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What’s PIM (Product Data Administration)?

What’s product info administration (PIM)?

Product info administration is the method of managing and enhancing the product info throughout your promoting platforms. This course of (generally known as PIM) includes all product content material and digital belongings, together with photographs, movies, personalization renderings, product categorization and extra. 

The aim of product info administration is to enhance your promoting efficiency throughout omnichannel and multichannel touchpoints. The intention needs to be to attain this while delivering a fascinating procuring expertise.

What’s a PIM system?

Product info administration might be made simpler for retailers and producers alike when utilizing a top quality PIM answer. This software successfully simplifies your information importing, dealing with and optimizing processes.

As soon as product listings are created or up to date, these adjustments are mechanically synced throughout your whole related market and platforms. This permits your crew to not solely save huge quantities of time and useful resource on product info administration, but in addition to counterpoint the standard of your product information and drive extra gross sales in consequence. Errors might be simply recognized and corrected, whereas duplicate listings and lacking information will also be eradicated.

Why do companies want a PIM software?

Whether or not your online business is B2B or D2C, you’ve possible come to understand the significance of sustaining high quality product information – and the problem of attaining this. Lacking information, deceptive info and error-filled content material might be vastly detrimental to your gross sales. These points might be the deciding think about a lack of sale or a product return.

In reality, 88% of American corporations are anticipated to have been affected by unhealthy information high quality, with the common firm shedding round 12% of its income. On prime of this, IBM have estimated a lack of $3.1 trillion annually for the US economic system in consequence.

Happily, there’s a technique to mitigate this and guarantee your online business doesn’t grow to be simply one other statistic. Using a PIM answer corresponding to Gross sales Layer might help you to optimize your processes, streamline your departments and guarantee a vastly improved product expertise in your prospects. 

Listed below are only a few methods this may be achieved:

Lowered Knowledge Entry

In case your crew is presently counting on spreadsheets and a number of methods with which to handle product information, there’s a enormous chance that point and useful resource is being wasted. With a PIM in place, you may take away the necessity to manually enter product information throughout every channel, and you may set up a complicated product taxonomy.

Catalog and stock information monitoring in real-time

By appearing as a centralized system, your PIM can sync your product information, each for digital and print catalogs, throughout your ecommerce platforms and channels. This ensures high quality and correct information is being introduced to your on-line patrons at each touchpoint and stage of the shopping for course of. 

You’ll be able to observe product information throughout your catalogs, stock, and provide chain information in real-time, simply figuring out any errors or lacking information fields. You’ll be able to then make any mandatory adjustments and feed this new product info throughout channels mechanically, within the appropriate format and in real-time, by use of an API. 

Centralized database

As an alternative of internet hosting your product info in scattered repositories, a PIM platform can be utilized as your single supply of reality. This fashion, you may make certain that your whole related gross sales channels are presenting the proper product info. As well as, any info sourced by your crew throughout totally different departments may even be constant. 

This centralization additionally empowers you to translate catalog contents into a number of languages and localize your information to match worldwide requirements and market norms.


To fulfill buyer expectations and higher the person expertise, your digital shelf wants extra info than only a copy-and-pasted product description. Other than a bespoke description, you’ll additionally must enter the next for every product itemizing:

  • Product specs
  • SKU numbers
  • Weight and different measurements
  • Pictures
  • Movies
  • USPs
  • Data of post-purchase help 

Amassing all of this information from stakeholders throughout your group or from third events might be an exhausting course of. That is made all of the extra laborious by outdated spreadsheets, information errors or lacking fields and communication points throughout departments. On prime of this, the problem exists for each your present merchandise and for any new product traces or manufacturers you wish to launch. 

With a PIM system, you may simplify the whole course of and add your total present product database. Our fast onboarding course of will assist you centralize and optimize your product catalogs very quickly in any respect. Plus, while you’re able to scale and launch new merchandise, we might help you scale at whichever tempo you want.

Which product information must be managed in a PIM system?

With a PIM, you may enter, enrich and synchronize a variety of product information, not restricted to:

Technical information

This contains info corresponding to measurement, weight, shade, dimensions and different technical specs. By offering a complete view of the technical elements of every product, you may present a greater product expertise and cut back the chance of a product return. 

Under is an instance of an IKEA itemizing for a Hauga Upholstered mattress body.


IKEA product data


As you may see from the picture above, this greatest apply technical information contains all the mandatory specs. This helps to teach potential patrons concerning the prime quality of the product marketed, and set up the shoppers’ expectations in consequence.

Utilization information

The primary goal of utilization information is solely to explain how buyers ought to use your product. This may embrace suggesting main and extra use circumstances to assist the client perceive the complete capabilities of the product and guarantee a better diploma of buyer satisfaction. 

With the identical instance, of IKEA’s Hauga upholstered mattress body, we will observe the implementation of utilization information in a product itemizing. Whereas it’s very apparent {that a} mattress body’s fundamental utilization is to boost the mattress above the ground, IKEA additionally suggests numerous different use circumstances. These embrace leaning in opposition to the delicate, padded headboard whereas studying or watching TV in mattress and storing further quilts and pillows below the mattress. 


IKEA product description

This information could, once more, appear to level out apparent options for many mattress frames. Nevertheless, they assist to supply an additional incentive for purchasers to buy the merchandise.

Emotional information

This information intends to create a deeper tie between the product and potential purchaser via use of emotive language. 

The IKEA mattress body is but once more a powerful instance of emotive language getting used to extend the chance of a sale.


IKEA product page

When used successfully, phrases corresponding to “heat and softness” can be utilized to raise a product’s place within the eyes of the client.

How can Gross sales Layer’s PIM assist your online business?

At this level it goes with out saying {that a} PIM answer is totally indispensable for each retailers and producers. By collating and managing your product info with Gross sales Layer’s PIM software, you may enhance productiveness, scale your online business and save money and time throughout your group. 

Our global-leading PIM answer is suited to corporations of all sizes, enabling you to handle and enrich hundreds of thousands of product information fields and hundreds of product classes throughout a number of manufacturers. 

With Gross sales Layer’s PIM, you too can:

  • Combine any information supply (spreadsheets, ERP methods, or others).
  • Optimize your product content material for search engine optimisation and analyze information high quality.
  • Automate the creation and updating of product content material to any gross sales channel, platform or market in real-time. 

Get began with a free trial for 30 days and learn how Gross sales Layer can prevent money and time, optimize your processes and assist take your online business to the following stage.


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