As you construct a social media advertising technique on your model, you want to know the sort of individuals you need to attain. It’s practically inconceivable to attain your advertising objectives in case you don’t publish the proper content material on the proper platforms (a.okay.a. the place your very best viewers hangs out).
Every social media platform has its personal distinctive demographics. As an illustration, TikTok is principally utilized by Gen Z-ers and millennials. LinkedIn, alternatively, is geared in direction of career-oriented individuals.
Realizing the demographics of every social media platform will assist you already know which community you need to be on to attain your advertising objectives. And one of the best ways to try this is to have a look at the onerous numbers. That stated, listed below are 100 social media demographics that entrepreneurs ought to pay attention to in 2022.
Basic social media demographics
- As of January 2022, 4.62 billion individuals had been lively on social media. That’s greater than half of the earth’s inhabitants.
- Globally, individuals spend a median of 2 hours and 27 minutes on social media every single day.
- There’s a digital gender hole worldwide as 54% of social media customers worldwide determine as male. This hole is widest in southern Asia, the place solely 28% of social media customers determine as feminine.
- The typical consumer spends 35% of their total time utilizing the web on social media.
- Globally, social media customers who determine as feminine spend extra time on social platforms than those that determine as male. In truth, females aged 16 – 24 spend essentially the most total time on social media (3 hours and 13 minutes a day, on common).
- With virtually 3 billion international lively customers, Fb continues to be the largest and hottest social media platform.
- Nonetheless, Fb will not be the world’s favourite social media platform. WhatsApp is—and it has received the hearts of 15.7% of social media customers worldwide.
- Each month, the typical web consumer makes use of 7.5 totally different social platforms. In Brazil, individuals use essentially the most social media platforms (a median of 8.7 platforms month-to-month), whereas individuals use the least variety of social platforms in Japan (a median of three.9 platforms per thirty days).
- Virtually half of worldwide web customers say that they primarily use social media to be in contact with household and mates. Different in style causes embrace filling spare time, studying information/trending tales, and discovering content material. Solely 17.4% of customers stated “supporting and connecting with good causes” was a major cause they used social media. (Which sucks, amirite?)
Fb demographics
Based in 2004, Fb is the most well-liked social media platform that exists. And there’s a very good probability your target market makes use of it. I imply, over 79% of people that use different social networks additionally use Fb.
Basic Fb demographics
Fb age and gender demographics
- 31% of all Fb customers are aged 25 – 34.
- 41% of all Fb customers are aged 45 and older.
- 56.6% of Fb customers determine as male, and 43.4% determine as feminine. Male customers aged between 25 and 34 are the largest demographic of Fb customers.
Picture: Statista
- Of all the foremost social media platforms, Fb has the smallest age hole in customers. The age distinction between the youngest and oldest customers is about 20 years.
- 55.1% of Fb Market customers determine as male, and 44.9% determine as feminine.
Fb gadget statistics
Additional studying: Take a look at this Hootsuite article that particulars much more Fb demographics that your model can goal.
Fb training and earnings demographics
Twitter demographics
Since its launch in 2006, Twitter has revolutionized the best way information spreads—and the way shortly. Right here’s the demographic information you want to take full benefit of Twitter’s affect.
Basic Twitter demographics
Twitter age and gender demographics
- 56.4% of Twitter’s promoting viewers determine as male, and 43.6% are feminine.
- 38.5% of Twitter customers globally are aged between 25 and 34. And 59.2% of Twitter customers fall between the ages 25-49.
Twitter demographics by earnings and training
Picture: PEW Analysis Heart
Additional studying: Take a look at this Hootsuite compilation of important Twitter statistics to tell your model’s social media advertising technique.
Instagram demographics
Instagram is at the moment the fourth most-used social media platform on this planet.
This community is visual-focused, and it has options like Reels, Reside, and Retailers to assist common customers, entrepreneurs and model homeowners share the very best photos and movies with the proper individuals.
Basic Instagram demographics
Instagram age and gender demographics
- Over half of Instagram customers worldwide are underneath the age of 35.
- As of January 2022, 49% of all Instagram customers on this planet determine as feminine.
- Instagram is usually utilized by youthful individuals. In truth, 84% of youngsters in america use Instagram at the least as soon as a month.
Picture: Statista
Additional studying: If what you are promoting makes use of Instagram for advertising functions, take a look at this Hootsuite publish for 30+ vital Instagram statistics.
LinkedIn demographics
LinkedIn was based in 2002, and since then, it has helped enterprise professionals join with each other.
If you happen to’re a model, you almost certainly have to have a LinkedIn enterprise web page to attach along with your target market (particularly in case your viewers is made up of enterprise professionals).
Basic LinkedIn demographics
LinkedIn age and gender demographics
LinkedIn geography demographics
Picture: Statista
LinkedIn demographics by earnings and training
- 89% of American adults who’ve a university diploma use LinkedIn.
- 50% of American adults who earn over $75,000 a yr use LinkedIn.
Additional studying: Take a look at this Hootsuite publish to get much more LinkedIn demographics that matter.
Pinterest demographics
Launched in 2010, Pinterest is at the moment the 14th hottest platform on this planet. It grew a lot in the course of the COVID-19 pandemic as extra individuals tried to study new abilities, discover new recipes, and get extra inspiration.
If we’re being sincere, Pinterest is extra like a search engine than a social media platform. However it’s used for advertising functions a lot that we simply needed to embrace it on this checklist.
Basic Pinterest demographics
Picture: Statista
- 85% of Pinterest customers (additionally referred to as Pinners) use the platform to start out new tasks.
Pinterest age and gender demographics
Picture: Statista
Pinterest geography demographics
Pinterest demographics by earnings and training
- 37% of Individuals who’ve a university diploma use Pinterest.
- 40% of Individuals who make greater than $75,000 a yr use Pinterest.
Additional studying: The workforce at Hootsuite compiled much more Pinterest demographic stats that can assist you enhance your model’s Pinterest advertising technique.
TikTok demographics
Launched in 2016, TikTok is the most recent social media platform on this checklist. But, the video-sharing app has blown up a lot that it’s at the moment the seventh most used social media platform on this planet.
The sudden recognition of TikTok has brought on the app to change into a social sensation, and folks (largely youthful) are constructing profitable careers off of the movies they share on the app.
Basic TikTok demographics
TikTok age and gender demographics
- 57% of all TikTok customers worldwide determine as feminine, and 43% determine as male.
- 25% of TikTok customers in america are aged between 10 and 19. 22% are aged 20 to 29. And 4% of Individuals aged 65 years outdated and above use TikTok.
- 70% of American youngsters use TikTok at the least as soon as a month.
Picture: Statista
TikTok geography stats
- TikTok customers in america between the ages of 15 to 25 elevated by 180% in the course of the COVID-19 pandemic.
- TikTok is essentially the most downloaded app in over 40 international locations globally.
- TikTok is offered in over 150 totally different markets and in 35 languages.
- Primarily based on iOS income, america is TikTok’s main market globally.
- Primarily based on Google Play downloads, Eire has the fastest- rising TikTok market. And Peru has the fast-growing iOS TikTok viewers.
TikTok demographics by earnings and training
- 19% of school graduates use TikTok (and 21% of people that have accomplished highschool or much less use the platform).
- 29% of Individuals who make between $30,000 and $50,000 a yr use TikTok.
Snapchat demographics
Snapchat is popularly used amongst youthful audiences, but it surely has the most important age hole out of any social media platform (extra information beneath). Which means that each younger and outdated individuals alike like to snap.
Basic Snapchat demographics
Snapchat age and gender demographics
Snapchat geography stats
Picture: Statista
Snapchat demographics by earnings and training
- 25% of Snapchat customers in america make lower than $30,000 a yr, 27% make between $30,000 and $50,000, 29% make between $50,000 and $75,000, and 28% earn over $75,000 a yr.
- 55% of Snapchat customers in america have both accomplished some school or have a level.
YouTube demographics
The primary video on YouTube went stay in 2005. Since then, YouTube has grown to be the world’s second most-used social platform.
If you happen to use YouTube, listed below are some demographic stats for you.
Basic YouTube demographics
YouTube age and gender demographics
- 53.9% of YouTube customers in america are male, and 46.1% are feminine.
- 77% of Web customers in america aged 15-25 use YouTube.
Picture: Statista
YouTube gadgets stats
YouTube demographics by earnings and training
Additional studying: This Hootsuite publish covers much more YouTube statistics to assist information your YouTube advertising technique.
