique.
