Prospects in all places are rising uninterested in unhealthy buyer experiences and uninspiring advertising that appeals to the lots, not the person. Because of this, advertising is pressured to vary. The function of the marketer should evolve, and the tech should observe. Right here at Dotdigital, our tech is main the change.
Predictive insights, AI-powered marketing campaign help, and unified buyer information all offer you next-level instruments to ship profitable advertising that stands out and lands with influence.
Let’s discover the brand new options now out there from our Might launch.
Get early entry to the brand new Dotdigital
Welcome to the brand new Dotdigital. We’ve upgraded our platform structure and UI to make sure Dotdigital is all the things you want now, and sooner or later. Taking up board buyer suggestions, the brand new model of our platform displays adjustments within the advertising panorama, and within the methods you need to work. A buyer expertise and information platform constructed by entrepreneurs, for entrepreneurs.
A greater person expertise
We’ve up to date varied areas of the Dotdigital person interface to completely align with the working strategies of the long run marketer. We’ve integrated your feedback and strategies to make it simpler than ever so that you can make the most of all components of the platform to the fullest, and save time because of our new, streamlined navigation.
Modifications embody:
- All channels now beneath one campaigns part.
- New and improved viewers part to handle contacts, segments, personas, and extra.
- Straightforward to find analytics and reporting with the brand new analytics part.
- A brand new join space for all of your information necessities.
Plus, we’ve additionally made enhancements to our marketing campaign administration instruments to make the day-to-day administration of your campaigns run smoother.
Up to date marketing campaign options:
- Easier marketing campaign replies. Marketing campaign replies are actually simpler to handle within the Dotdigital platform.
- Improved sign-off course of. Now you can choose a number of staff members to have sign-off powers inside the platform, lowering backlog and bettering usability for giant groups.
- Higher marketing campaign tags administration. Marketing campaign tags can be utilized to filter and customise efficiency stories in Dotdigital. A brand new devoted space makes it a lot simpler to see and handle all current and new tags.
- Simpler group. Now you can filter your marketing campaign stories by date and even see how transactional campaigns carried out throughout a particular time.
- Easy product search. We’ve additionally made some enhancements to make it faster and less complicated to search out the merchandise you need to embody in campaigns.
Get a stronger, unified image of your prospects
Our new unified contact information expertise means that you can hyperlink all buyer information again to 1 single buyer document. You now have extra methods to establish contacts, and we’ll proceed to develop the sources out there to you, together with our improved API and our ever-growing record of integrations.
Unified contact information means that you can get the complete image, and provides Dotdigital’s analytics instruments extra information to research when creating suggestions for you. Unified contact information is an enormous a part of what powers a CXDP to allow you to raise your buyer expertise.
Why unified contact information is vital
- All of your information in a single place. Your entire contact information can be stored collectively as a single supply of reality.
- A clearer, 360 diploma view. Unified contact information strengthens the insights you might have on a buyer, irrespective of the place that information originates.
- Improved campaigns. Seamlessly create data-led campaigns in Dotdigital, offering extremely related and personalised experiences in your prospects.
- Save time. Profit from your whole buyer information from totally different software program purposes and a number of variations of buyer accounts mechanically syncing to Dotdigital.
- A future-proof platform. Unified contact information ensures Dotdigital grows with you as your small business and tech stack grows.
How unified contact information works
Unified contact information means that you can unify your buyer information from varied advertising channels and totally different software program that makes up your buyer journey, beneath one roof. This offers you the complete image of your prospects’ journey and expertise so you’ll be able to react with related and well timed communications throughout a number of channels.
Unified contact information is now in a Public preview, so you’ll be able to self-enroll right away to unify your contact information in case you want to. All of our prospects who took half within the restricted early-preview like it, so we’re assured you’re going to as properly.
An improved API
Our improved API helps you higher unify your information by making it simpler to attach your techniques. Better effectivity and velocity means you’ll be able to get pleasure from excessive velocity entry to information and simply put in and get out the info you want. There’s additionally extra steering that will help you construct your integration and troubleshoot any points points, quicker than ever earlier than. Our improved API is able to combine together with your advertising stack now, and sooner or later too. Versatile infrastructure signifies that our platform is constructed to develop with you, and help you in that progress too.
Some highlights embody:
- RESTful API with JSON payloads.
- Larger than ever name charges.
- Excessive efficiency real-time information entry, with bespoke content material choice standards.
- Excessive throughput bulk information import mechanisms.
- Help for service versioning to make sure you mechanically entry the perfect model of the service with out backward comparability points.
- Unified safety throughout all our APIs.
Tips on how to get began
You can begin utilizing the brand new Dotdigital in the present day! Simply head to this text in our assist heart for extra info.
The facility of generative AI at your fingertips
At Dotdigital, we’ve lengthy utilized AI expertise to give you subtle insights, discover engagement and income alternatives, and supply concrete actions so that you can implement. Our newest launch continues to construct on this by supplying you with useful ideas and methods on tips on how to enhance your marketing campaign you if you’re placing collectively e-mail content material, or writing your subsequent topic line.
Powered by WinstonAI
WinstonAI encompasses all types of recognized and new sensible expertise within the platform. At the moment we’re specializing in his generative AI capabilities. To do that, WinstonAI attracts on Microsoft Azure’s generative AI expertise (GPT-3.5) to supply strategies and inspiration on tips on how to take your marketing campaign content material to the subsequent stage. Working additionally with Microsoft offers us with the safety and enterprise promise of Azure, so you’ll be able to ensure that you’re adopting AI responsibly.
What’s generative AI?
Generative AI is a type of machine studying that may produce varied sorts of content material, together with textual content, imagery, and even audio, by analyzing big quantities of earlier information. Latest breakthroughs within the expertise imply that the ability of generative AI is now accessible to entrepreneurs of their day-to-day work, and we’ve integrated this into the Dotdigital platform.
Why generative AI in advertising is vital
- Get inspiration. WinstonAI seems if you create an e-mail marketing campaign and offers related and personalised inspiration based mostly on analyzing swimming pools of information.
- Keep centered and save time. You’ll obtain AI-powered strategies simply if you want them most. WinstonAI is definitely made a part of your current processes.
- Higher content material, extra engagements. WinstonAI provides recommendations on tips on how to enhance the tone of your e-mail, factors out the place your viewers would possibly want further element, and highlights alternatives that may make your marketing campaign much more profitable.
- Topic line help. WinstonAI will present three topic line alternate options to the one you’re engaged on. These suggestions are based mostly on information out of your 25 most up-to-date e-mail sends, to make sure the recommendation is tailor-made to your model and marketing campaign model.
Predictive analytics
Know your prospects’ subsequent transfer earlier than they do with predictive analytics. AI analyzes your buyer information to create intelligence-driven predictions, so that you don’t have to depend on guesswork.
Predictive analytics let you realize what engagement and income alternatives are on the horizon and means that you can be proactive in changing that buyer. This makes it simple to behave at simply the best second to extend gross sales and put efficient, long-term retention methods in place.
Why predictive analytics are vital
- Stronger campaigns. Enhance buyer concentrating on with clever insights powered by information.
- Enhance CX. Present an enhanced buyer expertise with knowledgeable personalization and just-in-time concentrating on.
- Save time. Let the tech do the heavy lifting for you, so you’ll be able to concentrate on different marketing campaign components.
- Be one step forward. Get unique intel to create proactive concentrating on methods that may hold you forward of the sport.
- Insights you’ll be able to belief. Have extra confidence in your campaigns, impressed by concrete information evaluation.
How predictive analytics works
Our predictive analytics concentrate on:
- Churn likelihood: (e.g. This buyer is 40% prone to churn).
- Predicted subsequent buy date: (e.g. This buyer’s subsequent buy date is predicted to be June 3).
- Predicted buyer lifetime worth: (e.g. This buyer’s predicted CLV is $360).
- Predicted whole future orders: (e.g. This buyer is predicted to have three future orders in whole).
The information can be out there in:
- Single buyer view as dynamic metrics.
- It’s also possible to create segments that use predictive metrics to decipher which prospects to incorporate.
How you should use predictive analytics
- Stop shopper churn. Simply establish which prospects are liable to leaving your model. Be proactive and goal these prospects with a robust win-back marketing campaign.
- Hit targets quicker. Phase contacts based mostly on predicted subsequent buy date and create campaigns with pressing messaging to encourage gross sales, resembling time delicate low cost codes and free transport for a restricted time solely.
- Encourage loyalty. Goal prospects which can be prone to store elsewhere by making a phase based mostly on whether or not they have missed their predicted buy date. Make these prospects really feel valued and revive their curiosity earlier than they go to a different model.
- Drive profitability. Establish and reward your future high-value prospects with predicted buyer lifetime worth. Nurturing these prospects early on may help guarantee long-term success.
To get began with predictive analytics, signal as much as our unique early entry preview right here.
What else is coming on this launch?
New marketing campaign warmth maps
New marketing campaign warmth maps present a transparent, visible map of the place contacts are partaking together with your emails. Warmth maps use a site visitors mild system to visually spotlight the place probably the most clicks happen, with pink that means most clicked, and inexperienced that means least clicked.
This lets you re-structure your emails to make sure key content material is in probably the most distinguished positions.
New Shopify and WooCommerce metafields
We now sync metafields (additionally referred to as customized fields) as a part of our out-of-the-box integrations for Shopify and WooCommerce. Retailers will be capable to make the most of the additional information they retailer in opposition to their prospects and orders to create much more personalised experiences.
Metafields can be synchronized mechanically and can be utilized to to create segments, energy hyper-personalized dynamic content material, and be deciding elements in automations and extra.
New Gorgias integration
Gorgias is a customer support platform constructed particularly constructed for ecommerce manufacturers. It permits help reps to speak with prospects throughout a number of channels, together with reside chat, SMS, social media, e-mail, cellphone and extra.
This integration will let you
- Get extra perception into your prospects, enabling you to personalize the messaging, content material, channel and timing of your communications.
- Exclude contacts based mostly on ticket standing.
- Robotically enroll contacts right into a program when their ticket is closed.
Again-in-stock notifications
As a part of this launch we launched back-in-stock notifications for all Huge Commerce and Adobe Commerce (previously Magento) retailers utilizing Dotdigital. Shopify retailers have been utilizing and loving this characteristic for just a few years. Our easy-to-use configurator means you’ll be able to create on-brand notifications very quickly in any respect and begin producing extra income within the background right away.
As soon as a buyer has signed as much as back-in-stock notifications out of your website, you’ll be able to ship them a triggered e-mail as quickly because the merchandise is on the market to buy. Again-in-stock e-mail automations are a easy but efficient resolution to recovering in any other case misplaced income. Not solely do you save that preliminary sale, but in addition cut back the possibilities they are going to store from a competitor (there after which, but in addition sooner or later).
Over to you
Now it’s over to you to get began with these new options, and naturally attain out to your Buyer Success Supervisor or head to our assist heart in case you want any extra info.
We’re additionally working a number of webinars to help this new launch, join under.
