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19 Regularly Requested Social Media Questions [ANSWERED]

What do a household BBQ and knowledgeable networking occasion have in widespread? The truth that somebody goes to ask you, “How do I’m going viral?” or different social media questions, like, “Do you simply submit on Instagram all day?” #no

Most individuals know social media is nice for enterprise, however typically these on the prime don’t all the time perceive particularly the way it works. Whether or not it’s the C suite it’s worthwhile to deliver in control, a hiring supervisor, or your nosy aunt Meg, be ready with these solutions to the preferred social media questions.

19 ceaselessly requested social media questions

1. What’s a social media supervisor and what do they do?

A social media supervisor is somebody who manages social media for a model or a number of manufacturers.

A social media supervisor’s tasks can span throughout social media advertising and marketing technique, content material creation, efficiency evaluation, social listening, neighborhood administration, and, typically, customer support.

Alongside their workforce, they social media managers additionally plan natural and paid campaigns, develop a content material calendar, and community with different manufacturers and influencer companions.

Typically social media managers are known as digital advertising and marketing managers, neighborhood managers, or model creators.

Massive firms usually rent in-house social media employees, or depend on long-term company contracts. Small companies might solely have the finances to rent one full-time particular person, leading to them being a “jack-of-all-trades” social media supervisor. These versatile entrepreneurs typically do every thing from technique to capturing movies and every thing in between. Or, they might outsource to freelance consultants in design, manufacturing, or writing to assist out.

2. How a lot does social media advertising and marketing value?

How a lot does a automotive value? Relies upon if it’s a Kia or a Mercedes. The identical goes for social media advertising and marketing: You’ll be able to spend loads or a little bit. However, the quantity you spend isn’t a assure of how shortly you’ll attain your targets. In spite of everything, a Kia and a Mercedes can each get you to the identical place on the time.

Working tons of adverts or hiring an skilled company to handle your accounts may end up in sooner progress. However, cash can’t exchange technique. Irrespective of how a lot you put money into social media advertising and marketing, it’s worthwhile to know your target market, set measurable targets, create a content material technique, take a look at various kinds of social media content material, and extra. You additionally want to know social media ROI to know the way a lot you possibly can spend on selling your services on social media and nonetheless make revenue.

Even should you handle every thing in-house, you continue to have to cowl the expense of your time (or your workforce’s), plus:

  • software program/instruments to provide and handle content material,
  • product or cost for influencer advertising and marketing campaigns,
  • adverts value.

Undecided what you ought to be spending? We now have a information on the way to create a social media finances for companies of all sizes.

3. Is being a social media supervisor an actual job?

Hopefully by now, most individuals understand working in social media is an actual job. As of 2021, 91% of firms with over 100 staff use social media advertising and marketing.

graph of percentage of companies that use social media marketing


The general public expects most firms to have a social media presence, so the full-time jobs to handle these accounts are very actual. In addition to working straight for an organization, social media managers may work for companies representing a number of shoppers, or freelance.

Content material creators—who was once known as influencers—are additionally a type of social media managers, however they’re centered on constructing their very own manufacturers as an alternative of an organization’s. This was once seen as a one-in-a-million shot at success however is turning into more and more extra widespread and financially viable because the creator financial system continues to take off.

4. How do I get extra followers, particularly on a model new account?

Constantly submit high-quality, related content material your target market needs to see. Experiment typically to find which sorts of content material work greatest.

However how do you do this? Sticking to a centered editorial calendar and repeatedly repurposing content material.

Within the meantime, should you can’t stand observing “0 followers” at the start of a brand new account, and you’ve got the finances for it, take into account operating adverts to herald your first couple hundred followers.

In earlier years, cost-per-like campaigns have been low-cost, however skyrocketed to an common of $0.52 per like in 2021. In 2022 and past, you may get a greater bang to your buck whereas nonetheless constructing a following with retargeting campaigns.

5. Is shopping for followers actually that dangerous?

Sure. Don’t do it.

Want proof? We’ve run a number of experiments and the outcomes are clear: Shopping for followers damages your popularity and may doubtlessly result in your account getting blacklisted. Some companies are outright scams, whereas others ship what they promise—hundreds of followers—however these followers aren’t actual, don’t remark or like, and so they don’t do something to extend the metrics that matter, like your engagement fee.

Wish to spend cash to spice up your followers in a legit manner? Congrats, that’s known as promoting. Right here’s the way to get essentially the most out of your social advert campaigns as a beginner.

6. How do you go viral?

One doesn’t merely “go viral.”

The black gates resulting in the social media elites are guarded by greater than just some viral posts. There’s content material there that doesn’t sleep. The analytics are ever watchful. It’s a bustling wasteland, riddled with Instagram Reels, selfies, and sponsorships. The air there’s an intoxicating fume. Not with a ten thousand particular person digicam crew might you do that.

As Boromir famously says in The Lord of the Rings: “It’s folly.”

Maybe Boromir would have felt in another way about strolling into Mordor if he would’ve had a information resembling this one on one of the best social media developments to go viral.

7. Which social media platforms ought to I exploit?

The one right reply is, “Not all of them.” You will be profitable with one social media channel, although preserve it to a max of three or 4 essential ones to give attention to. (Until you’ve obtained an enormous workforce to deal with greater than that—then by all means, go for gold.)

When selecting which social platforms to make use of, search for matches that:

  • are the place your viewers hangs out
  • have promoting or different promotional choices
  • align with the sorts of content material you wish to create

Whether or not you’re establishing new enterprise accounts or auditing your efficiency, realizing which platforms to make use of depends on having up-to-date statistics on every platform. Fortunate for you, now we have our free, in-depth Social Tendencies 2022 report with all of the demographics it’s worthwhile to determine the place to focus your time this yr.

8. How many individuals use social media?

As of Q1 2022, 4.62 billion individuals use social media, which is 58.4% of the world’s inhabitants. That’s additionally an 8% leap from 2021, when simply over 50% of the world was on social.

essential digital headlines January 2022 infographic

9. What’s the hottest social community?

Fb with 2.9 billion month-to-month lively customers. Subsequent up is YouTube with 2.5 billion month-to-month lively customers, then WhatsApp (2 billion) and Instagram (1.47 billion).

graph of most popular social networks with Facebook in number one spot


Because the mother or father firm of Fb, Instagram, Fb Messenger, and WhatsApp, Meta reaches 3.64 billion customers per thirty days. That’s 78% of the world’s 4.6 billion social media customers.

Technical social media questions

10. How do you create social media technique?

There isn’t a one-size-fits-all social media technique. Your technique is particular to your enterprise. However one factor that is the identical throughout each profitable social media technique? Making every thing about serving your viewers.

Model new to creating a method, or wanting so as to add one thing new to your toolbox? Take a look at the next sources:

Need full steering on each facet of making and optimizing your social technique? Attempt the Hootsuite Social Advertising and marketing course.

11. How do you calculate engagement fee?

Your engagement fee per submit is the proportion of your followers who interacted with that submit. Your general engagement fee is the typical engagement every submit acquired throughout a selected time interval.

To calculate it, take the full variety of engagements in your submit and divide it by your whole follower depend.

(Engagements / Complete followers) x 100 = Engagement fee

Desire a shortcut? Attempt our free engagement fee calculator, which incorporates benchmarks to measure your efficiency.

So what counts as an engagement?

  • Like
  • Remark
  • Share
  • Save (on Instagram)

For codecs like Instagram Tales, engagement may be a DM reply, clicking a hyperlink sticker, answering a ballot, or different Story actions. Engagement choices differ by platform however these are those most have in widespread.

12. What number of hashtags ought to I exploit?

Every platform has its personal guidelines about this. For instance, Instagram permits a most of 30 hashtags per submit.

However do you have to use all of them? Nope.

Whereas algorithms change on a regular basis, our experiments present that utilizing fewer hashtags can truly enhance your attain by as a lot as 15%. Instagram now recommends utilizing solely 3-5 hashtags, although they nonetheless enable as much as 30.

What about Fb, Twitter, and each different community? We’ve obtained you with a whole hashtag information, together with the way to discover the fitting ones for you.

13. How typically ought to I submit?

The “good” posting schedule modifications as typically because the platforms change their algorithms (which is loads). What works proper now possible gained’t in six months.

You don’t want to change your schedule each week, however you ought to be switching issues up at the very least as soon as 1 / 4 to see if posting kind of typically boosts your engagement. Your viewers’s habits—how typically they’re on-line—and preferences will decide how profitable your posting schedule is. It’s totally different for everybody.

Bear in mind: your schedule must be one thing you possibly can sustain with. Wish to submit 5 Reels every week however solely have time to make one? Be life like when planning.

OK, however how typically do you have to actually submit proper now? Right here’s the reply:

14. What are the picture sizes for every social platform?

Picture specs have modified through the years as platforms redesign their apps and feeds. Take a look at our full information to all present social media picture sizes for 2022.

Right here’s a sneak peek of the preferred platforms and codecs:

social media image sizes 2022

15. What social media instruments do I want?

Technically, you don’t actually want something. You’ll be able to handle your social media fully totally free. However, having the next sorts of instruments will dramatically enhance your progress and save money and time.

Content material scheduling

That is what most social media managers look to automate first, for apparent time-saving causes. Past scheduling posts, your ride-or-die device also needs to can help you:

  • Visually plan content material and campaigns,
  • Collaborate along with your workforce,
  • Optimize content material for every platform (e.g. tagging the fitting @mentions, media measurement modifying),
  • Enable for bulk importing and scheduling.

As you could have guessed, Hootsuite fills the invoice on all these. Take a look at how Hootsuite brings planning and scheduling collectively to simplify your workflow:

Begin your free trial. (You’ll be able to cancel anytime.)

Content material creation

If you happen to don’t have a workforce supporting you, you’ll possible need assistance. Just a few of our faves are Canva for graphics and ContentGems for content material curation. Plus, you possibly can join each to your Hootsuite account for max effectivity.

Social media analytics

When you create and publish your content material, you’re going to wish to observe the way it performs to get an understanding of what your viewers likes and dislikes. A very good social media analytics device (like Hootsuite!) will show you how to observe the information that issues throughout a number of social media accounts and networks, and generate complete experiences to your workforce and boss.

Hootsuite analytics reporting dashboard

Begin your free trial. (You’ll be able to cancel anytime.)

Study extra in regards to the various kinds of social media administration instruments and the way to choose one of the best one to your wants.

Social media supervisor interview questions

Making use of for social media supervisor positions? Test how your expertise measure up, and seize our free resume template.

Already landed an interview? Prep for these social media interview questions:

16. As a social media supervisor, how do you stability work and life?

Being a social media supervisor typically appears like a 24/7 duty, however because of know-how, you don’t should be “on” 24/7. Schedule content material prematurely, put aside particular instances to reply to DMs and feedback, and most significantly, use automation that will help you take pleasure in your downtime worry-free.

Launch a chatbot to reply buyer questions throughout off hours, and use an app like Good Moderation to scan for spam or inappropriate feedback whilst you’re away.

17. How do you reply to trolls?

How an organization handles unfavorable feedback relies upon loads on their content material technique, however as a rule: Everybody is aware of you don’t feed the trolls.

It’s a fantastic line between making certain you’re addressing all authentic buyer complaints and filtering out trolls who solely wish to waste your time. When doubtful? Reply politely and professionally. It might not matter to the troll, however it should defend your popularity along with your actual clients who’re watching.

18. Which social platforms do you will have the strongest presence on and the way did you develop them (to your work or private use)?

Effectively, I can’t reply that for ya. However right here’s the place you wish to wow your interviewer with case research, percentages, and info. Certain, you grew Al’s Window Emporium’s Instagram followers, however by how a lot? What p.c enhance was that year-over-year?

Information = outcomes, and outcomes are what firms are hiring you for. Take the time to gather notable statistics out of your profession to show your capabilities.

19. We’re simply beginning out and wish to develop our following shortly. What do you counsel we do first?

Reply: relationship constructing for cross-promotion and/or operating an influencer marketing campaign. Have a finances? Run adverts.

Networking with different complementary companies is the quickest option to develop a brand new, unknown account totally free. The way you do that will differ, however the important steps are:

  1. Establish potential companions (e.g. companies in your business/a associated business who aren’t rivals).
  2. Begin gradual: Observe them, depart considerate {and professional} feedback on their posts. Do that for a number of weeks (if not longer!) earlier than ever approaching them or asking to associate up.
  3. After you’ve constructed optimistic rapport along with your feedback, it’s time to slip into the DMs… or emails. Attempt to discover an e mail contact. Use LinkedIn to seek for the corporate’s social media or PR workforce, or verify their web site.
  4. Ship a customized introduction—beginning with what a cross-promotion would do for them. Why ought to they wish to associate with you? What’s in it for them? Strategy every thing with this mindset and also you’ll be forward of most.
  5. So, what’s in it for them? In all probability cash. If your organization is extra established, a commerce or different promotional alternative may match as an alternative.
  6. If you happen to don’t hear again, comply with up.

Let Hootsuite show you how to handle all of it effortlessly with content material planning and scheduling proper alongside highly effective analytics reporting. Plus all of the superior instruments like social listening and adverts administration to take your progress to the following degree. Attempt it free at this time.

Get Began

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.



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