A calendar of content material advertising and marketing concepts can also be a schedule of gross sales alternatives.
When it usually creates, publishes, and promotes owned content material, your small business allows gross sales alternatives via SEO, e-mail advertising and marketing, and different types of content material discovery.
The one downside is choosing matters. What’s going to fill your content material advertising and marketing editorial calendar? Properly, listed below are 5 content material advertising and marketing concepts you need to use for June 2023.
Strawberry Moon
June 3, 2023, would be the final full moon of spring. Native Individuals from the Ojibwe, Dakota, and Lakota peoples referred to as it the Strawberry Moon as a result of it usually happens when wild strawberries ripen, in line with the Farmers’ Almanac.
The strawberry moon from June 2022. Photograph: Micah Giszack.
This full moon could be a content material hook for weblog posts, podcasts, or movies targeted on the approaching summer time, the moon itself, or pleasant strawberries.
For instance, an internet kitchen provide retailer may produce a collection of strawberry-filled recipes for salads, entrees, desserts, and even cocktails. An internet store promoting science toys and video games may write in regards to the astrological occasion itself.
The Solution to …
A tutorial article or video explains, describes, or demonstrates the best way to full a job or acquire a ability. These articles and movies place your small business as an knowledgeable and might create a way of reciprocity together with your potential prospects. That feeling could result in gross sales and even advocacy, whereby prospects suggest your content material and merchandise to others.
On your firm’s June 2023 content material, think about creating tutorials with titles starting with “The Solution to….”
Listed here are a couple of examples.
- Males’s vogue clothes model: “The Solution to Put on Shorts and Not Look Like a Child.”
- Storage or group retailer: “The Solution to Arrange Your Closet and Double Your Area.”
- Dwelling enchancment retailer: “The Solution to Summerize Your HVAC and Save Lots of.”
Males’s clothes store Mr Porter has lengthy been a number one instance of a retail model that excels at content material advertising and marketing. The corporate has a number of articles with “Methods to” within the title.
A variation to this theme is to shorten the title phrase to “Methods to.”
- Gardening store: “Methods to Layer Blubs for an Ever-blooming Backyard.”
- Working shoe retailer: “Methods to Shave 2 Minutes Off Your 5K.”
- Kitchen provide retailer: “Methods to Save Hundreds with Summer time Canning.”
Nationwide Splurge Day
Nationwide Splurge Day on June 18 is a pseudo-holiday with unclear origins, maybe an offset of the favored self-care motion.
When it’s time to splurge on your self, observe your dream. Photograph: Austin Distel.
Regardless, Nationwide Splurge Day is a chance for content material entrepreneurs to assist prospects splurge — inside limits.
Listed here are some potential article titles:
- An internet golf store: “Take pleasure in Luxurious Golf Gear This Nationwide Splurge Day.”
- A wine retailer: “Sip and Splurge: Uncover Luxurious Wines for Nationwide Splurge Day.”
- Energy gear retailer: “Splurge on Your Enterprise. 10 Building Instruments to Earn Extra.”
Summertime Planners
June 21, 2023, is the official starting of summer time within the Northern Hemisphere. Your viewers of consumers can be prepared for summertime actions and may gain advantage from a summertime planner or calendar, itemizing upcoming celebrations or actions.
Assist your viewers of consumers plan for the summer time. Paddleboarding anybody? Photograph: Ravi Kayden.
Join the summer time actions you create with the merchandise your small business sells. Listed here are a couple of examples.
- A house decor store may produce a summer time get together information with an inventory of events and decorations.
- A ironmongery store may create a planner recommending do-it-yourself outside tasks.
- A health attire model can launch a exercise information for outside sports activities or actions.
These summer time planners may take the type of articles, movies, downloadable PDFs, or light-weight apps. And it doesn’t have to begin on the twenty first. June can also be Nationwide Out of doors Month in the US, and June 3 is Nationwide Trails Day.
Father’s Day Present Guides
If June had been a topographical map, Father’s Day can be Mt. Everest. From the retail perspective, it stands above all different observances within the month.
Father’s Day is an important June vacation for ecommerce. Photograph by Isaac Quesada.
Including Father’s Day to this checklist is useful owing to its significance to retailers. But it surely’s additionally apparent. A service provider doesn’t want an inventory to know the gross sales potential of Father’s Day.
So take this suggestion as a problem. In June 2023, launch an interactive Father’s Day reward information. It may very well be a type of guided promoting, maybe a cell app that focuses in your retailer’s father-friendly merchandise. It may very well be any digital software to promote extra this Father’s Day.
