20 New Efficient Product Launch Announcement Emails — Stripo.e mail

What makes iPhones the most-awaited product of the 12 months? We all know there are smartphones on the market that aren’t worse than Apple’s merchandise (expensive Apple builders, I encourage your pardon), however most individuals don’t pay shut consideration to these merchandise’ releases and updates.

In fact, one might imagine that Apple is so awaited due to the ability of its model identify. Nonetheless, this model was not all the time this well-known. However their first launch was extensively mentioned. They owe their success to a well-thought-out product launch marketing campaign and a correct new product launch announcement e mail.

(Supply: Electronic mail from Apple)

Well-known manufacturers evoke anticipation and need in prospects to purchase and use their merchandise. How? We’ll share examples of one of the best product launch campaigns run by world-famous firms.

Use Stripo’s product launch e mail templates to begin your personal e mail marketing campaign ASAP

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What’s a product launch announcement?

The product launch announcement is a set of actions geared toward selling a brand new product.

Hopefully, your new or upgraded product’s options meet prospects’ wants and even exceed their expectations.

Previous to selling and saying your up-and-coming product, attempt it out, and outline its professionals and cons. And be trustworthy with the audience throughout the entire announcement marketing campaign.

(Supply: Electronic mail from Starbucks)

Tips on how to announce a product launch successfully by way of newsletters

You’ll need to construct a product launch e mail sequence to maintain the audience up to date and to maintain them thinking about your product.

What number of emails needs to be within the sequence? Is dependent upon how a lot time you may have left. However make, at the very least, 3 of them.

Electronic mail 1 — Teaser e mail

The primary e mail — a teaser e mail — is to tell recipients in regards to the upcoming launch. On this means, you construct anticipation. Right here, you possibly can point out a number of distinctive options that your product possesses, or could say that one thing enormous is coming.SahringSpecifying the launch date is non-compulsory at this stage.

(Supply: Electronic mail from Apple)

(Supply: Electronic mail from Monica Vinader)

Electronic mail 2 — Product launch announcement e mail

The second is to replace your customers. Remind them in regards to the options you talked about in a earlier e mail and add a brand new one.

(Supply: Electronic mail from Porsche)

Or share some info in your product in case you have not accomplished this within the earlier e mail. You should definitely embrace some pictures of the product.

(Supply: Electronic mail from Apple)

Electronic mail 3 — Product announcement e mail together with the Pre-Order choice

Within the third e mail, after you may have revealed the product’s essential choices, add pictures and the “Pre-order” button on this e mail.

Many staunch followers would like to be the primary to personal your product.

(Supply: Electronic mail from WB Video games)

Electronic mail 4 — Saying that the product has been launched

The fourth product launch e mail is to tell recipients that the product has been launched. Right here you clarify to prospects how they’ll get this product.

(Supply: Electronic mail from Brighton)

Electronic mail 5 — Comply with up e mail

Irrespective of how ardently your prospects had been ready on your product, some nonetheless may need missed the brand new product launch e mail. Remind them they’ll nonetheless purchase your product.

(Supply: Electronic mail from Adidas)

Vital to notice:

If you happen to begin the brand new product announcement e mail marketing campaign a number of months/12 months previous to the discharge date, then you might be welcome to increase your sequence to 4-6 emails.

20 efficient product launch e mail examples

We hope these samples will get you impressed to construct your highly effective product launch emails.

Instance 1. Hold prospects intrigued until the final second — Lamborghini

This well-known automotive model is aware of the way to preserve prospects’ curiosity with out saying a phrase about what they will launch. As an alternative, they’re inviting their model fans to an occasion the place they will share the main points of the brand new product. Even the picture on this new product launch e mail pattern doesn’t say something in regards to the future launch.

(Supply: Electronic mail from Lamborghini)

Instance 2. Give your model followers early entry to the brand new merchandise — Athleta

Permit early entry both to these prospects who purchase from you extra usually than different customers, or to those that downloaded your app, identical to Athlet did it.

(Supply: Electronic mail from Athleta)

Instance 3. Let your staunch prospects be the primary to know — Adidas

On this e mail, Adidas promised to inform prospects in regards to the product launch a number of hours earlier than they ship over the product launch announcement e mail to the whole contact base.

(Supply: Electronic mail from Adidas)

Instance 4. Add some thriller to your emails — Mercedes Benz

You do not really want to indicate the product you might be about to launch in a product launch announcement e mail. Present its prototype.

(Supply: Electronic mail from Mercedes Benz)

Instance 5. Present detailed info on the product — Electronic mail on Acid

(Supply: Electronic mail from Electronic mail on Acid)

Be descriptive. The extra particulars you share within the product introduction e mail the higher.

I can’t omit the infographics on this e mail — it’s superior. 

Instance 6. Present the product from completely different angles — Hill Metropolis

(Supply: Electronic mail from Hill Metropolis)

There are instances when a picture is price a thousand phrases, particularly on the subject of product introduction emails.

Instance 7. Let the designer current their very own assortment — Brighton

Personally, I really like this custom applied by Brighton, the jewellery retailer.

(Supply: Electronic mail from Brighton)

Each time, when launching a brand new assortment, Brighton lets the designer current it by him/herself. The creator of the gathering speaks from her coronary heart and explains what precisely motivated her to craft this specific line.

Instance 8. Be supportive — Everlane

(Supply: Electronic mail from Everlane)

It is a new product merchandise and prospects have no idea whether or not it’s about to go properly with the remainder of their wardrobe. Be supportive — present them with vogue suggestions on the way to put on this cashmere rib with different items of the model’s attire. Everlane even shared pictures of what it’s about to appear like.

A pleasant trick to extend gross sales, huh?

That is one in all my favourite clothes line launch publication examples.

Instance 9. Persuade to purchase from you/play on folks’s vainness — Maybelline

(Supply: Electronic mail from Maybelline)

In terms of vogue and traits, for a lot of your subscribers, nothing will be extra convincing than suggestions by outstanding folks. The Oprah Journal awarded this lipstick, proper? — Then positively, I ought to attempt it, too.

Instance 10. Make it clear — Tesla

(Supply: Electronic mail from Tesla)

Definitely, you do should be mysterious, and intriguing, however not on the product launch day. As soon as the product is obtainable to order or pre-order, make your copy straight. Add pictures and even movies of the newly launched product. There needs to be no misunderstanding.

Instance 11. Use movies in product announcement emails — Appcues

(Supply: Electronic mail from Appcues)

Solely the one who is in love with the product can describe it at its finest. And who loves the product most? Proper, the CEO and builders. In some instances, it’s the identical individual.

Let the CEO converse, and report a video the place she or he describes the professionals of the product within the smallest particulars.

Choose a product launch e mail template from our gallery

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Instance 12. Ship an invite to a reside presentation — Tesla

If you’re internet hosting a complete offline occasion the place a speaker on behalf of your staff presents a just-launched product, make sure you ship the occasion announcement e mail to your contact base, together with current prospects.

(Supply: Electronic mail from Tesla)

Tesla despatched this invitation like an hour earlier than the very occasion.

Nonetheless, that they had additionally promoted this occasion by way of social media channels.

Instance 13. Encourage to buy your product — Apple

(Supply: Electronic mail from Apple)

Apple might be one of the best at operating product launch e mail campaigns. Each phrase, each character issues.

Yet another factor that makes them distinctive — as soon as the precise product launch date is ready, they hurry to share it with prospects!

Instance 14. Be interesting — Ferrari

(Supply: Electronic mail from Ferrari)

It is a good announcement of an upcoming product. Ferrari right here appeals to vainness 🙂

As a result of who wouldn’t wish to be the primary to own one thing luxurious? And to win…

The “Pre-order” button helps — it means I gained’t have to remain in line, I’ll obtain my parcel on the discharge day, I will likely be actually the primary to attempt.

Instance 15. Emphasize the sensation of anticipation — Grammarly

(Supply: Electronic mail from Grammarly)

High-requested function… good trick! Even when a few of your prospects didn’t care about this selection, they’re now prone to attempt it out to seek out out what made it so anticipated.

Instance 16. Spotlight the brand new options intimately — Nokia

(Supply: Actually Good Emails)

I discover this e mail marketing campaign good for 3 causes:

1. The 2 CTA buttons that repeat themselves.

2. Brian Crecente from Rolling Stone praised this product.

3. Nokia highlighted the highest professionals of Metal HR by itemizing and illustrating them.

Even when simply glimpsing at this e mail, prospects will nonetheless see that this watch is price contemplating if not buying.

Instance 17. Remind how quickly the product will likely be launched — Brighton

(Supply: Electronic mail from Brighton)

Brighton mentions the launch day throughout all emails, throughout all promo emails. Even when the e-mail will not be a bit of the product launch marketing campaign.

Good technique to not let your prospects overlook about your releases.

Instance 18. Construct a product launch e mail sequence — Everlane

Everlane despatched out 4 emails.

Electronic mail 1 

They only knowledgeable us that each minute one million plastic bottles are made. And added they’re about to do one thing about it:

(Supply: Electronic mail from Everlane)

Electronic mail 2

They notified us they will eradicate virgin plastic by producing outwear out of it:

Electronic mail 3

They lastly allow us to take a sneak peek on the upcoming product.

Electronic mail 4

They lastly introduced the sale has been began and added the CTA button.

That is easy but superb!

Instance 19. Structurize your e mail for simpler notion — Stripo

New product launch e mail template:

This e mail template comprises room for heading and CTA textual content, video block, and outline fields. All content material is structured.  Which makes it simpler to understand info and makes your e mail extra interesting.

When you choose it on your future product launch e mail campaigns, you’ll solely need to barely edit it:  substitute our content material and brand with yours.

Instance 20. Join a brand new product launch with earlier releases or your model historical past — Porsche

Let your prospects purchase not solely your product however your story. Issues which have a historical past usually price extra and are cherished extra.

(Supply: Electronic mail from Porsche)

Product launch e mail topic strains: Examples

The topic could also be artistic, but clear and descriptive.

1. You will have signed up for the Alphaedge 4D Footwear launch — Adidas.

2. We’re bringing our imaginative and prescient to the highway: Mission E turns into Taycan — Porsche.

3. Introducing Marketing campaign Precheck — Electronic mail on Acid.

4. Introducing the seamless Practice Tee — Hill Metropolis.

5. JUST RELEASED: An Unique New Assortment! — Brighton.

6. Cashmere Rib Is Right here — Everlane.

7. Introducing Shine Compulsion Lipstick’s Latest Shades! — Maybelline New York.

8. Tesla Updates: Mannequin 3 is Obtainable to Order — Tesla.

9. Introducing The Progress Lab! — Appcues.

10. Get Prepared — Livestream Cybertruck Unveil! — Tesla.

11. The primary Scuderia Ferrari gaming headphones: don’t miss out! — Ferrari.

12. Grammarly’s Chrome Extension + Google Docs, Collectively at Final! — Grammarly.

13. Nokia metal HR has arrived — Nokia.

14. Impressed by the long run: The VISION AVTR — Mercedes.

15. In 7 Days: ReNew — Everlane.

16. It’s Time to Renew — Everlane.

17. In 2 Days: ReNew — Everlane.

18. The Wait Is Over: ReNew — Everlane.

19. AlphaEdge 4D Reflective: Coming quickly — Adidas.

20.  Meet the Superhero of Denims — Athleta.

21. Introducing the primary ever Hole Residence Assortment — Hole.

22.  We requested, we listened, we launched! — Monica Vinader.

23.  YEEZY LAUNCH STARTS IN… — Adidas.

24.  In The Particulars: Launching Enchanted Backyard — Brighton.

25.  The brand new Taycan Cross Turismo. Arriving Quickly. And Quick — Porsche.

A few of these examples are trivial, some are daring. There aren’t any finest practices on the way to write efficient product launch topic strains. There’s one rule solely: Be artistic and daring when engaged on a brand new topic line on your launch messages.

Tips on how to construct a product launch e mail with Stripo

You possibly can choose any from our “New assortment”, and “Product replace” e mail templates.

Additionally, you possibly can effortlessly construct one with us:

Step 1. Choose a template

To take action, in your account, click on the Templates tab, then enter the “Ready templates” tab, and choose the one you want.

Browse Stripo’s prebuilt e mail templates

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Step 2. Work on product launch e mail header

Add your brand and insert it as a picture.

You can too add a menu if vital. Nonetheless, well-known manufacturers nearly by no means do it for product announcement emails.

Constructing a banner on your product launch e mail

The banner will be represented as an a) banner picture or a b) carousel of banners.

a) banner picture

• add your banner picture;

• then select orientation;

• apply matching filters;

• add a replica over your banner picture to make it compelling;

• you can even add an image of a CTA button drawn by your designer over your banner picture. 

For extra info on the way to construct an efficient banner with Stripo in underneath 10 minutes, please consult with our weblog submit and watch a brief video.

b) carousel of banners

There are two kinds of carousel — CCS and AMP picture carousel.

The second is supported now by Gmail and Yahoo each desktop and cell apps.

How does it work? Customers swipe from one to a different banner picture.

Interactivity, particularly, in product announcement and promo emails enhance prospects’ engagement. 

Stripo permits including as much as 16 slides:

• drag an AMP carousel block in your product announcement e mail template;

• allow “Preview photos”, set their measurement — the preview photos will likely be positioned beneath the picture carousel;

• add your picture;

• edit it if vital;

• place a CTA button over it in case you like;

• click on the “Add slide” button;

• add a brand new picture, and many others.

For extra info on the way to construct AMP carousels with Stripo, please consult with our respective weblog submit.

Including video

Video, the place you spotlight your new product’s options or present the way to use it, can enhance the conversion fee.

Straightforward to embed one with Stripo in your emails:

• drag a video block into your e mail;

• insert the hyperlink to your video that you just’ve beforehand uploaded to Youtube or Vimeo in a respective discipline;

• Stripo will add video’s alt textual content robotically;

• select the play button shade;

• add a customized thumbnail picture to make it extra significant. 

Including countdown timer

Timers are crucial for emails of this type.

(Supply: Pinterest)

Stripo prevents you from the need to construct a timer elsewhere exterior an editor, then paste the embed code and work on the timer’s responsive design.

With Stripo, you possibly can construct and customise timers immediately in our editor:

Designing a CTA button

Have you ever satisfied potential prospects they should purchase your product? — Nice! Present them the place they’ll do it.

Construct a CTA button that’s fairly noticeable:

• open the “Look tab”;

• go to the “Basic” settings;

• enter the “Button” tab;

• work on the button’s design — this fashion, you apply these settings to all of the buttons you’ll use in your e mail;

• allow the “Spotlight hovered buttons” choice in case you like — your buttons will change shade as soon as a person locations the mouse pointer over your button;

• toggle the “Assist of Outlook” button — if you would like your buttons to save lots of them form in Outlook;

• drag the button block in your e mail template.

Please, discover extra info on the kinds of buttons in our “Electronic mail Name to Motion Finest Practices” weblog submit.

Remaining ideas

Electronic mail is a robust channel. We simply confirmed the way to correctly e mail a buyer a couple of new product.

However we advocate that your launch marketing campaign additionally consists of social media bulletins, and advertisements on mass media — to make your product launch campaigns much more highly effective.