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HomeInfluencer Marketing15 Profitable Influencer Advertising and marketing Examples (2022)

15 Profitable Influencer Advertising and marketing Examples (2022)


Using influencers in your advertising marketing campaign has been confirmed to work time and time once more. Influencers convey creativity, trusting audiences, and clever success; it’s simple that influencers are the way forward for advertising. If you happen to plan to start out a brand new enterprise or marketing campaign, you’d be foolish to not work with influencers. To encourage your subsequent marketing campaign, listed here are among the most profitable influencer advertising examples in 2022.

  • 1.4M views
  • 127k engagements
  • 5 nations represented
  • 17 completely different influencers

First up on our record of influencer advertising examples is FIFA and NeoReach. Many soccer (soccer) followers had been skeptical about FIFA’s resolution to host the 2022 World Cup in Doha, Qatar. With the intention to generate hype for the upcoming matches, NeoReach gathered 17 influencers and flew them to Doha.

A global occasion like FIFA required a wide range of influencers from completely different nations, and NeoReach’s lively seek for a various influencer forged introduced within the largest viewers. The influencers could be culturally immersed in Doha’s magnificence, and posts of their adventures in Qatar had been shared on YouTube and Instagram. The marketing campaign was successful, and now soccer followers can really feel optimistic concerning the hype FIFA 2022 Qatar will generate.

  • 2M+ whole engagements
  • 146k whole attain
  • 100 items of content material

Do Your Thng is subsequent on our greatest influencer advertising examples. In hopes of spreading Mastercard’s cashback affords with HDFC Financial institution, ICICI Financial institution, SBI Financial institution, and Sure Financial institution, Mastercard partnered with DYT to indicate vacationers that Mastercard is the most effective model for worldwide journey. Influencers like to share their travels, so this was a match made in heaven.

DYT chosen journey and life-style Instagram influencers to promote Mastercard and present keen vacationers that Mastercard is the best way to go. With the warmth of the pandemic coming to an in depth and journey turning into accessible once more, Mastercard took benefit of individuals’s adventurous spirit.

  • 52M+ views
  • 200k+ shares
  • 15% common engagement fee

Cineworld, a British cinema firm, needed to unfold the phrase about 4DX, a brand new cinema expertise that simulates the viewer’s senses. Cineworld hosted a 4DX Creator Day and partnered up with Fanbytes to advertise their occasion on TikTok. Fanbytes acknowledged that they solely had one week to plan all the things, however they contacted 20 creators and invited them to the occasion. The occasion was successful, and Fanbytes’s attain was unbelievable. With over 50 million views, this is likely one of the greatest influencer advertising examples of 2022.

@aiden_london

That is considered one of most wonderful experiences ever #experience4dx @Cineworld Cinemas

♬ The Huge Day – Alex Arias & Alexander Julius Wright

  • 1M+ views and impressions
  • 50% extra engagements than projected
  • Elevated natural app downloads

FEELD is a courting app for girls and non-binary individuals involved in exploring their sexuality. FEELD partnered with Upfluence to create a marketing campaign on Instagram to focus on these audiences concerning relationships and their sexual preferences. FEELD’S area of interest was very particular however Upfluence confirmed off its abilities. Upfluence related with Instagram influencers and requested them to share their ideas on the significance of inclusivity in relationships. Upfluence additionally deliberate in-person occasions to maximise model consciousness.

  • 1.5M+ impressions on Instagram
  • 296k+ attain on Instagram
  • 940k+ attain on Twitter

Santa Fe Opera needed to broaden its youthful viewers and improve their engagement, so it partnered with Merely Social Media to launch an InstaMeet marketing campaign on Instagram and Twitter. InstaMeet helps connects influencers to allow them to share their experiences at enjoyable occasions on social media. These meets are additionally nice for selling companies, creating user-generated content material, and bringing model consciousness to different demographics. SSM hosted 5 #SFOInstaMeets occasions throughout opera rehearsals. With the assistance of SSM, the marketing campaign was successful!

  • 12.2M views
  • 21M attain
  • $480.7k IMV
  • 1.92x ROI

NeoReach is again on the record of influencer advertising examples, however this time they partnered up with HISTORY to assist with their new official account on TikTok. HISTORY needed to develop its viewers and broaden its attain, so NeoReach related with a wide range of influencers to create content material for its marketing campaign.

Every influencer created a TikTok discussing the historical past of subjects surrounding their area of interest, and these movies obtained large quantities of engagement. Not solely did HISTORY develop, however so did the creators themselves. It was a win-win for everybody concerned.

@cookingwithlynja

#sponsored Staying Curious with @HISTORY #todayilearned

♬ unique sound – Lynja

Can’t determine whether or not or not micro-influencers are the best way to go in your marketing campaign? Take a look at this weblog for extra data.

  • 130k attain
  • 113k engagements
  • 7.19CPE

Welcome again DYT to the record of influencer advertising examples. Schweeps wanted assist creating model consciousness, so the corporate determined to do one thing particular for Friendship Day. Schweeps partnered with Instagram influencers, and the handpicked influencers spoke about why their pal was just like the “tonic to their gin.”

Anybody that commented and tagged their greatest pal on an influencer’s submit would have an opportunity to be invited to an unique Schweep’s Friendship Day Bash at a @Socialoffline cafe/bar. Who wouldn’t wish to take part in sweepstakes?

  • 20M views on TikTok
  • +500k customers in a single month
  • Turned the most well-liked free app for Well being and Health on the Apple Retailer

Yuka is a cellular app that lets individuals scan meals barcodes and private care merchandise to see how they affect their well being. Yuka needed to launch on the US market, so that they partnered with Stargazer to assist unfold model consciousness on the most well-liked social media platform: TikTok. Not solely did Yuka develop in reputation, however it additionally helped individuals understand that quite a lot of merchandise used for private hygiene and self-care had been unknowingly hazardous.

@aydennreda

#greenscreen #yuka #allfoodispoison

♬ Blade Runner 2049 – Synthwave Goose

Determined to associate up with influencers however don’t know the place to start? First issues first, it’s worthwhile to create an influencer contract. Learn to make one an important contract right here!

  • 200% gross sales improve (grew to 500% all through the marketing campaign)
  • Practically 500k attain
  • 10k+ likes

The KOA x HYPR partnership stands out amongst influencer advertising examples as a result of its success got here from a gifting-only marketing campaign. KOA manufactures sugar-free, calorie-free juice that’s tasty with out the crash later. KOA and HYPR contacted seven influencers and gifted them a free month’s provide of the drink. The influencers grew to become model associates, and so they had been requested to advertise the drink of their content material. Well being and life-style influencers had been an enormous a part of the marketing campaign’s attain, and it’s all due to HYPR.

  • 14.2M+ views
  • 600k+ likes
  • 20k+ clicks

Vestiaire Collective is a well known style market for 1000’s of various manufacturers, together with high-end style. Vestiaire needed to advertise its model on TikTok for Gen Zers and fashionistas, so it partnered up with Fanbytes.

Fanbytes states that Vestiaire needed to broaden its attain in nations like Britain, France, Italy, and Spain, and by chance, the marketing campaign did simply that. Fanbytes crafted a 6-month always-on technique with TikTok influencers by posting how-to movies, styling ideas, and “product page-to-garment reveals.” The influencers additionally linked Vestiaire’s web site of their bio to encourage customers to check out {the marketplace}.

@audreypeters

Hyperlink in bio to buy my closet on @Vestiaire Collective #VestiairePartner #closettour #unboxing #haul #designerhaul #designershoes #designerclothing #designerbags #designerunboxing #tiktokfashion

♬ unique sound – Audrey Peters🍒

  • Surpassed projected viewers attain by 73%
  • Elevated visits and registrations
  • Exceeded business viewers attain averages (5%)
  • 33% attain fee

When Common Photos wanted assist selling its new all-access rewards program, it requested Upfluence to handle the marketing campaign. Upfluence focuses on influencer discovery, marketing campaign administration, and viewers matching, so this was excellent for Common’s marketing campaign objectives.

Upfluence launched a retargeting technique for his or her commercials, chosen influencers to make use of Common’s rewards program, inspired signups, and monitored new viewers perception. All of this was achieved inside the span of six weeks for platforms like Fb and Instagram. Because of this, Common’s on-line presence elevated considerably.

  • 1.1M+ views
  • $167k IMV
  • 40k+ fan engagements
  • 1.3x ROI

Tezos is an open-source blockchain that focuses on one-on-one transactions. Tezos’s cryptocurrency is the tez, and tez is given to customers for taking part of their group. When Tezos approached NeoReach, they hoped to create model consciousness and develop as a community for cryptocurrency.

NeoReach related with influencers that had low viewers overlap, which helped diversify Tezos’s attain. NeoReach and Tezos agreed to marketing campaign on Twitch and YouTube since these platforms have a big gaming and tech group. Influencers promoted the corporate and exemplified academic movies, making their partnership an enormous success.

Trying to run an epic marketing campaign like these influencer advertising examples? NeoReach has the most effective expertise in creating viral campaigns that convert on social media. Enroll right here!

  • 5M+ views on TikTok
  • 15% engagement fee
  • Hundreds of latest Mercari customers
@starlitwrld

#advert Need to make some cash? And even spend some cash? Mercari is ideal for you! #mercaripartner #mercari

♬ MYKEL MARS – Michael Ruland

A earlier star performer on our record of the most effective influencer advertising examples is none aside from Stargazer. Mercari is a market that capabilities equally to eBay – you should buy and promote a plethora of merchandise. Initially based in Japan, Mercari expanded to the US in 2014. Mercari needed to unfold model consciousness on TikTok, so that they partnered with Stargazer and different influencers to extend their consumer base. 

@theoneshu

Once you undergo a breakup 🥲💔🤣#mercaripartner #breakup #boyfriend #blackpink #skit ❤️ Code- Theoneshu

♬ How You Like That – BLACKPINK

  • 14M+ views
  • 600k+ likes
  • 7k+ feedback

Bundesliga is essentially the most well-known skilled soccer (soccer) affiliation in Germany, and the affiliation reached out Fanbytes’s Music, Leisure, & Gaming staff to attach with Gen Z TikTokers. Bundesliga needed to extend consciousness within the US, LATAM, and Europe for his or her newest ‘Der Klassiker’ (soccer matches between Bayern Munich and Borussia Dortmund).

Fanbytes collaborated with influencers with unbelievable engagement to create content material that match the influencer’s particular area of interest whereas additionally selling the Der Klassiker. Influencers that weren’t large soccer followers nonetheless had unbelievable attain from their viewers, ensuing within the marketing campaign’s success.

@barbaracoura

fiz uma versão que o time perdia agora tá ai de quando ganha KKKKKKKKK e quem você tá apoiando no jogo “clássico“ da Alemanha (Der Klassiker) em 23 de abril? #DerKlassiker @Bundesliga @FC Bayern @Borussia Dortmund @OneFootball

♬ som unique – Bárbara Coura

Influencer advertising is a should in paid media advertising. Be taught why you want influencers right here.

  • 954k impressions
  • 273k views on #searchkibble
  • 116k engagements
  • 2.3x ROI

NeoReach is right here to wrap up our record of influencer advertising examples with its partnership with SearchKibble, a search engine that feeds shelter canines by advert income generated out of your searches. NeoReach related with pet-loving influencers on TikTok to assist unfold the phrase about SearchKibble’s contribution to feeding shelter pets. Whether or not you’ve a pet or not, you possibly can’t deny that each animal deserves to be fed! The marketing campaign exceeded NeoReach’s projected estimation of 600k impressions and helped join animal lovers to at least one one other.

@ladyandtheblues

Easy but highly effective solution to help rescue canines🐶 @SearchKibble #dogsoftiktok #dogrescue #searchkibbleambassador

♬ unique sound – SearchKibble

 



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