12 Greatest Influencer Advertising and marketing Platforms for Creators

Creator.co has a rising community of over 175,000 creators and aspiring influencers. The location has its respective creator and model “house pages” together with a Collaboration Hub tab for looking campaigns. 

The platform recommends that creators accumulate no less than 1,000 followers on YouTube, Instagram, or TikTok earlier than signing up. Nonetheless, some campaigns—which run on these three accounts—don’t have a minimal follower depend. To register, you both click on the Collab button from the Creator house web page or join by way of the platform’s social channels.

On the Collaboration Hub, you’ll discover varied ongoing campaigns stating the model searching for collaborators, compensation vary, and creator {qualifications}. These {qualifications} can embody variety of followers, engagement stage, age, residence or nation, area of interest, and the anticipated deliverables—which could be a video, story, or each—and the platforms the place they need to seem. You’ll be able to click on anyplace on the cardboard to be taught extra concerning the model and the marketing campaign particulars, together with the filming method, captions, and the way you’ll receives a commission.  

You too can customise your search by clicking the settings button beside the search bar (typically on the left panel of the Collaboration web page). Then select your marketing campaign kind (highest/lowest paid marketing campaign, oldest/latest marketing campaign, lowest/highest followers, lowest/highest engagement, and solely paid campaigns), deliverables (platform; technique – UGC, shoutout, giveaway, bespoke, affiliate), and {qualifications} (age, gender, nation, and area of interest). Creators can discover extra data from its Assist Heart, which incorporates FAQs on connecting your social accounts with the platform, funds, and becoming a member of campaigns.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Content material Evaluate, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, E-commerce Instruments, Product/Gifting Instruments, Faux Follower/Fraud Detection, Fee Processing, Social Listening, Competitor Analysis, Creator Market,

Channels: Instagram, YouTube, TikTok

Affect.co describes itself as a LinkedIn for influencers and social media consultants, as you may work together with its on-line neighborhood of virtually 200,000 creators and companies by way of its Solutions discussion board when you join. You’ll be able to share posts from Instagram, Pinterest, Snapchat, or your weblog.

Affect.co makes it simple so that you can create your media package by offering the sections that matter to manufacturers. These embody your bio the place you describe your passions, your geographical location and trade, certifications, social affect (attain and engagement fee), examples of your branded content material, manufacturers you’ve labored with, and your present minimal charges per publish. The platform additionally has a novel Influencer Price Map, the place you may decide how a lot you may cost primarily based in your Instagram follower depend, engagement fee, nation of origin (or state and metropolis if inside America), class/area of interest, age vary, and gender.

Affect.co’s free model permits influencers to ship 5 purposes to campaigns and 5 messages per week. However in the event you’re gunning for extra collaborations, join its PRO plan, which lets you ship 30 purposes and 30 messages month-to-month. The PRO package deal additionally permits you to observe the variety of your and different influencers’ profile views and the entities or people who considered them.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation,

Channels: Instagram, YouTube, Fb, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon

Affect considers itself the world’s high influencer market with its 300,000 opt-in vetted influencers, a determine it achieved following its 2020 acquisition of Activate. The platform’s model and marketing campaign discovery characteristic helps you to filter outcomes by compensation kind, vertical, and site. You’ll be able to then ship proposals on to campaigns that suit your area of interest and motivation. 

You’ll be able to handle your workflow, retailer and submit your deliverables, get suggestions to optimize content material, view your analytics, and automate social metric reviews to manufacturers inside your dashboard. Additionally, you may add your belongings from YouTube, Fb, Instagram, Twitter, Pinterest, Twitch, and TikTok to your Affect account. The platform additionally has settings that can assist you negotiate your compensation phrases with manufacturers (from flat charges to performance-based payouts or commissions), obtain fee in your native foreign money, and automate tax compliance.

Key Options: Influencer Content material Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Group Collaboration Instruments, Content material Evaluate, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, E-commerce Instruments, Product/Gifting Instruments, Kinds and Compliance, Fee Processing,

Register on IZEA to change into a part of its Creator Market, which has generated over 3.9 million model collaborations. Its Casting Calls web page shows the assorted work alternatives for creators. Thumbnails point out the collaboration kind (influencer advertising, work for rent, job itemizing), the “purchaser’s” identify or the corporate that posted it, and when the corporate needs the job carried out. You’ll discover a extra detailed work scope, supporting recordsdata, compensation data, and questions for the collaborator if you click on on the undertaking “card.”

You robotically get a free plan if you join with IZEA, which makes you eligible to put 5 bids inside each 30-day billing cycle. You could join a Primary or Professional Plan to get pleasure from limitless bidding alternatives, an arrogance URL, and entry to plain help through its neighborhood boards.

On the similar time, creators can obtain a direct supply, which is able to embody the duties, deadline, payout quantity, and publishing window. IZEA creators run campaigns on Fb, Instagram, Twitter, YouTube, and Pinterest.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Group Collaboration Instruments, Content material Evaluate, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Visible Discovery, Influencer Content material Amplification,

Channels: Fb, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, WordPress and different Blogs

Greater than 1,600 manufacturers and companies depend on Upfluence’s community to seek out creators for his or her advertising campaigns. The corporate established its companies to assist eCommerce and direct-to-consumer manufacturers discover influential clients inside their database and switch them into their most genuine model advocates. It has integrations for WooCommerce and different on-line procuring options, in addition to content material sharing and advertising automation instruments like Hootsuite and Klaviyo.

To create an Upfluence account and profile, it’s essential to obtain the free Chrome extension and join your social profile (Instagram, YouTube, Fb, Twitter, Pinterest, Twitch, or your weblog). The platform then analyzes your profile and provides it to the Upfluence neighborhood, the place manufacturers searching for creators like you’ll find and call you. 

Your dashboard additionally offers you instruments to trace your metrics in actual time. The portal handles fee calculation, fee, and gifting for manufacturers, so you may anticipate transparency together with your earnings.

Key Options: Influencer Search & Discovery, Relationship Administration, Marketing campaign Administration, Third Get together Analytics, Automated Recruiting, Influencer Lifecycle Administration, Group Collaboration Instruments, Content material Evaluate, Marketing campaign Reporting, Viewers Evaluation, E-commerce Instruments, Product/Gifting Instruments, Fee Processing, Social Listening, Affiliate Administration, Affiliate Campaigns,

Channels: Instagram, Youtube, Fb, Twitch, Tiktok, Twitter, Pinterest, Blogs

Klear helps creators work with manufacturers that match their pursuits by giving them instruments to nurture genuine relationships with these corporations. The platform helps you construct your media package, highlighting your portfolio, your efficiency metrics, and viewers insights. 

Klear additionally makes use of proprietary know-how to supply an Affect Rating for its over 500 million influencers, with every one categorized into their high abilities (60,000 abilities in all). Its algorithm helps calculate affect throughout Instagram, Twitter, YouTube, Fb, Snapchat, and blogs. This characteristic additionally predicts the quantity of actual views an influencer’s publish will obtain primarily based on patterns, from the variety of likes to long-lasting relationships. G2 named this Meltwater subsidiary among the many high 10 influencer advertising platform leaders in its Enterprise Grid, which incorporates a number of instruments on this article like Affect and Mavrck.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Content material Evaluate, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, E-commerce Instruments, Product/Gifting Instruments, Kinds and Compliance, Faux Follower/Fraud Detection, Fee Processing, Social Listening, Competitor Analysis, Visible Discovery,

Channels: Instagram, YouTube, TikTok

Contemplate Webfluential as your digital agent when you register on the platform, which has 15,000 influencers and 5,000 entrepreneurs underneath its wing. You could have over 1,000 Twitter followers to get accepted to their community. Nonetheless, you may nonetheless join in case you have bigger audiences on YouTube, Instagram, Fb, or your weblog, and Webfluential’s staff will overview your particulars. When you’re accepted, it’s essential to join your social channels to the platform to create your profile. Webfluential recommends the value you may cost manufacturers on every social account primarily based in your follower depend. The platform additionally benchmarks you towards different influencer charges with comparable attain.

Upon getting a validated account, you may view your marketing campaign’s metrics on each platform. Webfluential has an Affect Estimator the place you may uncover your worth by coming into your Twitter deal with on the web page.

Key Options: Search/Discovery, Influencer Market, Content material Evaluate, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation,

Channels: Fb, Twitter, Instagram, Youtube, WordPress

#paid believes within the energy of user-generated content material, selling “solely genuine collaborations” to make sure creators receives a commission primarily based on their “true worth on fast and constant fee cycles.” Over 80,000 creators and 250 manufacturers collaborate on the platform.

By means of creator licensing, you may create social content material {that a} model can use as an advert for his or her product. #paid additionally has a centralized communication system referred to as the Model Direct marketing campaign the place manufacturers can attain and work together with you immediately for proposals and marketing campaign creation. In different cases, the #paid staff coordinates with you on the model’s behalf (Managed by #paid marketing campaign). 

You may get remunerated for natural (the paid content material seems in your and the model’s feeds) or “Simply Content material” (solely on the model’s channels) collaborations. Go to Publish Insights to view and report how your publish carried out.  You’ll uncover your attain (quantity of people that noticed your publish) and impressions (variety of occasions your publish was displayed on a display screen) stats utilizing this characteristic. In the meantime, your “consumer” has entry to #paid’s Creator Elevate Measurement Suite to look at the content material’s efficiency.

Key Options: Influencer Market, Automated Recruiting, Content material Evaluate, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Fee Processing, Influencer Whitelisting, Creator Market,

Channels: Instagram, Fb, Youtube, Tiktok

Mavrck is one other mega-network of creators, having activated over 3 million of them since 2014. Its merger with Later in 2022 additionally helped propel its consumer base progress and widen choices for over 500 manufacturers worldwide counting on its companies. Create an account by connecting your Fb or Instagram account with Mavrck and seem on the platform’s Influencer Index so companies can uncover you quickly. 

Manufacturers use over 20 demographic and psychographic standards or search filters to search for creators and influencers that match their objectives. Creators may choose to affix Mavrck’s Ambassador Program. Once you join as a program “copilot,” you may broaden your publicity by way of invitations to trade occasions, analysis periods, model marketing campaign brainstorming, and extra.

Key Options: Search/Discovery, Influencer Relationship Administration, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, E-commerce Instruments,

Channels: Fb, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs

GetBlogged is “the final word blogger outreach platform” the place over 15,000 bloggers create varied written content material for manufacturers. Initiatives embody sponsored and visitor posts, hyperlink placements, and social media mentions.

When you join, GetBlogged’s Area Authority (DA) by Moz.com measures your weblog website’s trustworthiness and authority. Your rating—ideally no less than DA 5+—will enable you to apply and pitch for listings or tasks that manufacturers publish within the Blogger Market. A built-in pitch builder will information you thru the steps to indicate off your weblog’s character and why it’s price investing in your weblog.

Though DA is the platform’s high benchmark, the platform additionally considers different metrics indicating your backlink’s profile power—together with belief stream and ratio, quotation stream, area score, and natural visitors—utilizing Google Analytics and Majestic.

The Blogger Programme (TBP) has over 42,000 vetted influencers who use the TBP platform to serve the influencer advertising wants of round 3,000 purchasers. manufacturers can ship you proposals, give suggestions, and grant approvals immediately by way of the portal. Initiatives embody Shopify and Amazon opinions, branded social posts, and iOS and Android app opinions, to call just a few—all geared towards offering high-quality, mobile-first content material for manufacturers.

To open your TBP account, kind your e-mail tackle on the shape. You may additionally register by way of one in every of your social accounts by clicking the corresponding button—Fb, Instagram, YouTube, or Twitter—on the shape. In contrast to GetBlogged, you don’t have to personal a weblog website to register. Nonetheless, the company recommends having no less than 3,000 real social followers to enhance your collaboration alternatives.

BrandBacker helps you showcase your creativity by displaying varied potential tasks from magnificence, way of life, style, and meals manufacturers in your dashboard if you join. The platform helps you to register utilizing your weblog website URL or YouTube and Instagram channels. BrandBacker recommends that you just join utilizing the channel you replace most ceaselessly.

Over 30,000 creators and influencers belonging to BrandBacker’s neighborhood have produced over 100,000 content material items for his or her over two billion followers since they joined. After your account’s affirmation, your dashboard lists campaigns you may apply for. The platform’s real-time analytics observe the attain, engagement, and media worth of every marketing campaign, which change into the idea of reviews and scores equipped to manufacturers. Funds come within the type of paid posts, reductions, free merchandise, and early entry to the model’s new affords.