10 product launch electronic mail examples [+what they did right]

Studying Time: 15 minutes

If you’ve created an important product, all that must be achieved is selling it to get prospects. However, that’s simpler mentioned than achieved, seeing as there’s numerous issues you need to get proper to have a profitable product launch.

Considered one of these is advertising your product launches effectively. That’s the place product launch emails are available in. They assist inform your viewers concerning the new product and provides it the enhance it wants.

The excellent news is that Individuals wish to obtain promotional emails. As lately as November 2023, manufacturers skilled a 24.5% improve in orders. This was after sending greater than 2.5 billion promotional emails, a 35.3% improve from 2022.

To make the precise first impression, your product launch emails need to hit dwelling.

After studying this put up, you’ll know precisely how to try this.

Right here’s what we’ll cowl:

• Sorts of product launch emails
• How you can write product launch emails
• Product launch electronic mail examples

Sorts of product launch emails

Product launch emails are a key a part of any product launch marketing campaign. Relying in your advertising purpose, you should use them to announce a brand new product or function, encourage pre-orders, or generate pre-launch buzz. 

Most significantly, product launch emails present all the small print the prospects must make a purchase order.

Listed below are the various kinds of product launch emails that you should use as part of your marketing campaign, every with its personal advantages:

• Product launch emails. These emails are used to share information about new merchandise or a brand new model of an current product.
• Assortment launch emails. You need to use assortment launch emails to showcase your new product line or assortment.
• Pre-order emails. This kind of electronic mail is shipped out earlier than or throughout a product launch to generate curiosity and to encourage prospects to position orders prematurely.
• Product version launch emails. Entrepreneurs use these emails to announce a restricted version of merchandise and construct anticipation round them.
• Product function bulletins. Most of these emails are used to announce new options of a product.

How you can write product launch emails

Crafting compelling product launch emails requires a strategic method to captivate your viewers and drive engagement.

“Replicate on previous product launches; they’re a goldmine of insights. Analyze suggestions, study from errors, and have fun wins.  At Omnisend, we all know the worth of leveraging historic information to refine methods. Every launch is an opportunity to reinforce, making certain future success by means of steady enchancment.”  – Rytis Lauris, CEO & Co-founder of Omnisend

Listed below are key suggestions to make sure your emails resonate successfully:

Phase your record and personalize the messaging

Keep away from blasting each subscriber with basic product launch emails. As a substitute, tailor customized and related messages for the segments probably to purchase. Let previous purchases or exercise information you.

Craft easy however compelling topic strains

Make investments time in drafting a catchy topic line that piques curiosity. It ought to entice your subscribers to study extra about what you need to supply.

You wish to keep away from utilizing generic or imprecise phrases like “We’ve one thing new for you”. As a substitute, be particular and use benefit-oriented language.

Create a way of urgency

Embody time-sensitive affords or unique offers to instill a way of urgency. Clearly talk the limited-time nature of your product launch promotions. This will immediate faster motion out of your viewers.

Use persuasive visuals and scannable content material

Excessive-quality photographs and movies may help create an impactful, constructive first impression. Use interesting visuals that load effectively to showcase your product’s options.

Additionally, make your electronic mail simple to learn through the use of bullet factors, quick paragraphs, and subheadings.

Embody a transparent call-to-action

Have a transparent and compelling CTA telling readers what to do subsequent. Ideally, you wish to direct recipients to your product web page. Guarantee your CTA is seen, actionable, and pressing.

Check and refine

A/B check totally different components of your electronic mail, together with topic strains, visuals, or CTAs. Analyze the info to repeatedly refine your method to product launch emails. Additionally, ship check emails to substantiate your message seems good throughout totally different units.

10 product launch electronic mail examples

In the event you’re in search of some inspiration in your subsequent product launch electronic mail, look no additional.

We’ve compiled a listing of 10 finest product launch emails that can assist you get began.

From eye-catching visuals to witty copy, these product launch emails hit the precise observe.

1. Partake Meals

Topic line: We virtually can’t consider our eyes 👀

Kind: New product launch

The brand new product launch electronic mail marketing campaign from Partake Meals, an allergen-friendly snack firm, will get a number of components proper by following electronic mail topic line finest practices.

First, the quick and emoji-infused topic line is designed to spice up engagement. In any case, 58% of individuals will open an electronic mail if the topic line has an emoji.

And, 44% of those that use emojis are probably to purchase from manufacturers that use emojis to promote merchandise. Adobe’s research additionally exhibits manufacturers that use emojis are perceived as approachable and pleasant.

The second component this product launch electronic mail will get proper is the variety of phrases within the topic line. The candy spot for enhancing open fee is between 5 and seven.

A delightful colour palette and a transparent worth proposition mix to generate pleasure concerning the new product.

Essentially the most attention-grabbing component, after all, on this product introduction electronic mail, is animation. Other than including an additional layer of visible curiosity, animation may help strengthen model id and enhance model recall. These are the the reason why 51.28% of entrepreneurs are utilizing animated GIFs in advertising emails.

There are alternative ways to make use of animation in emails, proper from showcasing how the product works to highlighting the important thing message within the electronic mail.

Right here, Partake Meals has used animation within the background to match the brand new product’s identify (“tender baked birthday cake”), emphasizing the celebratory temper.

What this product launch electronic mail does proper:

• Brief and crisp topic line that attracts consideration
• Attractive visuals
• A really clear worth proposition
• A well-placed emoji that provides levity and persona to the message
• A distinguished CTA

2. Amundsen Sports activities

Topic line: Our Coming Soons ❄️

Kind: Product assortment launch

If you’re seeking to give your loyal prospects particulars of your upcoming merchandise, take an in depth take a look at this new product announcement electronic mail from Amundsen Sports activities, an outside clothes model.

The quick and easy topic line and the emoji inform readers what to anticipate and why they need to open the e-mail.

In our analysis of the finest Black Friday electronic mail topic strains, we discovered that emails with to-the-point and quick topic strains are the highest-converting ones. 

When opened, Amundsen’s electronic mail tells readers precisely what they should know earlier than including the merchandise to their want record. The clear design and use of minimal textual content make this electronic mail really feel elegantly understated, whereas nonetheless managing to pack in all of the important particulars concerning the new product.

Like different product launch emails on this record, Amundsen Sports activities’s electronic mail makes good use of visible hierarchy to get the message throughout successfully. Along with the copy, the format, design, and even the colours you employ could make an enormous distinction in how your message is obtained by recipients.

Whereas the visuals information recipients by means of, the headings and subheadings break up your content material and make it simpler to scan.

What this product launch electronic mail does proper:

• A clear, clutter-free design that attracts consideration to the product assortment.
• Clear info on what the upcoming merchandise are, why readers want them, and find out how to purchase them.
• A to-the-point topic line with a related emoji.

👉 Take an in depth take a look at Amundsen Sports activities use of emails: Amundsen Sports activities’ electronic mail advertising technique

3. Holo Taco

Topic line: Put together to be 🧲attracted🧲 TOMORROW💅

Kind: Product launch announcement

Well timed and visually fascinating, this product teaser electronic mail marketing campaign from Holo Taco, a model that makes holographic nail polish, is all about drawing consideration to its new magnetic nail polish assortment.

Holo Taco’s emails are all the time filled with power and pleasure, and their most up-to-date one for the magnetic nail polish isn’t any totally different. Using daring colours and dynamic imagery within the electronic mail actually makes it electronic mail pop, and it’s positive to get recipients excited concerning the new product.

The topic line has all the weather that may pique the readers’ curiosity, proper from energy phrases comparable to “put together” and “attracted” to creating a way of urgency with “tomorrow.”

In actual fact, a Worldata research has discovered utilizing the phrase “tomorrow” within the electronic mail topic line can improve open charges by 25%.

Incorporating emojis in your emails must be achieved thoughtfully. Whereas there’s no strict guideline on their splendid amount, making certain emojis align together with your message and branding is essential to constructing belief in your model.

As an example, Holo Taco’s topic line has two magnets that convey that the product has one thing to do with magnets, and likewise create a way of urgency through the use of the colour pink.

To get the steadiness of emojis proper, it is very important know your target market. Moreover, use emojis in electronic mail topic strains to save lots of house, convey emotion, and make your messages stand out.

One other factor this product launch electronic mail from Holo Taco will get proper is the timing. The e-mail was despatched out simply earlier than the vacation season to advertise the giftable assortment.

In the event you’re seeking to ship a product launch electronic mail for the vacation season, you’ll wish to ship it out on the proper time—not too early (folks will neglect) and never too late (you don’t wish to miss the hype).

What this product launch electronic mail does proper:

• Begins the topic line with an motion phrase that entices readers.
• A short however compelling message that provides recipients simply sufficient info to whet their urge for food with out giving an excessive amount of away.
• Good use of emojis within the topic line and electronic mail consistent with the model communication model.
• A high-quality, partaking picture.

4. Grammarly

Topic line: NEW: Tone detection has arrived! 🤔 🤩 👍

Kind: Product function announcement

Creating an efficient product launch electronic mail is all about reaching the proper mixture of an attractive topic line, useful content material, and visuals that assist the textual content.

That is precisely what this product launch electronic mail from Grammarly, a widely known proofreading platform, does when asserting the brand new AI-based tone detector. The product launch electronic mail does two issues effectively:

• It addresses the readers’ ache level (understanding how their electronic mail comes throughout to readers).
• Makes use of animation to point out how the tone detector works.

As you’ll be able to see, the e-mail attracts consideration to a very powerful info with the assistance of animation. This system may help you make sure that your electronic mail stands out in recipients’ inboxes and that they’re capable of rapidly perceive and act in your message.

Whereas utilizing animated GIFs, observe that bigger GIFs are poorly optimized for sure units. 

To keep away from loading points, you’ll want to verify the file measurement is lower than 250 KB.

What this product launch electronic mail does proper:

• Use of animation to hook readers and show how the product works.
• Concise, but, informative textual content.
• A transparent CTA that highlights the worth of the product relatively than forcing readers to “enroll” or “buy.”
• Intelligent use of related emojis within the topic line.

5. Huckberry

Topic line: Huckberry 🤝 Taylor Sew

Kind: Restricted-edition product assortment launch

Let’s take a look at all the weather that Huckberry’s product launch electronic mail aces.

With regards to a limited-edition product launch electronic mail, it’s essential to create a way of urgency. In our analysis, we have now discovered that better-performing electronic mail topic strains have shortage and time references comparable to “now,” “whereas they final,” “till midnight,” and “immediately.”

Additionally, you will want to focus on the distinctive options of the gathering, like unique designs or restricted portions to faucet into the worry of lacking out (FOMO) of your viewers.

Huckberry’s electronic mail topic line does this effectively by merely stating “restricted version product assortment launch.”

Among the finest practices to make your electronic mail stand out is to make use of eye-catching visuals like photographs or movies. With regards to capturing consideration and showcasing product options, video electronic mail advertising is especially efficient.

Whereas this product launch solely makes use of photographs, the visible impact it achieves is actually one among its strongest factors.

Together with top-notch product pictures, one of many components that stand out on this product launch electronic mail design is the uneven visible hierarchy. 

Uneven visible hierarchy is a crucial design precept in electronic mail design. It permits you to create a hierarchy of knowledge that’s simple in your recipients to know at a look.

There are a couple of alternative ways to create an uneven visible hierarchy in your electronic mail designs.

You need to use totally different font sizes, colours, textual content therapies, or totally different sizes of photographs to create visible cues in your recipients. In any case, the purpose is normally the identical: to information the reader’s eye by means of the e-mail in a means that is smart and highlights a very powerful info. 

And, Huckberry features a easy and direct call-to-action so recipients know find out how to buy the gathering.

What else?

The introductory paragraph compares the collaboration between Huckberry and Taylor Sew with the well-known NFL pair of Montana and Rice—one thing that’s positive to resonate with its target market.

This messaging catches the eye of each the goal teams—those that love Taylor Sew model and people who are followers of NFL stars. This helps construct belief in Huckberry too.

What this assortment launch electronic mail does proper:

• Speaks buyer language (goal prospects are males who find out about Montana and Rice [NFL stars] and Scorsese and De Niro).
• Makes use of model recognition to draw consideration (Taylor Sew is among the finest Shopify clothes shops)
• Creates a way of urgency (“snap your sup earlier than this limited-edition launch turns into historical past”)
• Showcases a number of merchandise, giving prospects a couple of choices to test
• Incorporates unbelievable product photographs

👉 Study extra about making a successful product line for ecommerce.

6. Meow Meow Tweet

Topic line: Once we say “throughout”… 😉

Kind: Product launch

Meow Meow Tweet, a Brooklyn-based firm, makes all-natural, vegan, and cruelty-free skincare merchandise. Their product launch electronic mail for “Aloe Rose Lotion” ranks among the many finest skincare electronic mail examples.

It begins off with a cheeky topic line, follows it up with neatly organized textual content that attracts your consideration to a very powerful options of the brand new product, and ends with a transparent CTA.

With regards to electronic mail advertising, a humorous and witty topic line will be your finest buddy. Not solely will it enable you stand out in a crowded inbox, however it may possibly additionally assist encourage your recipients to truly open and browse your message.

In fact, not all electronic mail topic strains must be humorous. However in the event you’ve received a humorous message to share together with your subscribers, why not go for it?

Somewhat little bit of humor can go a good distance in direction of making your emails extra partaking and memorable.

So what makes a very good humorous or witty electronic mail topic line? 

Your topic line must be associated to the content material of your electronic mail in a roundabout way. In any other case, your recipients could really feel misled and even aggravated. Be inventive together with your wordplay and don’t be afraid to experiment. In any case, a part of the enjoyable of a humorous topic line is seeing how far you’ll be able to push the envelope.

What this product launch electronic mail does proper:

• Piques curiosity with a cheeky topic line ( “once we say “throughout”… 😉.”)
• The restricted colour palette and uncluttered design optimize readability.
• Nicely-written copy that ties the advantages of the product to the corporate’s values.
• Intelligent use of emojis all through the e-mail.

👉 Associated: Discover ways to create efficient CTA buttons in emails

7. Ugmonk

Topic line: 🚀 IT’S LIVE! Meet the New Collect Assortment

Kind: Pre-order electronic mail

Ugmonk’s Collect assortment is all about bringing a technique to the everyday insanity that occurs while you work.

To advertise their new magnetic desk organizer assortment, Ugmonk has provide you with a pre-order electronic mail that leverages minimal design and concise, customized copy that speaks to the reader immediately.

The opposite components that make this a very good pre-order electronic mail instance are a clear picture and a robust CTA that enable the e-mail to attain what it got down to do.

Moreover, Ugmonk’s product launch electronic mail makes use of one energy phrase within the topic line and two within the headline.

Energy phrases are persuasive phrases confirmed to be efficient in influencing folks. They improve open charges, and embody “introducing”, “new”, “replace”, and “verified”.  

For finest outcomes, use energy phrases sparingly. They’re efficient as a result of they stand out from the remainder of the content material. Nevertheless, in the event you use energy phrases too usually, they may lose their affect.

You’ll want to use them within the topic line, which is the very first thing your readers will see, and all through the e-mail. Lastly, check totally different phrases as not all energy phrases will work for all audiences. A/B testing your emails will enable you see which of them resonate finest together with your goal teams.

What this product electronic mail does proper:

• Looks like a private letter
• Clear visible imagery that immediately exhibits the advantages of utilizing the product.
• Use of daring textual content to focus on the compelling causes to pre-order the product.
• Seals the cope with a private thanks observe and the guts emoji.

👉 Uncover alternative ways of expressing gratitude with our thank-you electronic mail templates and examples.

8. Vessi

Topic line: VIP ACCESS 🌑 Weekend in ECLIPSE BLACK 🌑

Kind: Product launch

Vessi, a footwear model, places a inventive spin on its product launch emails. Their message seems like a VIP invitation, particularly the topic line and headline that instantly seize your consideration. The primary paragraph reaffirms the headline, saying that “You heard it first!”

Sounds unique, proper?

The copy maintains the enjoyable and upbeat vibes all through whereas creating a way of pleasure and urgency across the new product.

Beginning an electronic mail with a pronoun (you or we) is an effective way to personalize the e-mail message too. These pronouns sign recognition and relationship between the events concerned.

Personalization may help improve click-through charges, conversion charges, and ROI of electronic mail campaigns. That is the method of tailoring your electronic mail content material and topic strains to match the pursuits and desires of your particular person subscribers. 

However how do you get began?

Step one in creating a customized electronic mail marketing campaign is to phase your electronic mail record. You’ll be able to phase your record with a wide range of standards, together with location, age, gender, pursuits, and even buy historical past.

When you’ve segmented your record, it’s time to create focused content material that speaks to the wants of every group.

What this product launch electronic mail does proper:

• Creates the sensation of exclusivity
• Generates a way of urgency
• Supplies all the mandatory data (timeline, the brand new merchandise, the low cost code, and the hyperlink to the supply) in a concise means
• Makes use of an motion phrase (“unlock”) within the CTA button to encourage readers to, effectively, take motion.

9. Allbirds

Topic line: New Shade Alert: Restricted Version Path Runner

Kind: Product launch

One of many formulation that works effectively with regards to product launch electronic mail design is to go mild on the textual content and heavy on the visuals. This electronic mail from Allbirds relies on this successful formulation.

The topic line is easy however while you open the e-mail, you’re handled to a shocking picture, adopted by a concise copy that talks concerning the product and who it’s for. A few CTAs after which extra product photographs and a transparent description of the options observe.

You’ll additionally discover the way in which the CTA buttons have been positioned on this product launch electronic mail.

It follows the electronic mail advertising finest follow of inserting the first CTAs on the prime of the e-mail. That is probably the most seen spot and individuals are extra more likely to see them right here. Allbirds has additionally used a distinct, contrasting colour within the CTA button to make sure it catches folks’s consideration as quickly as they open the e-mail.

Whereas following these practices, remember to place the CTA by itself line in order that it stands out from the remainder of the textual content in your electronic mail for optimum affect.

For electronic mail campaigns with one CTA, it is very important place it in response to the logical development of your message. Sometimes, folks learn textual content from the left to proper and prime to backside of an electronic mail.

This implies, inserting CTA buttons on the highest and the underside or on the precise aspect of your content material will make sense.

Additionally, don’t assume the recipients will solely click on on the CTA button. Most individuals will click on on totally different electronic mail components together with the photographs, brand, or headlines. Including the identical CTA hyperlink to those components is a intelligent means of driving site visitors to your web site.

What this product launch electronic mail does proper:

• A shocking picture on the prime and messaging instantly seize the eye of goal teams—those that love the outside.
• Creates a way of urgency with the usage of “very restricted version.”
• Lists the highest options of the product with minimal textual content.
• A number of CTAs all through the e-mail which can be related and well-placed.
• Sensible product pictures to focus on options comparable to “shroomy element.”

👉 Discover ways to write interactive emails with this detailed information.

10. Chubbies

Topic line: Mushy Snorts

Kind: Product function announcement

Chubbies all the time brings a contact of enjoyable and whimsy to its product launch emails, and its electronic mail for the brand new tender lounge shorts isn’t any exception. Using playful graphics and tongue-in-cheek copy makes this electronic mail a pleasure to learn, and it’s positive to place a smile on recipients’ faces.

There’s a lot to like about this product launch electronic mail from Chubbies. A great deal of colourful photographs that exude the seashore vibe, playful tone, and inventive methods to say “store” are a few of them.

What additionally works effectively right here is the usage of first individual that makes the e-mail appear to be a private observe from Ashley Spencer, the Director of Advertising and marketing at Chubbies.

Discover how Chubbies makes use of enjoyable photographs to depict how enjoyable and comfy their tender shorts are?

What this product launch electronic mail does proper:

• Playful, partaking copy that speaks the language of the goal prospects.
• A lot of colourful, quirky photographs that showcase how snug the lounge shorts are.
• A tongue-in-cheek topic line.
• Inventive and efficient CTAs.

Product launch electronic mail: abstract

A product launch electronic mail is an effective way to generate buzz round a brand new product, function, assortment, or to encourage pre-orders. Profitable product launch emails have these components in widespread:

• A brief and candy (or witty) topic line
• Excessive-quality visuals
• Participating copy
• A transparent CTA
• A clutter-free format 

Above all, don’t neglect to phase your viewers to ship tailor-made product launch emails for optimum affect. A simple option to create impactful product launch emails is to make use of our responsive electronic mail templates and viewers segmentation options.  

Want extra assets? Check out different guides on our weblog:

• Order affirmation emails: examples + find out how to write
• Examples of flash sale electronic mail topic strains 
• Birthday emails: examples and finest practices

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