TikTok isn’t only a Kesha banger or the sound of a clock anymore. It’s a platform the place customers can effortlessly scroll by a various array of brief video content material, starting from viral dance strikes to the newest superstar gossip and cooking hacks.
No matter one’s curiosity, TikTok provides an array of influencers with distinctive niches and content material for everybody to get pleasure from. On this weblog, we highlight among the high TikTok influencers that manufacturers ought to regulate in 2024.
Why TikTok influencer advertising and marketing is vital for manufacturers
Let’s be sincere, our consideration spans aren’t what they was once, and most of the people now eat content material by social media and brief video platforms like, you guessed it, TikTok! The first customers are Gen Zers, who make up 60% of TikTok’s viewers.
So, why does Gen Z love TikTok a lot? Gen Z yearns for authenticity and prefers content material from “actual individuals” fairly than company robots, which is comprehensible. TikTok provides a platform the place people can share their experiences and provides recommendation in a protected area, fostering a way of group.
GRIN’s article delving into All the things You Have to Know About TikTok Influencer Advertising and marketing additional explores the intricacies of selling to Gen Zers.
GRIN’s TikTok influencer listing: high creators to comply with in 2024
1. ZZZachariah
Whether or not he’s testing out cooking devices such because the Betty Crocker Bake’n Fill Bake Set or embodying one in every of his well-known wigged characters, Zachariah Porter, higher often known as ZZZachariah on TikTok, is bound to maintain everybody entertained together with his relatable but comedic content material.
He at the moment has 4 million followers and has expertise working with manufacturers corresponding to Visa. His content material can be splendid for manufacturers searching for relatable, humorous content material that includes their merchandise.
2. Cozy.video games
Kennedy Rose is her identify and coziness is her sport. Along with her earthy tones aesthetic, soft-spoken voice, and interesting gaming content material like Animal Crossing, she provides viewers heat and authenticity. With over 500,000 followers, her content material spans from sport evaluations to adorning and way of life vlogs, all radiating coziness.
She has loads of expertise working with manufacturers and at the moment has a partnership with Greatest Purchase. Her content material would swimsuit any model in search of a relaxed but interesting vibe.
3. Yourchubbyvintagenana
The well-known grandfluencer, Diane Shiffer, affectionately often known as Yourchubbyvintagenana, welcomes viewers into her pleasant classic house. There, she graciously serves espresso in delicate china cups whereas offering comforting recommendation.
Her content material ceaselessly showcases her baking selfmade items and sharing way of life vlogs, all whereas adorned in classic apparel. Shiffer’s tranquil and comfy demeanor has garnered her 970,000 followers. Manufacturers searching for a relaxed and comfy method would discover her a great collaborator.
4. S_johnson_voiceovers
Stefan Johnson, self-proclaimed “Snack Daddy,” makes use of his velvety baritone voice to evaluation varied snacks/meals together with Eggo Brunch in a Jar, a cream liqueur, (it’s a factor) and Sonic’s Peanut butter burger (that can be a factor).
The snack fanatic’s content material has captured the appetites of over 7.8 million followers. His content material is seasoned with humor and honesty, providing a fusion of leisure. He has collaborated with manufacturers corresponding to Pandora, Mcdonalds, and Cartoon Community. Manufacturers searching for a mix of enjoyable and honesty would discover nice synergy with him.
5. Mualesandro
Magnificence guru Alessandro Cardoso believes within the mantra “honesty over hype.” Together with his magnificence blender at hand, he delivers sincere evaluations on make-up merchandise starting from drugstore to excessive finish, making certain you at all times put your greatest face ahead. Consider his method as that of a hilarious but sincere bestie. His no-nonsense and humorous content material has snagged him 1.1 million followers. Manufacturers aiming for participating and entertaining content material that resonates with a youthful viewers ought to take into account collaborating with him.
6. Trendycurvy
With Kristine Thompson, vogue isn’t nearly developments—it’s about empowerment and enjoyable. From vogue hacks to experiments, she’s at all times exploring how completely different kinds flatter a curvy physique, providing up recommendation and inspiration alongside the way in which. Her ardour for vogue has earned her 1.8 million followers. The type aficionado has expertise with collaborating with manufacturers like Cetaphil.
7. Money.and.savv
Savannah Sylvester’s pup, Money, could also be a pint-sized canine, however his sassy perspective is bigger than life. On TikTok, Money is seen curled up in his cozy donut mattress whereas his proprietor greets him, saying, “Oh, have a look at this good-looking bobansome.” In the direction of the top of the video, that’s when the tiny pooch lunges.
The feisty demeanor of the Pekingese Chihuahua combine canine has garnered over 1.1 million followers. The pair has collaborated with manufacturers corresponding to Bloom. Manufacturers aiming for a pet-friendly humor vibe ought to take into account partnering with them.
8. Thehomosapienexperience
When looking by the TikTok web page of besties Brandon Contreras and Matt Curiano, you’ll discover of their bio that it’s described as “A Queer House to Chortle and Love.” Viewers will definitely just do that! The fabulous duo’s content material ranges from hyping you as much as participating skits, corresponding to reacting to a marriage speech as your supportive homosexual greatest buddies.
Their unbeatable chemistry and extremely relatable content material have skyrocketed them to over 1.4 million followers. They’d be good for manufacturers in the hunt for upbeat and inventive vibes.
9. Lookinggoodinphotos
Us millennials have that one pose… yeah, what pose I’m speaking about – that teapot pose or that awkward squad pose in group photographs. Nicely, Christine Buzan is right here to repair that and make all of us look snatched in 2024. She goes over poses to facial expressions and poses for each physique kind so you may all look image good. Her informative and easy-to-follow information has garnered her over 1.7 million “posers” (her time period for followers). She has expertise working with manufacturers like Adore Me and Pantene. Manufacturers seeking to seize consideration ought to collaborate along with her.
10. Da_narrator
Whether or not you’re looking for a top-notch film suggestion from varied genres or brief movies, Bryce Vaughn’s web page has bought you lined. The self-proclaimed “movie junkie” provides concise descriptions and mini-reviews with none plot giveaways, making certain viewers can watch with ease (as a result of no person likes spoilers).
Vaughn has earned over 2.8 million followers and has labored with manufacturers like Hulu. Manufacturers aiming to workforce up with a film aficionado ought to positively take into account working with him in the event that they need to make their collaboration a blockbuster hit.
Key takeaway: Prime TikTok influencers are right here to remain.
Because the platform grows in reputation, particularly amongst Gen Z, it’s protected to say that TikTok influencer advertising and marketing is right here to remain. The creators listed on this weblog are simply 10 of hundreds of thousands of creators you may leverage to carry authenticity and relatability to your subsequent marketing campaign.
